Comment créer une communauté sur les réseaux sociaux qui suscite la curiosité et l’émerveillement ?

People love connections...lead with a story or experience. Encourage "if this, then that" responses. Everyone has an opinion--let them share it.

In the CultureBrained Community, we regularly update our ideal member persona based on the existing members who engage most actively, live our values, and get the most benefit from participating in and engaging with our community. The last part is super important because we want to serve best the people who need us most. We also run a quarterly survey to keep our hand on the pulse of the community and understand what they want to see more and less of. Keeping an eye on the analytics helps a great deal, too. Often, data tells a slightly different story than the feedback you get from people - it's important to listen to both, in my experience.

Here's my 101 on how to build an community: 1. Pick one platform 2. Write as you speak 3. Keep your hook short 4. Respond to every comment 5. Make the topic super interesting 6. Start with a story & experience (How I) 7. Make your story about your audience, not you Bonus: Use trending formats and styles that suit your brand. Learn → Practice → Learn → Do. One step at a time.

Conduct thorough audience research to understand the interests, preferences, and curiosity triggers of your target audience. Tailor your content to align with the specific tastes and preferences of your audience, sparking curiosity and wonder by addressing topics that resonate with them. Foster engagement by creating a space for discussions and interactive activities, encouraging your community to share their thoughts, questions, and discoveries, thus contributing to a sense of shared curiosity.

Bring them out of social media. Funny but true. Until what you see on socials emotionally connects with you, more often than not it will be questioned and disbelieved. The best way to is to build connections through real stories that solves problems, not of the famous ones but of few that impacts all the regulars. Because people relate with people. H2H. More than numbers, infographics, polls, surveys and creative posts.

Open-ended questions are a great starting point for great conversations, but true community will be built by keeping those conversations moving and on-track. Delete messages by trolls fast, share additional articles and insight Yo add more to discuss, and be effusive with your compliments for strong contributions.

Excellent story telling and visuals are very important here. Ensure your community are updated about your projects especially those that you made public. Engage with them, comments are some times many, but replying those who ask questions shows how thoughtful you're about your community. This will undoubtedly increase their curiosity and will leave them happy and wondering what will be your next step. Remember, people follow you because they see you as a leader or metor, they ask questions because they curious, they share your content because they're in awe of your story and achievements.

Par expérience, partager sa passion sur un sujet professionnel est communicatif ! Un réseau en ligne fonctionne comme un réseau physique : on y apporte son énergie, son expertise et ses expériences...et assez naturellement cela résonne chez d'autres personnes qui se reconnaissent dans ces problématiques. Ces échanges permettent la prise de recul nécessaire et l'enrichissement par les autres approches.

Le fait de partager ses passions, ses opinions, ses aspirations et de créer l’engouement et l’engagement auprès d’une communauté à la sensibilité et aux sujets de prédilection communs c’est le plus important. Les profils sans réel branding personnel ne permettent pas de dégager de telles interactions. C’est pour cela qu’il faut notamment familiariser les jeunes à ne pas avoir un profil complètement passif leur servant uniquement de vitrine pour les recherches de stages ou d’alternances. Sortir de leur zone de confort et contribuer à partager ou donner leurs avis sur tel ou tel sujet les fera tisser des liens professionnels précieux et bien en amont. Une communauté ne se crée pas du jour au lendemain 😉😊.

One thing I have found helpful in sharing your passion for your topic, niche or industry is that it has a great way of positioning you as an authority. However, I disagree with those who have the mindset that you should not share everything you know, there is nothing wrong with sharing everything you know. It is only wrong when you share this with people who don't need the information and this is why you need to study your audience, your environment and the timing. An example of such is sharing the importance of using LinkedIn with a Gen Z who wants to use TikTok and Instagram. No matter the wisdom in the information shared you are not going to achieve the goal of such a conversation. So, it's better to share your passion wisely

Asking Open-ended questions gives you a deep and meaningful insight into the pain points of your followers. It also helps you to provide accurate and helpful solutions to their needs. And providing solutions to their needs will make it easy for you to foster curiosity and wonder in your community. In conclusion, open-ended questions are a great way to show that you genuinely care about your followers.

As humans, we love to show off. We love to stand out and impress others. Use this to your advantage when building your community. Asking open-ended questions, inviting the audience to give their opinion will give them that opportunity to look good, thereby encouraging them to follow you.

In the context of social media, open-ended questions can be used to build community, encourage engagement, and inspire curiosity and wonder. When we ask open-ended questions, we are showing our audience that we are interested in their thoughts and experiences. We are also inviting them to participate in a conversation and to share their unique perspectives.

Conversation is king on social media! I love to learn and gain valuable insight from my audience, it actually helps me make decisions in my business and I do this through polls, and open ended questions that lead to meaningful interaction. These kind of questions also require buy-in from you audience so yo will then likely have a more engaged and loyal following.

Pour avoir développer une expérience de community management terrain il y a prés de 10 ans, créer une communauté dynamique sur les réseaux sociaux passe par la rencontre en vue de créer du lien intra-communautaire. L'idée est d'aller au-delà du simple dialogue entre la communauté et son CM mais de permettre au membres de se connaitre et de créer ainsi un lien d'appartenance plus solide. Les prises de parole permettront ensuite de mettre un nom sur un visage et de créer une dynamique largement supérieur à une animation qui serait uniquement en distanciel. Susciter l'émerveillement et la curiosité viendront naturellement par la suite.

I approach this by giving more than I take. Whether it be knowledge shared via carousel or a document, resources via shout-outs and references, or simply just a post with some tips, sharing things helps you connect with others and show them you are a supporter and a go-to resource.

We don't own the truth, but the best way to convey your point of view on something is to show something: If you can transform your message into something visual, do it! Whether it's a video, a photo, a sketch, or any visual material that illustrates what you want to say, it will likely be more openly received by your audience. This doesn't mean they will agree with you, but it will certainly help convey your message and your perspective. Visual Thinking isn't about creating visuals, but about encouraging your Community, thinking through visuals.

There is a phenomenon called the 'rabbit hole.' It's when you watch one TV show or video, and then start watching and reading more related content. This is what you want to inspire in your followers, and where more resources can really help. The social media post should inspire them and pique their curiosity so that they want to click the link and learn more, which should then have links to more content to keep them engaged.

Dejamé sugerirte un libro que puede motivar y guiar en la creación de una comunidades digital: "La comunidad" de Howard Rheingold, este libro explora cómo las comunidades en línea pueden influir en la sociedad y cómo podemos participar activamente en ellas.

People love free things. Whether its a doc template, e-book, guides, presets, etc - these all show off your expertise, knowledge and value offering, showing a big enough window into what a purchase looks like with you. Brands/businesses that do this often hook in their customers before they've made any purchase, and if that free product helped them or solved a problem, they'd be more interested in returning again, but with intent to buy. Show the investment in your customer first, and they will show that investment back in you.

I challenge my followers by hitting post before completing or organizing my thoughts. Then I go to the comments to discuss further. Thanks guys! #iykyk #ailawguy

Getting your followers involved in your content is key to boosting the morale in your social media community. Your followers love to know you’re in touch with them and that you’re actively listening to them. Providing incentives such as giveaways or promotions is the icing on top of the cake.

Its a great strategy to engage your audience and show how much you value them. Rewards in the form of free ebooks and cheatsheets are definitely the most amazing ones.

In my opinion when you challenge and reward your followers, you're showing them that you value their participation and that you're committed to creating a community where everyone can learn and grow. This can help to create a more engaged and curious community. Here are a few ideas: → Ask your followers to share their own creative content, such as photos, videos, or stories, on a particular topic. You could challenge them to share something they've learned recently. → Create quizzes or puzzles that test your followers' knowledge and encourage them to learn new things. → Host live events where you can interact with your followers in real time and answer their questions. This could be a Q&A session or behind-the-scenes.

Encourage your community to reach new heights by issuing challenges. Inspire them to think innovatively and share their solutions. Recognize and reward exceptional contributions, fostering a culture of continuous growth and curiosity. This dynamic interaction empowers individuals and elevates the collective knowledge of the group.

La interacción es una de las claves para conseguir que las relaciones en Redes Sociales sean potentes. Por eso es fundamental: - Crear contenido de valor que fomente que otros usuarios quieran comentarlo o compartirlo. - Escribir comentarios dando nuestra opinión o haciendo distintos tipos de apreciaciones en las publicaciones de otras personas. - Creando contenido colaborativo como vídeos, artículos, entrevistas, etc. - Contestando siempre a los comentarios que nos realizan nuestros seguidores. Solo de esta forma podremos generar un sentimiento de pertenencia que hará que nuestras redes sociales funcionen de manera efectiva.

In my experience, collaboration is a great way to drive engagement. Asking people for their thoughts, and brainstorming together can often yield incredible results and also helps you to better understand each other, further strengthening the relationship.

Resharing articles and posts from mutuals is the best way to support each other. It shows your team-work ability and willingness to collaborate with others.

Social media groups work a little differently than a followers' community. As a leader of a community that reaches almost 1 million contributors, here is my perspective: - There is no community management. You can only manage the community environment. - Give as much freedom as it does not go against community values and mission, but also establish clear rules and focus on principles. - Like in martial arts use the power of your "enemy" and build on feedback given by the community. Be flexible. Choose what is essential to develop and what needs to be stopped or managed. - You cannot make an evaluation just once a year. Collect constant feedback and react along the way. - Grow personally as your community grows. Good luck!

SurveyMonkey to the rescue! I won't get tired of praising the value of customer testimonials, but something as simple as asking their opinion about your posts can already be useful. Social media provides multiple tools to monitor the success of our communications but unless you have a large amount of followers, it is sometimes hard to draw conclusions from what mostly is quantitative data (I am thinking humble clicks, likes and impressions). This is why I really appreciate the extra information we can gather with SurveyMonkey questionnaires, which not only allows us to assess the response to our content, but fine-tune new trends and key topics we may have missed. But as any statistician will tell you, sample size is key!

Things to avoid when building a community - Arguments - Repetitive posts - Plagiarism - Over posting - Ones in a year post Lastly, be respectful and professional - this is a platform for professionals.

Differentiate your community from others, and keep the content fresh. Your tactical creativity from others in the space will ultimately be the reason your community succeeds. You have to earn the user's engagement, and that won't come from posting the same stuff redundantly.

I feel like "awe and wonder" were not really part of the article up to here. Those are really special emotions and can be really rare as well - which is why they draw people in. I think to have thumb-stopping content you need to do something raw, something new, something vulnerable - you need to reveal something that was hidden before. Thoughts, images, feelings.

Verzamel een leuke en inspirerende social media community om je heen door: 👉 Je enthousiasme te delen in je posts. Schrijf over wat je inspireert, wat je interessant vindt en wat je aan het denken zet. 👉 Vaak genoeg te posten om op te vallen en ervoor te zorgen dat mensen je 'leren kennen' via je posts. 👉 Waarde toe te voegen met je posts voor je netwerk. Dus niet alleen melden dat je op een congres was of een nieuwe publicatie hebt, maar deel wat je hebt geleerd 💡

Don’t try too hard to sell to your community. Every post doesn’t have to be persuasive or even informational. You can make laid back posts with a tone that truly speaks to your customers. You can also open the discussion for their input or lead the discussion with insight they’ve given.