Comment organiser un présentoir de plusieurs produits sans avoir l’air encombré ?

Marchendising is a Magic which deliver phenomenal results. In my 12 years of experience i have experienced & witnessed extraordinary results with the magic of merchandising. In my prospective you can't forget the basic principles of Merchanding in any category or in any department. My words of wisdom: 1) Starting from left to right 2) Small sizes on upper shelves & big size on lower shelves 3) Merchandise from Basic / Main sku first than other sku's or flavors 4) Dedicate End Caps / Top Shelves for Promotion or Seasonal products display 5) Attract customer with Cross Category displays i.e place Butter, Margarine OR cheese in Bakery department. Cutlery in Butuchery department. 6) Dedicate more shelves or Space to High Selling Sku's.

In my 25 years of experience in the textile industry, I've found that the initial step in organizing a display of multiple products is crucial – choosing a theme that effectively ties them together. This theme should resonate with current trends to establish a strong connection with consumers. Additionally, consider factors like color schemes, complementary styles, and product placement to enhance the overall visual appeal and coherence of the display.

When organizing a display of multiple products, it's essential to create an inviting and visually appealing arrangement that doesn't appear cluttered. Here are three important points to consider: 1. Clear focal points: Establish clear focal points within the display to guide customers' attention and prevent visual overload. 2. Grouping and categorization: Group products based on their category, theme, or purpose. This helps customers easily navigate and understand the display. 3. Utilize space effectively: Make efficient use of the available space by avoiding overcrowding. simplicity and coherence are key when organizing a display of multiple products & avoid stacking items excessively.

All of the principles or strategies are equally relevant depending on the industry whether FMCG or fashion retail. However in my experience harmonization plays a key role in organizing a display, from product, props and ticketing.

A great approach is to bring the products on display close together, create a centre point with different levels but keep the collection of objects tight and uncluttered.

In my experience, correct usage of a focal point is extremely important, as this is what defines and sets the tone for your display. Colour, size etc. Keep it simple, less is more. It's also important to consider your target group when building the focal point & message. The greater the emphasis is in relation to the focal point—be it the brand, slogan, or specific message—the higher the level of engagement you're likely to experience. In this context, creativity becomes the driving force.

3. Consider subcategories: If necessary, further divide your main categories into subcategories. This will help in providing a more detailed and specific organization. For instance, under the men's wear category, you could have subcategories like shirts, pants, suits, etc. 4. Create a hierarchy: Establish a logical hierarchy for your categories and subcategories. Ensure that it makes sense to your target audience and is easy to navigate. You can use visual cues like menus, filters, or tabs to represent the hierarchy. 5. Use clear and descriptive labels: Label each category and subcategory with concise and descriptive names. Avoid using jargon or overly technical terms that might confuse your audience.

I appreciate diverse perspectives. There are poignant considerations regarding the implementation of a focal point in a vignette-style arrangement. Additionally, unobstructed sight lines play a crucial role in guiding customers toward specific areas, catering to their innate curiosity. Utilizing billboarding proves beneficial when organizing shelf space to highlight featured products. In smaller-format stores, a strategic approach involves employing personalized recommendation cards featuring associate photos and informative text to accentuate the distinctive features and benefits of specific products.

In my experience, it is thoughtful to have a window or a small area that can be highlighted at eye level to draw the attention of the consumers to the hero product in your display. Add a bit of information about the product in that area will draw attention and interaction along with spreading awareness.

It is with my experience, that seasonal trends, and theme’s play a major part in a successful display. Always have a focal point that grabs the attention, creates interest & entices the consumer to take a closer look, creating a need for them to want it.

By doing it by size and shape it makes the display look like it was purposely done. It creates it's own focal point. And as always do not forget to put prices up, no matter how hard it is to get tags done.

Size and shape is one of the best option to use when displaying several items. It illustrates to the customer that this was intentionally done to show range. It's also easier to organize the display when products are grouped together.

Maintain consistency: Apply consistent categorization throughout your entire product range. This will help users familiarize themselves with your system and easily locate what they are looking for. Provide navigation tools: Implement user-friendly navigation tools, such as search bars, filters, or sorting options, to make it easier for your audience to find products within each category. By following these steps, you will be able to showcase your products in a well-organized and structured manner, making it easier for your audience to understand and navigate through your offerings..

Como lo expresaron el punto anterior aquí es importante organizar de acuerdo a herramientas como la simetría el equilibrio la armonía la fluidez el principio piramidal las alturas las profundidades la mercancía para que no se vea algo monótono y que cada vez que el cliente esté mirando algo nuevo rompa la atención que traía sobre el producto anterior

Be careful when displaying multiple items in a display. It is best to have a theme and only have 1-3 products. If you don’t, it doesn’t encourage customers to pick up the displayed items to purchase and makes maintenance of the display difficult. Think about the price point of the items and where it is located on the store. Don’t put expensive items close to impulse areas. Ensure you tell a story, make it relevant and give a compelling call to action.

Grouping similar products together works but how do you decide on the order? In FMCG, a simple way is to put the functionality of products as a priority and allow a little room for shoppers to discover new products by placing them adjacent to the core ones.

In the textile industry, another crucial aspect is grouping products by similarity. Whether based on gender, age, seasonal wear, inner or outerwear, accessories, or other relevant criteria, organizing products with similarities ensures a logical and consumer-friendly arrangement. This approach simplifies the shopping experience, making it easier for customers to find what they're looking for and potentially discover complementary items within the same category.

Crear similitud es un buen impacto, siempre que se haga con criterio, básate en mandar un mensaje directo. La similitud más espacio liberado = resultados positivos.

Some ways to get started: 1. We can create some story around the products. 2. We can create color cohesiveness 3. Within the story and color, we can plot styles of same silhouette together.

In my experience in the clothing retail industry, one of the fundamentals of merchandising, was to group by similariity, style and colour scheme. This demostrates order and flow and because clothing is so visaully dependant, all these factors are crucial for effective mechandising and sales. With e-commerce rapidly increasing, you can say that grouping by similarity has become a necessity, and probably the most valuable principle in online retail merchandising.

Define the purpose of your display whether you're highlighting new products, showcasing a specific theme, or promoting a sale or promotion. As for breathing room, allow sufficient space between products. Negative space can enhance the overall aesthetic and make it easier for customers to focus on individual pieces.

People naturally look left first, then right as they enter a store. Shoppers typically also prefer to move right and walk counterclockwise around the space. Thus, placing high-demand products or premium promotions in the right-hand side of the store will ensure they get seen. This area is known as the power wall and it can be both an excellent promotional and brand-building Customers take a broad, sweeping look at the store, and anything placed directly in this area likely will not be noticed. Instead, retailers should leave some space to create a sense of luxury and avoid cramming items together, which can make them look cheap.

Manter os produtos na altura dos olhos é uma estrategia muito eficaz consigo um giro maior com os produtos que trabalho. Visitei uma loja e o cliente chegou apontando e pedindo informação sobre os produtos e realizou a compra . Jà tive essa experiencia em algumas lojas e deu muito certo !

Es una parte importante para lo visual. Si tenemos un mostrador abarrotado de producto aunque esté bien colocado careciendo de espacio entre ellos, normalmente causa rechazo.

When spacing out your display, make sure that you don't hide any products. Looking at your display from a distance can help you see whether certain items may appear more hidden because of the size of the shelf, surrounding products, or another detail. It is okay to put extras in a more secluded spot, but it is pertinent to allow customers to see at least one of every unique product.

Retail is detail. Many merchants forget this concept, and focus on the product only and not the details that will enhance a profitable transaction. We have a permanent showroom at High Point Market. Every market our merchandiser focuses on building a positive customer experience. Details such as the following: 1. No burned out lightbulbs. All the lighting is working properly and pointed to the product to enhance the fabrics, texture etc 2. Fresh flowers for the showroom that are based on the time of year. 3. Scented candles are lit to create a subtle but inviting aroma. 4. Everything is cleaned and cleared. No clutter, no dust, nothing out of place. 5. POS is organized and precise. 6. Open site lines to tell the whole story!

Always keep a clean,neat endcap,aisle,displays because guest always look for how clean,neat and presentable your displays look,if it's always crowded, looking messy then the shoppers will not shop from it. The goal is to keep guests coming back and wanting more!

Organising and displaying products in 'mood rooms' tailored around colour really helps to show the feelings those products can create in different settings. It can be hard for customers to visualise certain products in their own homes, so displaying them this way really helps with this. Aroma also plays a huge part in our decision making, so different scents within those displays is important.

Nothing can add more than great quality product, with a price point that is terrific and the hottest in town. Showing and displaying quality , is the move to make, then price is also a winner. Showing savings and a great buy, is an instant winner.

Additionally.... 1. Empty Space: Allow breathing room around each product and between groups to maintain a clean and visually appealing look. 2. Consistent Branding: Maintain a consistent visual identity, such as color schemes or packaging design, across products. 3. Clear Signage: Use clear and concise signage. 4. Limited Featured Items: Highlight a few key products as featured items. 5. Rotation or Refresh: Periodically rotate or refresh the display to showcase different products. 6. Lighting: Use appropriate lighting to draw attention to specific areas and products. 7. Interactive Elements: Incorporate interactive elements like touchscreens or product demonstrations to engage customers without overcrowding the physical display.

Stories are best way to create audience attention, it builds aperspective thtat their post selection strategies been given a structure.

Forget about space forget the product itself. I believe in given value. Having to think like a customer on daily basis, it's better to know your customer too. For example, a display arrangement of different marinades/sauces, the question you have to ask, Where does it's location bring the best value? 1. The frozen goods. 2. Meat section. 3. Cold cuts. 4. First isle, right at the entrance. 5. The checkout section. 6. 3rd row back isle. The question I ask, "As the customer, what would help me, what could change my perception, how can something (catch) my attention." The attention is what we want. It's either right there ( spontaneous purchases) or one that happens in few days. The answer is 3. Bringing value to the other product.

In my personal experiences, working with home decorator. I look at what decorations are in the background of pictures on social media. See how some people are decorating, help me know what the focus of decorating people are reaching out for. I have also taken a few moments to talk with customers and get their insights on their opinions on decorating. With all of that information, I'm able to make a full display of either: 1. All items that are what I'm seeing. Or 2. I take a few items of what I'm seeing and add some flare to corresponding colors or designs.

Une chose que j'ai trouvé utile et que moi personnellement je l'utilise dans ma stratégie de travail, c'est laisser de l'espace entre les produits par exemple dans une table ou on doit mettre que 7 références je peux mettre 10 ou 12 en faisant un petit pliage en respectant le thème présenté au niveau couleur et texture et en ajoutant des accessoires pour mettre en valeur les produits exposés.