Comment pouvez-vous démarrer votre propre entreprise de conseil en leadership ?

It’s essential that you identify your own leadership style first. Then determine a methodology you’ve mastered over the years. Ask yourself “why do people come to me all the time” that right there is your differentiator. Develop a method that is genuine and unique to you! Research where you can find your ideal customer and develops a plan to secure them. Test it with a small handful of people. Give stuff out for free at the beginning to build awareness. Determine which method you’ll deliver the 1:1 coaching or corporate coaching. Develop an assessment to track where the individuals start and where they end with your support.

Embarking on the thrilling venture of launching your own leadership consulting business requires the strategic finesse of navigating two key compass points: 1. Decoding the intricate needs of your clients, and 2. Sculpting your niche of expertise. You are not just offering services; you are crafting an experience. Imagine defining your niche as if you're tailoring a bespoke suit—each stitch is a thoughtful consideration of your target clients' challenges. Now, imagine your service spectrum as a menu of tantalizing options, from dynamic workshops that spark excitement to transformative coaching that ignites change. This isn't just a business; it's your canvas for creating a masterpiece in the world of leadership development. :)

Here are three tips that are essential for every new consultant: Embrace the Learning Curve: Leadership consulting is as much about your growth as it is about those you advise. Learn from each client and situation. Remember, every challenge is an opportunity to refine your skills and deepen your expertise. Build Trust Through Transparency: Be transparent in your communications and set realistic expectations. Trust is the bedrock of effective leadership, and it starts with you. Listen More Than You Speak: Active listening is critical to understanding and solving complex leadership challenges. The more you listen, the more you'll understand, and the better your advice will be.

Define Your Niche: Leverage your expertise to target specific client groups like start-ups or luxury brands. Craft a Plan: Develop a business and marketing strategy, use your network to generate leads. Meet Legal Requirements: Register your business, obtain licenses, and ensure compliance. Showcase Your Work: Build a portfolio and gather testimonials for credibility. Network and Pitch: Attend events, connect online, and nurture relationships. Starting your business is an exciting journey. If you have questions or need help, don't hesitate to reach out.

Regardless of your background, breadth of experience, and worlds of wisdom, the primary thing you need to do is get laser-focused on what the one thing is that sets you apart from everyone else. What is the one thing that you are willing to enter the 'thunderdome' about and feel confident about coming out as the victor? Be that specialist and let it drive your consulting practice and value proposition. Remember, a specialist can perform a generalist's job, but not vice versa.

Any leadership consulting business requires more than anything personal branding. If your personal branding is strong, memorable and credible that would help your business brand capitalise on your personal branding. At the end of the day, people want to make business with people. For me it was very important not only creating a unique proposition, but also to protecting my brand. Investing in your business requires a consistent & safe brand. So getting the business brand trade marked was essential for me.

It is critical to have a strong Leadership Brand yourself, to start to build a business around leadership consulting and development. Leadership brand is a clear and specific definition of our unique value proposition. It should capture what differentiates us from others, as well as clarity of what we as a brand, stand for. When we are able to consistently bring forth our brand in every interaction, everywhere, we start to build a reputation. Leveraging platforms such as podcasts, newsletters, etc help showcase thought leadership and reinforce our brand.

A strong brand & portfolio is SO SO important when it comes to a business consultancy. Aesthetics? Way beyond that. It's building trust. It's showcasing your expertise. Your brand and portfolio are the first steps to shaping a lasting impression in the competitive consulting field.

Para desarrollar el liderazgo existen servicios como coaching, formación o mentoring. En tu portafolio es importante que clarifiques los servicios. Se suele confundir el coaching con mentoring o consultoría. Una vez un cliente me pidió acompañarlo en un proceso de coaching y resultó que necesitaba crear una estrategia de negocio. Le aclaré la diferencia entre los servicios porque yo iba a fungir como consultor y no como coach. En otra ocasión una clienta me pidió entrenarla para dar charlas en público, le aclaré que yo iba a fungir como entrenador y no como coach. Según mi experiencia clarificar los servicios da credibilidad, construye confianza con el cliente y facilita los siguientes pasos como estrategias de precio y publicidad.

Be your branding clean and your value proposition clear. Use emotive themes to communicate trustworthiness. Showcase testimonials as stamps of approval. Encourage word of mouth marketing.

Now, let's talk about getting the word out for your leadership consulting hustle. Spread the news about what you offer—shoot emails, blog, start a podcast, or host webinars. Use the power of social media to keep the conversation going. But here's the real deal: get out there and mingle. Hit up industry events, rub elbows with business bigwigs, and join groups where your potential clients hang. And remember, it's not just who you know, but who knows you. So, ask for shout-outs and dish out solid advice and content that helps people. It's all about making them feel like they've got a true ally in you.

💡Use various channels to promote your services & highlight your unique value proposition. 💡Attend events & seek referrals to connect with potential clients, partners, and influencers! 💡Build trust by offering valuable authentic content, feedback, and solutions to your target audience. 💡Attract & retain clients through effective marketing and networking efforts.

Apart from posting and sharing your expertise on LinkedIN you can do the following: - Weekly free webinars where you describe your services and take any questions. Use them to fine-tune your products and services. - Speaking engagement at appropriate forums - Writing articles for Forbes, FT, and other reputable newspapers and magazines. They will welcome free practical and interesting articles on Leadership - participate in podcasts - advertise yourself through LinkedIn and Meta adds - ask clients to write posts for you.

Lead generation is always tricky for small businesses. Don’t be shy to invest a little in rhetorical right marketing. Figure out who your target audience is and which platform to find them on, then give it horns.

To market your business and network effectively, consider the following strategies: 1. Define Your Target 2. Create Online Presence 3.Content Marketing 4. Organize networking events 5. Email and other social media Marketing 6. Collaboration 7. Provide excellent support 8. Referral Programs

Pricing proposals can be tricky. You can price by project or hourly. I have found that clients like having a choice in your proposal. You can consider offering three options. A do it yourself option, do it with you option and a do it for you option.

Setting prices for your leadership consulting is tricky but crucial. Think about what you need to earn and the value you bring. Peek at what others charge, but don't sell yourself short. You're not just a cost; you're their investment for better leadership. When you chat with clients, lay it all out—what they'll get and how it'll work. If they balk at the price, show them the real deal they're getting. And hey, be cool with giving a little—bundle services or offer a payment plan. Make it feel like a score for them and you. It's all about balance.

I have seen people undervalue themselves because they are worried that the client will get sticker shock. Always rember that cheap is not always better and you may be missing out on work because you are so cheap. On the other hand I have seen people under charge because the price at the bottom of the invoice is what they want to make but they forget about taxes and expenses. Start with what you want to take home and add tax.

From experience it can be useful to offer tiered packages. Most often these packages will be based on time or $/hour. For each higher package, offer something that is unique and will provide value to the client. Value is critical.

Use tiers, for example: - bespoke expensive product - 121 coaching. - group training at 60% of the above cost - digital course for an amount up to EUR 150 - digital book at EUR 25 - Leadership community - monthly membership of EUR 25

Delivering your consulting services means rolling up your sleeves and diving into the nitty-gritty. Before you walk into a session, do your homework so you can offer tailored advice that hits home. Communication is key—talk clearly and listen to what your clients are saying. After the work's done, check back in. How did things pan out? Are they happy with the progress? Get their thoughts, and if they're singing your praises, ask to quote them. Keep the door open for any future help they might need. You want to be that person who not only meets but beats their expectations, leaving a trail of success stories behind.

Remember that effective communication, responsiveness, and a client-centered approach are key to successful service delivery and maintaining positive relationships with your clients. Building trust and demonstrating the value of your services will lead to satisfied clients and potential future engagements. Service Delivery 1. Initial meeting 2. Assessments 3. Customized Solutions 4. Execution 5. Progress Updates 6. Feedback Mechanisms 7. Regular meetings 8. Follow up

Smart professionals know that they must deliver a quality service or product, develop a winning business model and attract real customers. This requires courage, commitment and determination to succeed. If motivation isn't strong enough, it's easy for people to fall down and turn their lack of ownership into excuses, blame and complaints. Accept full responsibility and make it happen. These are the professionals who manage, despite the difficulties, to come up with new approaches to delight their customers, achieve innovative goals and develop new services or products for markets they never imagined. From my point of view, follow up should be the guiding principle for those who seek success and for those who wish to stand out above the rest

Follow up is 🔑 after providing high quality services. Following up with your clients help you measure and report your impact, obtain feedback & testimonials, and offer ongoing support and resources. This definitely increases: ↗️ Client satisfaction ↗️ Value demonstration ↗️ Reputation ↗️ Positive impact

Here's the thing about delivering killer service: it's all about treating people right. But here’s the twist—everyone forgets about the onboarding process. It's the wild ride from the 'getting to know you' calls to the 'Holy crap! My invoices look like a drunk clown made them!' moments. Brand strategy? Sure, it's cool, but it's the stuff in between that'll bite you in the ass. It’s death by a thousand tiny, annoying screw-ups. So, for the love of Pete, test your entire service design. I'm talking every inch, from the shiny front end to the messy back-office stuff. Get it right, and you’re golden.

The most important skill to develop for any business is sales skills. If you are not a salesman, you must hire someone who can do it for you! The second most important is the ability to market yourself. You have to be your own best advocate and salesperson!

In my experience, you need to first examine yourself. Are you a true leader? How well do you follow your own definition of leadership? Can you define what contribution you offer that will help others step into their leadership? The next step would be to define who you want to serve. Executives may need a different type of program than middle management. Which industry do you have experience with? What problems do you anticipate they may face? Once you have those questions answered, develop content that speaks to the challenges and needs of your target audience. Share stories of how others have achieved success through your guidance. Before you start promoting your services, I suggest spending a lot of time pondering these questions.

Get the Necessary Qualifications. This might include relevant degrees, professional certifications, or years of experience in a leadership role.

Alright, let's cut through the crap. Growing your business and beefing up your skills are two different beasts. Don't mix them up. Here's the deal: growing your business? That's about hunting down new clients, building a squad of brainy misfits, and diving into uncharted markets. But here's the kicker: your skills need to be on a never-ending growth spurt. Every. Damn. Day. Business growth is a marathon, not a sprint. It's not an everyday hustle. Instead, focus on buffing up your brain - your mental floss. That’s where the magic happens. With a brain firing on all cylinders, popping out fresh ideas, business growth will follow. Trust me, it’s all about keeping that big brain of yours cooking.

From time to time remember to give back. Do some pro bon work with small companies that cannot pay but need it the most. Help young entrepreneurs and go work with students. Make sure you help the next generation hit the ground running

Legal and financial aspects: Consult with a legal professional to establish your business structure, such as an LLC or sole proprietorship, and to ensure compliance with local regulations. Set up a business bank account and consider hiring an accountant to manage your finances. Client confidentiality: Establish clear policies regarding client confidentiality and data security to build trust with your clients. Insurance: Consider liability insurance to protect your business in case of legal disputes or claims. Scaling and delegation: As your business grows, be prepared to delegate tasks and responsibilities to maintain efficiency and focus on your core consulting work.

Let me add that listening and listening good to your clients will propel the business growth There will be times when to redesign, go through iteration in the programs and products until you get good feedback from clients. Great client service is what will increase your client base and even repeat customers,clients will not remember the good things you have done but how you make them feel research says! Remember one negative experience will cost you more than the many pleasant ones ✨️

Starting your own Leadership Consulting Business is a tall order for anybody. The most difficult thing to change in any organisation is it’s culture. It have developed over decades and convincing an organization to accept your recommendations and change decades of habit is almost un achievable. It probably makes sense to focus on a small niche in this area rather than going big bang.

Para iniciar um negócio de consultoria de liderança, é crucial primeiro desenvolver expertise nessas áreas, seja através de formação acadêmica, experiência profissional ou ambos. Em seguida, defina seu nicho de mercado e proposta de valor única. Construa uma marca sólida e uma rede de contatos relevantes. Ofereça serviços personalizados e adaptados às necessidades específicas dos clientes. Invista em marketing digital e networking para aumentar a visibilidade e atrair clientes em potencial. Por fim, mantenha-se atualizado com as tendências e melhores práticas do setor para fornecer o melhor serviço possível.