Comment pouvez-vous utiliser le marketing de contenu pour devenir un leader d’opinion dans l’immobilier ?

By consistently publishing value-driven industry insights. Build local authority through research, trends and commentary professional contacts actively seek out. Over time, viewer trust and thought leadership is earned through content that guides, educates and empowers people in their needs.

The first step is to define your market. Focus on your defined market and be relevant to it for example entry level homes where your clients cannot afford luxury houses. Once you have done the entry level homes and you have a percentage then you can upgrade to middle class and combined both levels.

Well, the key is to provide information so that the reader can broaden their perspective of the asset class. It's fine to blow your own horn at times but increasing the audience's knowledge and view of the "Macro" factors affecting real estate. It's not as cut and dry as many believe. Have an ongoing discussion by providing valuable insights that matter.

This is exactly what we are doing here. Creating a reputation for being knowledgeable in certain real estate sub sectors is the only way to get ahead in the business. Real estate is diverse. A jack of all trades ends up last. Specialisation allows a professional to be an authority in a small niche market and also offer customers good value.

- Know your target farming market: Community, Homes, Market Values, Clientele - What quality content do you want your vision to reflect? Luxury Market? Commercial? Residential? Etc. - Research what your viewers are asking and answer their questions! Viewers wants to see videos that can help them!

Discuss relevant issues that the viewer or listener may not have had time to consume. Keep it brief with the door open to additional interaction.

You need an active network where conversation and potential collaboration can grow. Start a conversation within your Social Networks. You don't even have to be the choir here, the opposite in fact. Just stimulate a thought and let the waters ripple. Engage with any comments and be gracious. To think you need stimulus, Think.

I think with Content and education on the trend being a closer, making sure that people know you for getting deals done. Networking is very important for new customers and for keeping existing ones customer service is Key .

Continued education leads to more knowledge and sharing that information will enhance your brand. Many colleges and universities offer low or no-cost courses that upon successful completion you receive a certificate. Save the course material to share as exhibits when you share a post. You can start here: EdX.org

Content creation that yields high engagement shows that your message resonates with your audience, provides value, and demonstrates your ability to translate complex concepts into easily digestible information for the everyday consumer.

There are a lot of inexpensive AI video tools that can make video creations with AI actors. Look here to start: Synthesia.com