Comment pouvez-vous créer des modèles d’e-mails accrocheurs?

Once you have chosen your goal, convert it into a Call To Action and make sure it is present more than once throughout the entire email, ideally in every scroll.

My Key Tips: - Responsive design - Less text, more audiovisual elements - Call to action - Fast-loading elements "Clear objective and concise content."

Throughout your decision making process, it is critical to keep your target client in mind. This can help you set realistic, actionable goals. For example, if you're targeting a B2B audience, lead conversion will generally take longer and you are often dealing with a wider variety of stakeholders. With a Direct to Consumer product or service, your goal may be more focused on driving quick engagement and a fast "add to cart".

To create eye-catching email templates: Ensure mobile responsiveness. Use clear and compelling headlines. Incorporate high-quality visuals. Maintain consistent branding. Use whitespace effectively for a clean layout. Choose readable fonts and stick to a consistent color scheme. Leverage color psychology for emotional impact. Design a compelling call-to-action (CTA). Personalize content for individual recipients. Keep email width consistent for universal display. Integrate social media buttons. Test across various email clients. Consider adding subtle animations or embedded videos. Include alt text for images. Conduct A/B testing to optimize design and elements.

My tips for making eye-catching email templates are: 1. Decide your email's purpose: Do you want to sell more, get more leads, or keep in touch with customers? 2. Design for your goal: Use a product-focused design for sales or a friendly, informative style for updates. 3. Make it clear what to do next: Add a big button for buying or a link for more information. This way, your email's design directly helps you reach your goal and grabs the reader's attention.

Select a good program that offers selected templates like Mailchimp, Klaviyo u others, and then adapt that template to the audience. 1. Get a good title. 2. Optimize the content and images. 3. CTA is very important. 4. Add links to the template. Then the audience will show engage if you apply these suggestions. Remember analyze main KPI´s.

When using responsive design, it's critical that you preview and test your email template on multiple devices and screen sizes to ensure that content displays correctly. Any issues with your template will negatively impact email performance.

Keep the following things in mind while using responsive email design: 1. Optimize images for mobile devices to ensure that they load quickly and don't slow down the email's performance. 2. Use a mobile-friendly font size and style to ensure that your text is easy to read on smaller screens. 3. Test your email on different devices and screen sizes to ensure that it looks and functions as intended. 4. Avoid using large blocks of text and instead use concise and scannable content to make it easy for recipients to consume your message on any device.

It's also good to keep in mind what device your audience may be using at the time of send. If you're sending your email in the evening or over the weekend, chances are they will be on a mobile device. If you're sending in the middle of the work day, they're more likely to be on a desktop device.

Any campaign you launch, email or otherwise, should be consistently branded and easy to navigate. As we are VERY much in a skim culture, you have roughly 15 seconds to get across your information. Maintaining brand consistency helps to establish brand recognition.

This gives off the feeling that y𝗼𝘂 𝗮𝗿𝗲 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗵𝗼 𝗶𝘀 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆 and knows what they are doing. Inconsistent branding sends out bad vibes; avoid this at all costs!

My approach to this is: 1. Consistency: Stick to the same logo, colors, and fonts. 2. Simplicity: Keep it clean and straightforward. 3. Whitespace: Use empty space for a tidy look. 4. Highlight Key Information: Make important parts stand out. 5. Alignment: Keep everything neatly arranged. 6. Clear Content: Ensure readers understand quickly. 7. Avoid Overdoing: Don't use too many fonts, colors, or images. These steps, inspired by Apple, can create attention-grabbing email templates.

The points highlighted about maintaining a consistent CI in email templates are crucial. I'd also like to emphasize the importance of consistency and recognition on the landing page for a seamless user experience.

Unless your an eCom company, I don't think a fancy branded template is your best bet. Focus on the copy and delivering value inside the email itself -- instead of adding CTAs to take the reader to another app. Test and see if your deliverability goes up with text emails with visuals to illustrate your point. Keep it simple.

Writing persuasive copy is critical to email success. Keep your copy clear, concise and compelling. Keep in mind that most people are busy and might open your email on a mobile device. Avoid long and complex emails, they will not perform well.

𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗯𝗲𝗮𝘁𝘀 𝘁𝗵𝗶𝘀: Simple, personal, direct, concise, visually appealing. The fewer fillers, the more I guarantee you win.

Imagine your email as the golden ticket to an exclusive event – the subject line is the glittering invitation, tempting readers with a hint of the excitement inside. Once they're in, the body of your email is the party itself, where every word dances off the page, showcasing the amazing benefits and value you're offering, all wrapped up in a fun, friendly vibe. And for the grand finale, your call to action is the confetti cannon, bursting with energetic verbs and personalized touches that make clicking through feel like the start of an incredible adventure. Let's turn opening an email into the highlight of their day!

If you don't have something to say- don't send the email. People are busy and don't appreciate emails where the copy is not clear, or the expectations are vague. Don't send the email just for the sake of sending emails. Have a clear message, write your copy in simple language and have a clear 'call to action' with what do you expect the user to do after reading your email.

Testing is a critical step in developing eye-catching email templates. Gmail, Outlook and Apple/iCloud Mail email clients will all show HTML emails slightly differently. Outlook 365 (or earlier versions) is by far the least forgiving, as it doesn't render CSS properly. For example, if you don’t include the width and height attributes, Outlook will display your image at its actual size. If you’re using retina images, this will lead to giant images that’ll break your emails. Also Outlook doesn’t display images by default unless people turn the feature on. So this means you can have an ugly security message coming up instead of your image. Fix this by including alt text. 💡 Bonus tip: spend time on the plain-text version of your email too.

My approach to this is: 1. Thorough Testing: Before sending, test your email on various devices, browsers, and email clients to catch any issues. 2. Optimize Elements: Experiment with subject lines, images, copy, and layout to find what works best. 3. Testing Tools: Utilize tools like Litmus or Email on Acid for template testing. 4. Performance Metrics: Measure email performance with tools like Google Analytics or HubSpot. By following these steps, you can fine-tune your email campaigns for better results, just like successful businesses do.

After sending your email, you need to look at quantitative and qualitative metrics to evaluate its success. Quantitative metrics like open rate, click-through rate and unsubscribe rate are important. Also, qualitative factors like whether the email resulted in recipients taking the intended actions should be considered.

An eye catching email to me isn't a fancy design. It's a subject line and hook that is relevant to challenges I'm facing or what I want to learn more about. In ecommerce, it's products or deals that are relevant to me based on my browsing history. The more fancy, the less likely I am to read the actual content.

Olvídate de las plantillas. Eso es muy años 90. Si realmente quieres vender y convencer a través del email, mejor preocúpate por el contenido: ➔ Útil ➔ Práctico ➔ Cercano ➔ Divertido ➔ Emocionante Por muy mala que sea tu plantilla, si tu email cubre todo lo anterior, será un email ganador.

1. Incorporate eye-catching visuals and graphics to grab the recipient's attention. 2. Personalize the email content to make it more engaging for the recipient. 3. Utilize AI-powered tools to analyze and improve the performance of your email templates. 4. Analyze metrics like open rate, click-through rate, conversions and unsubscribe rate to optimize email marketing strategies.

Know the limits of what email can actually do with designs, and how it looks in different mailboxes (Gmail vs Outlook, Mobile vs Desktop).