Comment créer un sentiment d’appartenance à une communauté dans le cadre d’un nouveau projet de développement ?

Creating a sense of community in new developments involves understanding resident needs, designing interactive spaces, and providing communal amenities. Encourage local commerce and smart technology use, promote inclusive governance, and celebrate diversity. Regular events, green spaces, and sustainable practices foster shared values. Continuously seek feedback and adapt to ensure an inclusive, vibrant community where residents feel connected and valued. It's about making a living space a thriving community hub.

Build a health and well-being strategy into the strategy so it’s the core theme …. Housing , leisure and employment all need to link to this and not the pure way round

It is key to engage the local community by doing detailed community surveys on how the development will fit in with the local community and their concerns about its impact

Good IRL place-making can facilitate organic community activity, but architecture alone cannot conjure communities from scratch. This requires thoughtful programming based on immediate context, shared values, daily routines/rituals and common goals. Also, today's post-pandemic consumers are both savvy and jaded: a yoga room and co-working space won't cut it. Lastly, Tech Fatigue is real: Gen Z will not bring the same enthusiasm for online life as X and Millennials did. This is a huge opportunity for place-makers: Next Gen RE Developers will need to dig deep to connect with these consumers.

Firstly, I feel a commitment to public use areas such as parks and possibly a community Centre depending on the size and scale of the project would be a great starting point.

In apartment buildings, smaller informal settings can encourage people to connect and interact. Activated small planted seating alcoves, viewing areas on upper floors that breakup long corridors, practical communal spaces like shared laundries are some examples. In our social housing developments we are striving to bring peacemaking strategies into the design process to ensure that we utilise space effectively to create such opportunities as well as more formal spaces such as rooftop landscape areas for the benefit of our residents.

The shared spaces and amenities are obviously key to building a sense of community and a cohesive social unit which embraces all tenures,age,groups and communities One way to do this is to use part of the space to grow vegetables and fruit in communal gardens It is also essential to create a management committee and a facility where community events can be held.

Esto es el complemento del primer punto y diría que el más importante para ejecutar una excelente labor comercial. La calidad de formas de vida serán las mejores para construir una buena comunidad que hablará por sí sola de las bondades del proyecto.

Preferences in amenities are as well a variable that changes over the lifetime of a community. Today mature mix use or even new ones are struggling as the proper research was not conducted in early stages or the development was only conceived from a design perspective. We know how we had to help some clients to re-focus their development narrative and within it the best amenities.

It's key to understand the target market demographic and what would be most beneficial to them. For example creating coworking spaces for young professionals in apartment schemes is incredibly effective as so many people work from home now. Having a coworking space to go to makes WFH a less isolating option, they can feel part of a community without going into the office.

Ensure that your common area amenities can support opportunities for programmed of events and gatherings, and ensure that your program extends beyond space, utilizing technology to encourage communication between community members in newsletters, community forums, clubs, etc. Ensure that promotion of your program is robust and provide recap of events to keep involvement and participation high.

Organize regular community events, such as block parties, picnics, or cultural celebrations. Create clubs or interest groups for residents to join based on common hobbies or activities. Set up online forums or social media groups for residents to connect, share information, and discuss community matters. Use a dedicated website or app to provide updates, event calendars, and a platform for community members to communicate. Establish community programs such as workshops, fitness classes, or educational events. Support local businesses and involve them in community initiatives to strengthen local ties.

En mi experiencia, la creación de una comunidad no siempre es una prioridad en muchos proyectos, al menos en mi país. El enfoque suele estar más orientado hacia el corto plazo y el retorno de la inversión. Sin embargo, es importante reconocer que construir una comunidad sólida puede tener beneficios a largo plazo, como la fidelización de los clientes y la creación de un entorno colaborativo. Aunque pueda requerir una inversión adicional y un enfoque a largo plazo, la generación de comunidad puede ser un factor clave para el éxito y la sostenibilidad de un proyecto.

Os espaços de convivência devem levar em consideração as necessidades do público alvo do empreendimento. Em prédios pensados para um público jovem e solteiro, locais como coworking e petspaces fazem sentido e atraem público. Contudo, se for um prédio para famílias, também são necessários playgrounds/churrasqueira/piscinas para uma boa área de convivência.

Find ways to tap into your audiences deepest needs - wellness, learning, curiosity, hobbies, new skills, small things that enrich your life.

The use of social media is almost necessary in today digital world. The social media could serve as our listening ears. There should be a formal communication channel, APP based preferred, that is user friendly, to gather all feedback and for responses. There should be delegation of personnel to manage these feedback. Data gathered from these feedback should be analysed to form an action plan to engage the residents/occupants.

An online digital twin of the proposed project before it's finalized can be a fantastic way to create buy in. Highlighting potential zones of interest, upcoming retail attractions - or even places where community events will happen. As the subtitle suggests, these resources should be online and easily accessible to future residents.

The type of technology will vary depending on the demographic. We find this in our marketing of developments and we suggest different types of technology for different target markets. For example, for first time buyers and young professionals, social media, virtual realty and short videos are particularly effective ways to communicate.

I am afraid that prop-tech is vital, however, what is it? Will it be a cost burden? How can we leverage? There is a gigantic supply of technology and it is important to understand what adds value and what is a FOMO tech component.

In the uk it’s simple. Put a pub on site and demand under contract that these elements be incorporated. Create a committee to oversea the community inclusion and demand communication and an inclusive committee..create an endowment that allows the pub to be used for community activities and design and build the pub to comply with these outcomes..property doesn’t create community….people do…just make sure they have the tools..

Most project risks are rooted in poor communications with stakeholders. Great communication is E&O: early and often! Start early with engaging the community in the planning process and show that you’re listening to their needs, likes and dislikes, and hopes for the future. While what they want might not be most profitable, inclusion of community members and organizations in decision making and providing equity are key to a successful, well-supported development project. Whether a small development or a city master plan, surveys, open houses, pop-ups, interviews with local representatives, social media, and door-to-door engagements will bolster stakeholder support. And don’t forget to keep it going even after the project is complete.

Continuous dialogue and feedback is a prerequisite to a sustainable development and should be developed through as many Media channels as possible

Communication with our tenants, residents, and visitors is critical to improve any activity. How the KPIs are set will be the key control measure.

Most developers miss the local opportunity. Engagement with the local area can help lease up speeds, and allow for new residents to feel included and like they belong, and this is what community is all about. Also including likeminded locals helps build a longer term sense of belonging and will help residents choose to stay out for longer. The more friends people have in their locality, the longer they stay.

Una de las formas que hemos encontrado más acertadas para crear un sentido de participación en el caso de proyectos de desarrollo inmoibilario, es incluir en el comité de desarrollo a alguien representante de la comunidad. Esto puede tener grandísimas ventajas para trasmitir el valor que el proyecto puede traer a la vida y economía de la zona, al mismo tiempo de que al desarrollador le provee de insights muy valiosos en relación con la comunidad espera, desea y necesita .

A residential development doesn’t exist in a vacuum; it’s part of a larger community. The popular real estate trope, “location, location, location” doesn’t just determine monetary value, it’s also determinative of social value and other types of intrinsic value. One of the most important considerations in planning a residential development is the surrounding area and amenities. No matter how much thought and effort goes into connectivity through technology, common spaces, etc., residents also spend time in walkable neighborhoods, at local retail and eateries, etc., so the location of a development can determine the temperature and fabric of the community that occupies it.

1. Building a community takes time, so consistently nurture relationships and create an environment where residents feel connected and invested in their shared space. 2. Organize welcome events 3. Online forums or SM to connect virtually, share information, or organize local events. 4. Initiate community activities that require collaboration 5. Schedule regular events, movie nights, fitness classes, or dedicated clubs 6. Neighborhood associations 7. Establish effective communication channels, such as newsletters 8. Involve residents in the planning process of common areas & events. 9. Celebrate diversity within the community by organizing events that highlight various cultures & traditions. 10. Promote & support local businesses

While programs, events and amenities are crucial, the glue that binds it all together is hospitality. A relentless sense of service and care for the members of the community, partners and champions. People need to feel uniquely cared for as an antidote to the templated, technology based systems and processes of our day. Give a shit and success will follow.

Spend time in many different great places, steal ideas, combine them with others and make them your own. Go see a lot of real estate to inspire new ideas.

Establish relationships with residents in order to get continuous updated feedback about current status and wish-list that the Community Team could work on to improve satisfaction.