Comment pouvez-vous démontrer clairement la valeur de votre entreprise à vos clients ?

In my experience, I have found that dedicating time to learning a customer’s business and client drivers, competition and goals is foundational. All of this does not happen at once; there are few if any home-runs but commitment to partnership and sharing challenges and successes. At the macro level customer profile, competitive position, local political and financial scene and developing sharing personal relationships is critical. Generally, my primary focus has been on people, client, competition and subject matter expertise. Also, a focus on compliance is important to closing anything for my management and theirs.

To demonstrate your business's value to customers, articulate how your products or services solve their specific problems. Tailor communication to address customer needs and pain points. Use data and case studies as tangible proof of effectiveness. Highlight unique selling points to stand out from competitors. Engage customers through various channels with valuable content. Provide exceptional customer service to build trust. Utilize customer feedback and testimonials for social proof. Continuously innovate based on customer and market trends, ensuring your offerings remain relevant and impactful. Showcasing value is about connecting your business’s strengths to customer success.

Herewith I would like to thank LinkedIn to give me such a wonderful opportunity to share my thoughts 🙏🏻 1. Identify your target segment 2. Listen to your client before you raise all your USPs. Then according to client’s view pitch your products 3. Relate your products with an impact to the person or person’s family to whom you are selling it 4. Create a faith or trust to your clients 5. Greet them well even if they denied for your products which will create an emotion towards you as well your products.

To understand your customers is to find out what they need and how they are conducting business now. Asking what they are looking to accomplish and how you can assist with that. Focus on getting a clear picture to the day to day and if you can offer a solution to their situation. Doing research prior is just as important to know who you are speaking to as asking questions during your conversation.

Uno de los temas complicados es llegar a identificar la necesidad primaria de un cliente, cuando Se logra este objetivo puedas definir claramente tu propuesta de valor, la cual debe contribuir a nuestro cliente a obtener beneficios, estos deben ser identificados y retados, se deben establecer objetivos medibles, alcanzables, realistas y que podamos tener trazabilidad, por ejemplo Costos, o número nuevo de clientes, o resultados en ventas etc.

A successful value proposition is one which gives the simplest way to balance convenience and cost. 'Convenience' includes anything the customer touches to make a decision - discovery, research, the product itself, payment, receiving, issue resolution, continued value and creating trust.

Your value proposition is the magic recipe that explains why customers should choose your business. It pinpoints the problem you solve, showcases why you're the best at solving it, and gives customers a reason to pick you over others. It's the "aha" moment that makes them say, "This is exactly what I need, and these guys do it better than anyone else." It's not just about products or services; it's about being the shining solution in a sea of options.

The business proposal must be focused on the needs of the customer, we must highlight our skills and our know-how as being the best solution for their needs, this will make it very easy to bring our sale and this will hit the mark for the customer because we will have shown him why he must choose us over anyone else. this can be adapted to all areas of sales, humanity and professionalism are the keys to success.

- Unique Selling Points: Clearly articulate what sets your business apart. - Address Pain Points: Identify and address specific customer challenges or concerns. - Success Stories/Testimonials: Showcase positive experiences from satisfied customers. - Transparent Pricing and Benefits: Clearly outline costs and the value customers receive. - Engaging Marketing: Utilize compelling materials to communicate your business value. - Strong Online Presence: Enhance visibility through an effective and informative online presence.

Keep the value proposition as simple as you can. Understanding is key to advocacy! Make it clear, compelling and outcome based and you will get your desired engagement!

Testimonials are my favorite way to communicate value with prospective customers. It's a way of painting a picture of what it's like to be a like to be a customer, using the mind's eye, which is powerful.

Customers don't really care about what you've done for others. Yes, your portfolio is important as they want to know someone has previously paid you to handle a similar problem. Ultimately, what they care about is what you can do for them. Frame your value by first asking engaging questions to understand the customer's pain points. Take notes as you listen. Once you've finished your question, discuss how you can resolve all of their pain points by providing concrete examples of how you resolved a similar challenge with a different client. This way, as you talk about your experience, you're hitting every one of their pain points strategically and systematically instead of rattling off a memorized script.

active note-taking during the discovery is really important, writing down the key elements will allow the customers to see that we are hitting the mark on what they are explaining to us, the summary will also allow us to avoid to forget important points that have been omitted to be noted and may even allow the customer to provide more informations. After that, and depending on the issues and objectives to be achieved, the discussion can begin on our ability to provide a final result for the customers which will have encompassed all the issues and problems concerning their personal case and not by comparing it to other customers, because a customer does not want to be generalized but on the contrary to have a tailor-made response

La comunicación lo es todo, debemos ser capaces de hacer entender a nuestro cliente desde su necesidad primaria, esto es importante por que muchas veces Es posible que ni el mismo cliente lo tenga claro, y por otro lado el porqué, el cómo, el cuándo, y con qué recursos nuestra propuesta de valor se a la solución a esta necesidad primaria.

Delivering on your promised value is the real deal. It's not just about talking the talk; you've got to walk the walk consistently. Meeting or surpassing customer expectations, offering top-notch service, and actively seeking feedback are crucial. Don't stop there – keep tabs on your performance using KPIs like customer satisfaction, retention, loyalty, advocacy, and lifetime value. It's like a loop: deliver value, get feedback, improve, and repeat. This way, you're not just saying you're great; you're proving it in every customer interaction.

En este punto solo puedo decir que hay que hacer lo que se dice y soportar con hechos nuestro lindo power point. Importante siempre llevar nuestro plan alienado y siempre contando con la participación del cliente.

There are multiple aspects to demonstrate value to the customers first and foremost is the identification of the need and how to address the peoblem. Many times cuatomers are even nit aware about their real need hence providing solutions with the product's and services can make the most.

Everyone can deliver products or services, but few can deliver value to their proposals, being different is treating your customers as you would like to be treated, that is the value that lasts over time and guarantees your customer's satisfaction and loyalty.

Building verifiable customer success stories is a powerful yet underrated tool. No matter what kind of advertising, promotions and campaign we run, word of mouth and testimonials show more effectiveness and impact, besides having the best RoI. Companies are showcasing successes even by verticals, business functions and specific use cases.. and showcasing these through videos, case studies, interviews, webinars, demonstrations etc Having customer leaderboards and success programmes also work and good customers become evangelists thus contributing to sales and marketing as well. Generative AI democratises creation of these artefacts as well.. A satisfied customer is a much more effective influencer than any other influencer category!

Present the idea/product to evince interest and create curiosity of knowing more. Harp on the factors that others can see clearly "What is in for me" in the offer. Highlight the benefits of winning together and factors that can sustain the winning combination.

Fundamentally, your 'value' will be obvious and 'bought-not-sold' if you're the fastest to understand and solve a customer/client 'true' need (not necessarily what they tell you, improving what's already there or benchmarking a competitor). Henry Ford said it perfectly..."“If I had asked people what they wanted, they would have said faster horses.” A customer 'need' is ultimately getting the best balance between convenience and cost to solve a problem or achieve something. And it's everything in that journey - discovery, research, the product itself, payment, receiving, resolution, continued value and creating trust.