Comment pouvez-vous optimiser les performances et l’évolutivité des produits numériques grâce à la recherche sur les utilisateurs ?

Absolutely! Setting clear objectives and defining key performance indicators (KPIs) before diving into user research is, in my view, a cornerstone of a successful product development strategy. It's like laying a solid foundation before building a house. By doing this, you're essentially ensuring that your research efforts are purposeful, directly contributing to both business objectives and user goals. Aligning KPIs with business goals not only makes the research more meaningful but also helps in showcasing the tangible impact of user insights on the overall success of the product. It's a win-win situation where you enhance the user experience while positively influencing the bottom line.

Not only the definition of key metrics is important but also coding them into your traffic analysis tools. That’s the first place to start. Keep a keen eye on your conversion goals, discover barriers and bumps to fix those. Once an issue is discovered, then the right research methodology can be picked to solve it. I recommend discovery runs into the tool, find a problem and fix it strategy works very well. The likelihood of discovering small tweaks that make a big difference is high here. A note on the referrers, User goals change with every source. Users coming from campaigns have different needs than those from search. Be sure that you are indeed catering to the right needs in the first place.

It's better to start with understanding the end objective of the product and then work backwards to the individual tasks being carried out by the user to get to this end objective. Without having a clear picture of this, user testing will have a lack of focus resulting in misaligned feedback. Some of the key metrics to look for are success rate, time on task, completion rate, user satisfaction etc, but, these will vary depending on the product being tested.

From past and current experience, setting clear and measurable objectives is key. Any new product development would require clear stating of end users need and quantified specs definition added to market niche and expectations in comparison with competitive products. We have used VAVE analysis for new products to be able to find relationship between the value analysis and value engineerig- In short, what is the key function(s) to be added that is of utmost need at reasonable cost. It is important to meet users expectations. Also, important to secure sustainability of the product in the market through periodic revision. Data is from KPIs stats and users feedback.

Nos processos de Discovery de produto desenvolvidos na MJV, para o cliente Bradesco Seguros, enquanto Service Designer (Designer Thinker) trabalho em um setor de transformação digital (Digital Transformation Office - DTO). No DTO nós temos uma área de Analytics, que contribuiu na disponibilização de dados e indicadores de tomada de decisão estratégica de negócios. Esses dados nos fornecem evidências que direcionam todo o processo de descoberta dos produtos digitais.

The diverse landscape of user research methods and tools offers a plethora of options, but the key lies in selecting the right ones tailored to your specific situation. It's a bit like assembling a toolbox – you wouldn't use a hammer to tighten a screw, right? Considerations such as your goals, budget, timeline, and available resources play a pivotal role in this selection process. The aim is to choose methods that not only align with your objectives but also provide reliable and actionable insights. It's all about getting the most bang for your buck. For instance, if you're delving into user needs and problems, tools like interviews, surveys, or observations can be your go-to. They offer a deep dive into understanding user perspectives.

Choosing the right methods for carrying out user research is crucial but also for how insights are communicated and conveyed! Let's not forget, popular doesn't always mean effective. Take Personas and User Journey Mapping - they're trendy, but often misapplied or misunderstood. It's not just about using these tools because they're in vogue; it's about understanding their purpose and context. We must resist the allure of 'fad' frameworks and instead focus on what genuinely serves our project's goals. This nuanced approach ensures we're not just ticking boxes but are genuinely looking to convey what is meaningful and relevant. The right tools, means and modes used correctly, make all the difference. #BeyondFadFrameworks #UserResearchWisdom

Select the research method that best suits your goals and target audience. Consider options like quantitative surveys, qualitative interviews, usability testing, A/B testing, or eye-tracking studies. Utilize appropriate tools to collect and analyze data. Online survey platforms, interview recording software, and heatmap tools can streamline data collection and visualization. Remember, the right tools can save you time and resources.

"Crafting a succеssful usеr rеsеarch stratеgy is an art of prеcision. Sеlеcting thе right mеthods and tools is thе brushstrokе that dеfinеs our canvas. Tailoring choicеs to align with goals, budgеt, and timеlinе еnsurеs rеliability and actionablе insights. Nееd to uncovеr usеr nееds? Embracе intеrviеws, survеys, or obsеrvations. Tеsting prototypеs? Divе into usability tеsting, A/B tеsting, or analytics. Evaluating pеrformancе? Harnеss bеnchmarks, load tеsting, and fееdback. Our toolkit is as dynamic as our objеctivеs, guarantееing insights that paint thе path to product еxcеllеncе. "

Tools selection and methods are important factors Which completely depends on the targeted goals If it's a product review or its performance comparison using right set of tools provided maximum output

Imagine you had $30,000 to make a sandwich for a stranger. You spend hours curating the perfect meat pairings… only to find out that your user is a vegetarian and they’re not even hungry! All of your decisions were made on YOUR preferences and assumptions of what they would want, and while you made a fantastic sandwich, the person it’s built for won’t touch it. 
 If you want to optimize product performance, you need to make sure that it’s designed specifically for the target user - which you can’t know for sure without involving them directly. 

 If you skip getting user insight, you won’t even have a product that’s ready to scale because you’ll be spending resources making the bare minimum work well.

Obviamente hay que involucrar a los usuarios pero en ocasiones se tiende a buscar o preguntar la solución en lugar de indagar en la necesidad. Es un error bastante común que hace que demos con resultados menos escalables basados en la opinión de un usuario.

Get direct feedback from your users. Conduct research with both existing and potential users to understand their needs, pain points, and expectations. Collaborate with stakeholders. Keep your team informed about research findings and involve them in interpreting results and making data-driven decisions. Transparency and alignment are crucial for successful implementation.

Designing with limited lighting is common, but the absence of the chance to engage with stakeholders may lead to uncertainty. Shaping the best user experience demands confidence, and without involving stakeholders, you risk encountering unnecessary roadblocks, making costly assumptions, disappointing markets, and missing the enjoyable aspects of the design process. Incorporating the voices of users and stakeholders doesn't always involve seeking opinions on a particular interface or interaction. It's about empathizing with their perspective and comprehending their situation. A successful design remains unnoticed, and effective user research is gathered when users are unaware they're being interviewed.

En la fase de selección de usuarios con los que investigar, es fundamental contar con una muestra lo más diversa y representativa posible, por ello es vital conocer bien a las personas con quienes contaremos, para equilibrar sus perspectivas y sacar el mayor rendimiento. Este conocimiento también nos permite adaptar el contenido del guión y de la técnica que usaremos: si por ejemplo sabemos que un usuario concreto utiliza un procedimiento súper manual en su día a día, quizás tenemos que hacerle un shadowing. Si por el contrario, contamos con un usuario con mucho conocimiento teórico sobre un área, una entrevista bien enfocada puede aportarnos más. Viene a ser, en esencia, realizar una pequeña investigación pre-investigación.

Think of user research like solving a puzzle. You gather a bunch of information, but not everything you find is super important. You need to sort through it and figure out what matters most for your product. To do this, there are tools, like affinity diagrams or impact-effort matrices – they're like maps that help you make sense of things. They show you which issues or opportunities are a big deal and which ones can wait. After figuring out what's important, the next step is to turn those findings into action. It's not just about knowing stuff; it's about using what you know to make your product better. So, user research is a bit like detective work – you collect clues, put them together, and then use what you've learned to improve things

Henry Ford's famous quote, "If I had asked people what they wanted, they would have said faster horses," reminds us to prioritize understanding users' deeper needs in research. It's not just about surface desires. True insight comes from delving into and interpreting underlying motivations and desires. Users often express immediate wants, but our role is to uncover the deeper needs they might not even realize. By synthesizing their words, actions, and latent needs, we innovate solutions that profoundly enhance their lives, creating products that exceed expectations and drive lasting impact. #DeepNeeds #UserResearch #InnovativeSolutions 🚀🔬💡

User Research generates a lot of data and insights, as a product manager we need to prioritize findings by severity, pick up things that can create high impact with least effort and align findings by key business objectives.

A good analysis of data will help to improve the productivity and move things faster. Using six sigma for data analysis could be a great way.

Essa fase pode ser desafiadora, especialmente para designers menos experientes. É crucial não se deixar abalar pela complexidade das descobertas e manter o foco nos objetivos estabelecidos. Priorizar a narrativa é essencial, reconhecendo que existem contextos além das descobertas, como orçamento, requisitos contratuais, clientes exigentes e necessidades da equipe de desenvolvimento. Confiança nas lideranças, escolha criteriosa das batalhas e o compromisso em desenvolver o melhor possível dentro das limitações da realidade são fundamentais.

"Usеr rеsеarch is thе hеartbеat of еvolution, not a singular еvеnt. It's a dynamic cyclе dеmanding implеmеntation and vigilant monitoring of changеs. Tеst hypothеsеs, mеasurе outcomеs, and glеan wisdom from еxpеrimеnts. Constantly track and rеport progrеss to usеrs and stakеholdеrs. In this pеrpеtual rеfinеmеnt, usеr rеsеarch isn't just a procеss; it's thе compass guiding continuous optimization, еnsuring your product's pеrformancе and scalability ascеnd with еach stridе. "

Implementing and monitoring changes is where the real power of user research comes to life. It's not just about gathering insights; it's about actively applying them, testing hypotheses, and measuring outcomes. To me, this is an iterative journey of learning and adaptation. By continuously tracking and communicating our progress to users and stakeholders, we create a dynamic feedback loop. This ongoing process is crucial for not just achieving but also sustaining optimal product performance and scalability. It's a commitment to perpetual growth and improvement.

User research isn't a one-time event; it's an ongoing cycle that requires implementing and monitoring changes based on findings. This continuous process optimizes product performance and scalability over time. In our current product, the implementation of user feedback resulted in a 20% increase in user engagement. This reinforced the significance of regular user research, guiding us to further refine features and enhance the overall user experience. Tracking these changes and sharing the positive impact with stakeholders has been crucial for the success of our project.

Keep the research wheel turning! 🔄 User insights fuel a continuous cycle. Implement changes based on findings—like tweaking features after usability tests. 🧰 Monitor progress, measure outcomes, and learn from experiments. 📊 Keeping users and stakeholders in the loop with progress reports ensures a dynamic, evolving product. 🚀 It's not a one-time deal; it's an ever-improving journey! 🌐

Absolutely, user research is a continuous cycle. Implementing and monitoring changes based on findings, testing hypotheses, and measuring outcomes are vital for ongoing optimization. Regularly tracking and reporting progress to users and stakeholders ensure transparency and alignment. This iterative process enables the refinement of product performance and scalability over time, fostering a user-centric and adaptive approach to development.

In the realm of product performance and scalability, user research plays a crucial role in making informed decisions. By understanding user behaviors, preferences, and expectations through comprehensive research, product teams can tailor their strategies to align with actual user needs. This user-centric approach not only enhances overall performance by addressing specific user pain points but also contributes to faster scalability. Informed decisions rooted in user insights lead to more efficient optimizations and scalable solutions that resonate with the growing user base, ensuring a seamless and responsive product experience.

After first putting user research results into practice, it's very important to set up a culture that focuses on making things better all the time. Keep checking your goals and measurements often, see how the changes you made affect things, and get input from people who use the product or are involved in its success. This back-and-forth way lets people keep improving the digital thing. This makes it good now for today's work speed and growth ways, and also changes over time to meet new user needs or new tech things.

In addition to the above factors, one should also set key success factors for the project in agreement with stakeholders. That’s the project contract. - is scope the priority: are we willing to do anything to achieve the set scope even if it costs a fortune and even if it will take for ever to launch the product or are we willing to launch features in phases? - is the cost of project the priority which means that we can achieve whatever scope is possible to deliver with limited budget. - or is the timeline most important factor which means that we can compromise on cost and scope.

User research is like a map for your digital product. Imagine trying to find your way in a new city without directions—you might take wrong turns and get frustrated. Similarly, without user research, your product might face problems, making users unhappy. Even though user research has some costs and challenges, it's like getting a reliable GPS for your journey. It might seem like spending money at first, but it saves time and resources by avoiding mistakes and ensuring your product reaches its destination with happy users.

I believe, User research helps in understanding the users' needs, preferences, and pain points. By conducting surveys, interviews, and usability tests, you can gather valuable insights about their expectations from the product, as well as any difficulties they face while using it. It is also important to analyse the competitors product offerings or market offering to meet the standard. Once product is ready as per market-fit, it can be scaled with the help of development and marketing team.