Équilibrer la créativité et l’analytique dans les campagnes marketing : êtes-vous capable de trouver l’harmonie parfaite ?

For creativity and creative thinking to work together in harmony, your creative goals and marketing analysis must be aligned. One of the best ways to achieve this is consistent communication, I have to understand the aims of creativity and how to incorporate its tools into cognitive work and what its indicators are as well as in analysis. Creativity often requires attention to mental fiction as opposed to analysis based on statistical data and indicators, identify areas of intersection between the two and define them well for the task force.

La creatividad debe ser primordial, si bien el tiempo en las campañas de stories y reel, es corto, es decir 6 a 10 segundos, siempre podemos contar una historia, teniendo en cuenta que una historia tiene, introducción, nudo y desenlace, podemos optar por una campaña, en donde los primeros 2 segundos sean de impacto, y llamen el atención, luego en los siguientes 3 segundos mostramos rapidamente el dolor, o el insight, y luego un call to actión para la llamada.

Data analysis helps to assess perceptions of market shape and evaluates customers, relying on qualitative and quantitative data. This may help to know the target audience and its characteristics. This will help to develop accurate measurements of vision analysis thereafter.

In many occasions data analytics is more important than creativity. Without data you can’t segment your customers. Without a clear audience you can’t create content or designs. Hence: creativity heavily depends on a solid fundament of data about your customers needs.

In the marketing teams of large companies, we have access to many indicators to identify market opportunities. In everyday reality, data analysis is sometimes not accessible to all stakeholders in the creative process. As a result, some campaigns struggle to see the light of day because the teams do not have access to the same information. A successful campaign is based above all on a common understanding of the data to establish a relevant creative brief. Therefore, it is necessary to ensure that each stakeholder in the creative process has access to data. Thanks to effective data communication, internal creative teams and external agencies will be able to provide the most appropriate creative response.

Creative entrepreneurs often face the dilemma of wanting to transcend their craft and create something truly unique ", while also requiring data that constitute the cornerstone of the characterization of the status quo, In advertising campaigns you need the figures analysis on its part as well as creative incision for example The artist may have a vision for a pioneering piece of art, but if you don't find resonance with potential buyers, it may not sell well. On the other hand, if the artist focuses solely on creating art he thinks he will sell, he may lose his sense of authenticity and artistic integrity.

I dare to say that A/B testings at social media are sometimes more effective than advice boards with 5 customers. Why? Because on social media you get 10.000 opinions in a matter of days. This is REAL WORLD data showing behavior in practice. Asking customers is great, but you oftenly get biased answers regarding the “ideal theoretical behavior”.

Setting clear goals and aligning creativity with profitability requires continuous analysis and adjustment. Review your progress towards your goals regularly and analyze the effectiveness of your creative strategies. If a particular marketing project or campaign does not achieve the desired results, be open to making adjustments. For example, if a social media ad campaign doesn't make enough sales, you may need to rethink your targeting or messages. By continuously analysing and modifying your creative efforts, you can make sure you are on track to achieve your financial goals.

Setting clear goals and aligning creativity with analysis is of paramount importance . By setting your goals, dividing them into measurable goals, prioritizing areas of creativity, conducting market research, analysing your strategies and adjusting them regularly, you can balance creativity and analysis in your marketing business. You have to develop ideas and you can do your own model for the meme and you have to review it from one pan to the next and assess the results and modify whatever is required to modify it and do not hesitate to take advice from the team.