Voici comment vous pouvez repérer les opportunités et les menaces de la marque en utilisant la réflexion stratégique.

This involves a proactive and analytical approach. It is messy math. Here's how one can do it. 1. Market Analysis - Trend monitoring - Competition monitoring 2. Customer insights - Feedback collection and monitoring - Customer journey mapping - Persona development 3. Innovation and adaptation - Trendspotting - Scenario planning - Open to innovate 4. Strategic partnerships - Collaborations - Co-branding - Comms engagement 5. Risk management - Crisis planning - Reputation monitoring It's too big a topic to capture in detail. These outlines will give a fair idea on how to go about it.

Deep dive into industry reports, sales data, and competitor analysis. Example: Identify a growing segment within the fitness market - active seniors.

Conduct surveys, focus groups, and social listening to understand customer preferences, behaviors, and unmet needs. Monitor competitors’ activities, new product launches, marketing campaigns, and customer feedback to identify gaps in the market. Stay updated on industry reports, trade publications, and market analysis to spot emerging trends and shifts in consumer behavior.

Thorough market research is necessary to identify potential brand applications. It's critical to comprehend the environment in which you operate, including consumer demands, rival tactics, and developing trends. Analysing consumer wants enables one to spot market gaps and presents opportunities to address unmet needs. Analysing rival strategies helps you stand out from the competition by highlighting their advantages and disadvantages. Keeping abreast of new trends guarantees that your brand will always be relevant and able to adjust to shifting consumer preferences. You can find chances to innovate, provide value, and establish a competitive advantage in the market by incorporating these insights.

Uma dica: afunile seu mercado! Se você trabalha com consultoria de RH por exemplo, e quiser estudar todos os concorrentes, todos os públicos e todas as ramificações de possíveis nichos, ficará louco ou pobre pra coletar tantas informações. Seguindo o mesmo exemplo, afunile para consultoria em recrutamento para a área supermercadista, e terá que estudar apenas cinco concorrentes e doze supermercados para se posicionar.

Think of customer insights journey like unraveling a thrilling adventure—where every twist and turn reveals how your customers connect with your brand. Start by profiling your customers—think of them as characters in your brand's story. What drives them? What delights them? Now, picture their journey: It begins with that first spark of interest—maybe they spot your ad while scrolling through their feed. Then, they dive deeper, exploring your website, reading reviews, and imagining how your product fits into their lives. Highlight the pivotal moments—the points where they're most engaged. By crafting this journey with care and insight, you're crafting an unforgettable narrative.

Conduct surveys, focus groups, and social media listening to understand customer needs, wants, and frustrations. Discover a pain point - active wear lacks functionality for seniors (limited mobility features).

Break down your market into distinct segments to understand specific needs and preferences. Map out the customer journey to identify pain points and opportunities for enhancing the customer experience.

Understanding your audience is essential to uncovering brand potential. Go deep into customer information! Examine their expectations, frustrations (pain points! ), and preferences. This information opens doors! You'll notice voids in the market that your brand may address by meeting unmet demands. It's not all sunny, though. You can foresee such risks by being aware of their expectations, such as unfulfilled demands that rivals might take advantage of. Your ability to traverse the market, take advantage of opportunities, and fend against dangers is enhanced by customer data.

What are your target consumers' needs, wants, and pain points? How do they use your product or similar products in the market? For instance, a company selling laundry detergent might discover through consumer insights that people are increasingly eco-conscious. This could be an opportunity to develop an eco-friendly detergent line.

Track competitor launches, marketing strategies, and brand perception. Competitor X focuses on trendy athleisure, but lacks senior-specific features.

Analyze your competitors' strengths, weaknesses, marketing strategies, and product offerings. This can spark ideas for differentiation or even collaboration. Let's say you run a bakery known for delicious cupcakes. Competitor watch might reveal a rival bakery launching a gourmet cookie line. This could be an opportunity for you to test out your gourmet cookie line or double down on your cupcake strength

Keep a close eye on your competitors. Analyze their strategies, strengths, and weaknesses. This help identify gaps in the market that your brand can exploit or potential threats you need to mitigate. Tools like competitive analysis grids can be helpful. It not only helps refine your product but also the way you market yourself. A point of differentiation for your brand can only be created when you know what's missing.

Rival brands resemble sentinels in the marketplace! Keep them in mind when managing your brand strategically. Examine their strategies, such as product launches and marketing campaigns, to stay on top of the game. Information like this foreshadows changes in the sector. If a rival introduces a new line of products, you can either modify your approach to counter them or think about providing something complementary. You can predict trends, take advantage of any possibilities your competitors may present, and maintain the relevance and competitiveness of your brand by getting to know your rivals.

Analyze social media trends, emerging technologies, industrial growth, and economic shifts. Growing emphasis on health and wellness combined with an aging population.

Keeping up with the latest trends is your best tool. With a spike in eco-awareness on social media, you may modify your brand's marketing to be more environmentally friendly. Seeing trends early on allows you to take advantage of opportunities especially when it comes to social media and organic engagement.

Be not taken by surprise! Keeping up with the latest trends is your best tool. Keep an eye on the technological, social, and economic developments that affect your business. With a spike in eco-awareness on social media, you may modify your brand's marketing to be more environmentally friendly. Seeing trends early on allows you to take advantage of opportunities; a new technology may make a better good or service available. Seeing a change in customer preferences enables you to adapt before you fall behind, which also helps to mitigate hazards. So, start keeping an eye on trends; this will help you seize opportunities and stay one step ahead of the competition.

Spotting brand opportunities and threats using strategic thinking involves trend forecasting. Start by analyzing market trends, consumer behaviors, and industry developments. Use data-driven insights to identify emerging opportunities that align with your brand's strengths. Similarly, anticipate potential threats by recognizing shifts that could impact your brand negatively. Regularly update your forecasts and adjust your strategies accordingly. This proactive approach allows you to capitalize on opportunities and mitigate risks, ensuring sustained brand growth and resilience.

Many of the really interesting trends come from left-field. Looking at what's happening today is often too late to really innovate. Instead of looking at trends, ask what isn't happening? What's been forgotten in the past? What is deeply uncool? Everyone can easily find out today's trends, very few can predict what's bubbling on the fringes.

Evaluate potential challenges like market saturation, competitor retaliation, or changing consumer preferences. Risk - a competitor might launch senior-focused activewear before your brand.

There is more to strategic thinking than just grasping possibilities. It's also about fortifying oneself against intruders. Risk assessment is your shield! Assess possible risks to your brand: Customer Loyalty Shift: What Could Draw Customers Away? Regulatory Changes: Can new legislation cause problems for your business? Emerging Rivals: How can the entry of new players affect your market share? You can create backup plans by foreseeing these hazards. Consider a possible change in regulations. You may advocate for changes or create alternatives that would comply. A proactive approach to risk assessment protects your brand, guarantees informed strategic choices, and sets you up for long-term success.

Don’t forget to plan for the unexpected. Conduct regular risk assessments to identify potential threats to your brand. It’s like having an umbrella on a cloudy day – better safe than sorry. During the pandemic, brands with solid risk assessments and contingency plans in place managed to pivot and adapt quickly. By preparing for potential risks, you ensure your brand can weather any storm and emerge stronger.

AI can identify potential risks by analyzing market conditions, regulatory changes, and social media sentiment. For example, Johnson & Johnson monitors social media and news outlets to quickly address any potential threats to their brand reputation, such as product recalls or negative publicity.

Brainstorm, prototype, and test new ideas to address consumer needs and differentiate your brand. Develop active wear with features like easy on/off access and improved joint support for seniors.

Inovar custa caro! Ser o melhor custa caro! Seja diferente! Diferenciação e posicionamento te levarão mais longe, gastando menos, e com mais assertividade!

7. Sustainability Focus Incorporating sustainability into business strategies is increasingly becoming a priority for brands. AI can assist in identifying sustainable practices and consumer preferences related to sustainability. For example, Unilever has used AI to optimize its supply chain, reduce waste, and develop eco-friendly products, responding to the growing consumer demand for sustainable options.

2 crititical focus areas: 1.You need to have a structured approach first. The approach is dictated strongly by your market position.eg If you are a leader, you would look at emerging segments, brand portfolio etc eg Colgate. If you are a Mother Brand, like Britannia, Amul, you would focus on the Revenue, Shelf space, distribution maximization. If you are a niche brand, a premium brand like say Scotch Whisky, you would look at Sources of Revenue for brand shift and upgrade. and so on... 2.One should look at market and the audience segments in terms of Direct Competitors, Indirect Competitors and Disruptors including digital first or ecomm only brands. Usage, loyalty for all brands. And do all of the above for these segments!