Comment pouvez-vous réseauter plus efficacement avec les médias sociaux?

Great point! It's crucial to determine your target audience and objectives before selecting a social media platform to maximize your networking efforts. LinkedIn is a great choice for professional networking and job searching, and joining relevant groups in your industry can help expand your network and connect with others who share similar interests and goals. It's always a good idea to research and evaluate different social media platforms to determine which ones align best with your networking goals and audience.

I definitely agree! Linked In is the social media platform with the most serious content, which allows you to target the people you want to network with, selectively. In these days of social media, it is critical to make deliberate choices to cut through the noise and focus on the information, people, jobs and subjects of importance to you. I find discussion groups key to maintaining contact with my network and I like the regular innovations, like boosting articles and creating online events. I also find the platform great for finding collaborators with relevant skills through keyword searches. This service can do with increasing refinement.

Consider coming from a place of service as a giver first. For instance, share a link to an article, ask a compelling question, provide a helpful resource. Be vulnerable in some of your posts. We are living through a pandemic of loneliness post-Covid, and being vulnerable is a superpower in genuinely connecting with others.

Pick the right social media: why do you network? For professional reasons, family and community, or entertainment and hobby? For professional networking, LinkedIn is the leader. Spend time proportionately with first-degree connections (70%), second-degree connections (25%), and marginal connections (5%). Focus on professional aspects, avoid irrelevant content. Balance the right mix: Giving (70%) vs. Receiving (30%), Sharing (50%) vs Learning (50%). Do not spend too much time, because we know the law of diminishing marginal utility.

One may lose a visiting card or forget the person in a one off meeting. However following a person for the work he or she does can be tracked through social media. Hence this virtual medium enable deeper and more meaningful conversations. As a Program Lead I helped my company’s LinkedIn page grow 6x by following few simple but important things 1. Understand which social media platform works for your brand 2. LinkedIn is a great platform for us to share all our professional updates and initiatives 3. Being regular with your content updates and 4. Bringing useful content by following other experts in the field can magnify your page following 5. Being a good reader and using the medium responsibly and consistently is important.

In my experience, it is important to update your profile regularly so that your customers, connections or future colleagues can get the best version of you when they look you up. Regularly change the photo, update any job or responsibility changes. This is a live and much better version of your business card.

There are multiple platforms serving diverse needs and objectives....choosing the right one is crucial since any of these platforms also require considerable time and energy investment to be able to be fruitful for oneself. Amongst many suggestions that people here have posted, i find a right mix of both offline and online platform is needed, ofcourse depending on the target market and business need. Approach relevant people in your immediate and next circle or seek their help in introducing you to right people in their Circle. A constant effort is the key ultimately!

Profile Photo: Use a high-quality, professional headshot as your profile picture. Ensure your face is well-lit and easily visible. Avoid using group photos, selfies, or overly casual images. Cover Photo (if applicable): Choose a cover photo that complements your professional image or reflects your interests. Use an image that is relevant to your field or industry. Username/Handle: If possible, use a username/handle that includes your full name or a professional variation. Avoid using complicated or irrelevant usernames.

It is absolutely important to keep your profile uptodate. If you look at your linkedin profile (I believe linkedin is the best professional platform), there is a lot to be done there: a) profile photo b) your tag line c) Headline d) Education e) Employment (must be uptodate) - many people do not update this for long f) Top skills g) Media - demonstrate your value h) Licences & certifications - demonstrate your value i) Volunteering j) Recommendations - do not shy to seek k) Publications - demonstrate your authority l) Honors & Awards - demonstrate your authority It will take time to do this, please spend this much on your profile. To be able to fill some of these (e.g. publications, awards etc.) you may have to work for years!

Optimizing your LinkedIn profile is an ongoing process. Regularly update and maintain your profile to reflect your evolving skills and experiences. This will help you network effectively, find new opportunities, and build a strong professional brand online. Don't forget the Recommendations section. Recommendations from colleagues, supervisors, or clients add credibility and depth to your profile. Request recommendations from people who can speak to your skills and work ethic.

When I moved to another country during the pandemic, I couldn't meet in person as much as I wished while I looked for a new career path. I made it a point to have a conversation with each person I connected to - in a chat, on the phone, or in person. No "connect for the numbers". And I was genuinely interested in what they were up to. As I met more people and saw mutual interests, I connected between others and fostered their collaborations (with no personal expectations). We are friends now. That is a relationship and better than adding 20 who don't think of you, and maybe you don't remember them either...

When I started on social media (2004), I would have agreed to that. Those days, Social media let you meet early adopters and like-minded people you would not have encountered elsewhere. Nowadays, Social Media is a mainstream phenomenon, with some platforms' userbases exceeding the number of inhabitants of average countries. Algorithms (designed by platform owners seeking to monetize their user base) decide what you (and your target audience) see. Social web use nowadays is about generating leads (collecting email addresses) that share fractions of their attention with you. Don't connect with anyone, but don't spend too much time refining your target persona. You are designing a sales funnel *eventually* leading to valuable relationships.

Strict discipline, trust and layalty helps very much to build the relationships with customers / contractors irrespective of nature of business, culture and geographical constraints.

Remember to be true to this. Do not "collect" but rather first build real-life relationships, then virtual ones. Your network must contain people you have true relationships with: i.e.: a true connection, a true story behind every one of them. Ensure there is continuity too. Never connect just to connect and have a temporary or one-off link. That will not work. It should grow and ripen as you age. You will be proud of the quality and depth of your nurtured community of folks. If you keep to this - then you will be building a powerful and fullfulling network.

I feel building relationships is very important in both personal and private life. Build bridges, don’t build walls. Stay calm stay engaged.

In my experience, bringing value to others is more than just the right thing to do. It fosters relationships. It can be to share an insightful article or an event that can promote others' interests (e.g. finding a job). Don't just write that you went to a conference, write 1-3 interesting items you saw (and tag/link). Start by providing a helpful resource to others. It doesn't have to be complicated. You can follow the 2 minutes rule and share something from your feed with one line like "for anyone interested in Medical device regulation". Try it once this week.

I believe content is the key. Once people start resonating with what you write, connecting with them becomes easier. People don't hesitate to reach out if they feel inspired. While sharing your opinions always remember to listen and respect what others have to say (even if you disagree). Being open to different perspectives goes a long way!

Sharing valuable content is a great way to build your own credibility, showcase your talents and interests in short articles and attract people to your business interests. It is much more interesting to share a comment, quote or insight than just to be self congratulatory all the time. Being authentic and genuine will draw people in. I find some people post their achievements and awards without revealing the substance behind it, their dreams, aspirations, plans. It's the human stories that excite us, inspire us, move us. Content with purpose, I say, content that gives something to the reader.

Another important tip is that you can start acting as a content curator for a specific topic of your choice. With information overload nowadays, having someone sift through the noise and share valuable insights is crucial. Over time, you'll develop your own voice and can then start creating original content.

Know Your Audience: Understand the interests and needs of your target audience. Tailor your content to resonate with them. Curate High-Quality Content: Share content that is well-researched, informative, and relevant. Quality should always take precedence over quantity. Diversify Content Types: Share a variety of content types, including articles, blog posts, videos, infographics, and podcasts. Different people prefer different formats. Stay Current: Keep up with industry trends and news. Share timely and up-to-date content to stay relevant.

During the week of the Silicon Valley Bank crisis, LinkedIn was my radar, keeping me real-time updated on unfolding events. Concurrently, I ramped up my posts, offering my take on the dynamics at play. During quieter weeks, my focus shifts to sharing more theoretical or historical insights. This blend of real-time relevance and scholarly reflection not only enhances my online engagement but also enriches my classroom discussions, creating a more well-rounded educational experience.

I see strategic as having a long term view and with clear objectives - To enhance your visibility on social media, having a long term view is must - Do not expect immediate results - Stay consistent with your effort

Engage Actively: Participate in discussions, comment on others' posts, and respond to comments on your own content. Show genuine interest in others. Initiate Conversations: Don't wait for others to reach out. Initiate conversations with individuals you find interesting or relevant to your goals. Attend Events: Join virtual or in-person events, conferences, webinars, and networking meetups. These provide opportunities for face-to-face interactions. Build Rapport: Take the time to get to know your connections on a personal level. Ask about their interests, hobbies, and experiences outside of work.

Be social and strategic in terms of being at the right place at the right time. Find out the right LinkedIn groups, Facebook groups, and other online communities that are created around your skills, interests and capabilities. You will find relevant and more meaningful connects using this approach, for sure.

Sharing is caring. Authentically participate and help enrich others' content, as much as you believe in your own content. The results will amaze you.

Last year I set up myself a target to write 1 article every month, for 12 months. Manage to do 10 of the 12 target. Not a bad start. I’m still keeping my 1 article a month target in areas I know, like, or feel there is something I can contribute to. I’ve also started to use Medium, a nice platform which I’m still unsure if I’m taking advantage of its full value. Overall I’m not creating content to build a sales funnel, although sometime I report an publish short posts related with my organisation. I do it as I found this new passion about writing, and as I’ve always liked to share what I know with others, writing about it just became the next logical step.

Ah, social media networking, the cosmic dance of digital avatars! Picture yourself as a pixelated diplomat in the kingdom of memes. Follow the thought leaders like they're the digital pied pipers leading you through the labyrinth of algorithms. Engage in conversations like a chatbot that just discovered sarcasm. Your content? It's like the secret recipe for unicorn lasagna - unique, eye-catching, and occasionally perplexing. Don't forget to sprinkle some emojis for that intergalactic flair. Finally, direct messages? Send them as if you're transmitting messages through a quantum wormhole, and remember, humor is your starship's warp drive.

Sending a message that mentions either a common interest or mutual friend can help create a foundation Consider trying to connect with employees at all working levels. You can join groups or pages that are dedicated to specific topics or subjects. Asking individuals in a managerial or executive job position for career advice. Help other individuals when you have the opportunity . Reaching out because I noticed you are on a similar career path that I'm hoping to one day achieve. Creating content of your own that targets your current occupation or industry. Foster long-term relationships offering advice with no expectations for anything in return and remaining authentic to how you interact with individuals on a daily basis.

Nowadays, "visibility trumps ability," as Nicolas Cole reasoned in his "The Business and Art of Online Writing." That comes with severe implications for social media and society as a whole. Using social media is more about building a sales funnel (that eventually can lead to valuable connections) than about networking in its narrow sense. Time-box your time on social networks, start with a rough idea about your target persona and establish trust with promising leads over time.

I write 3-4 times a week. Cannot have so many of my own ideas. So, I read a lot. A report from McKinsey/ KPMG/ HBR/ WEF/ Bank of England (to name a few) - then add a summary of my understanding or a simple summary. Adding some analysis puts more weight on my post. Comparing similar content from two different sources makes my post a lot more valuable. I end with a question for my audience and invite their views. One of my good practices is to 'get back to my audience'. Many professionals run polls on linkedin - no one comes back with results-I do. When I participate in a survey, I am always interested to know the results, or else I lose interest/trust in the person/company and wont respond ever again. To me, this would be a great loss.