Comment mesurez-vous et améliorez-vous votre performance et votre impact numériques à l’aide de mesures et de commentaires intelligents?

Measuring and improving digital performance requires a focus on actionable metrics that align with business objectives. By leveraging smart metrics, organizations can gain valuable insights into website traffic, user behavior, and conversion rates. Incorporating feedback loops, such as surveys and analytics tools, enables continuous improvement and optimization of digital initiatives.

Define your goals. Define KPIs like customer satisfaction, NPS, Time to market, ROI etc. Collect, cleanse and analyze data Establish reporting mechanisms Establish benchmarks based on past performance or industry standards to gauge progress over time. Compare pre and post-transformation data Identify areas of success Identify areas for improvement Share insights and make adjustments as necessary Digital landscapes evolve rapidly, so it's essential to remain agile and adaptable

The key is to establish a balanced scorecard of metrics that encompasses both quantitative and qualitative aspects. For instance, alongside traditional metrics like ROI and conversion rates, consider customer experience indicators such as Net Promoter Score (NPS) or user engagement levels. Also, leverage data analytics to uncover deeper insights, like customer journey analytics to understand digital interaction touchpoints. This holistic approach ensures that digital performance is measured not only in financial terms but also in terms of customer satisfaction and innovation impact, providing a comprehensive view of digital success.

Defining goals and objectives for Digital is a crucial aspect. If you are aware of -What you are doing -Why you are doing -How you are doing Setting metrics can be more easy.

Selecting the right metrics and indicators is crucial, but equally important is ensuring they are dynamically aligned with evolving business objectives and market conditions. Using advanced analytics and AI can provide real-time insights, enabling quicker adjustments to digital strategies. For example, predictive analytics can anticipate customer behavior, improving metrics like conversion rates. Also, integrating qualitative indicators like customer sentiment analysis from social media and reviews offers a more nuanced understanding of customer satisfaction beyond traditional NPS scores.

Choosing right metrics is like preparing your art studio with the right tools and equipment to create your masterpiece. Firstly, define your objectives for your digital content. Next, choose performance indicators that align with your goals, such as engagement rates, or website traffic. Then, use tools like social media analytics, or email marketing platforms to track and measure these metrics. 🙌

It is always prudent to leverage web analytics tools (e.g., Google Analytics, Mixpanel) to track user behavior, engagement, and conversion metrics. Setting up event tracking and funnels to monitor user journeys and identifying drop-off points are important. Focus on integrating analytics with your marketing and sales platforms for a holistic view of the customer lifecycle. To validate performance, conduct user interviews, surveys, and usability testing to understand pain points, preferences, and satisfaction levels.

Mostly captured in the above goals and each company need to define the specific metrics that can be captured and would directly be a lead indicator of meeting the goals. There are several metrics and what is key is that they should be meaningful for the company for that goal (e.g. ARR for revenue goals) and should be lead indicators and not lag .

Die Auswahl der richtigen Metriken und Indikatoren ist entscheidend für die Messung und Verbesserung der digitalen Leistung und Wirkung. Beginnen Sie mit klaren Zielen und identifizieren Sie Schlüsselbereiche, die gemessen werden müssen. Wählen Sie Metriken, die diese Ziele präzise abbilden und aussagekräftige Einblicke liefern. Berücksichtigen Sie Benutzerfeedback, um die Benutzererfahrung besser zu verstehen. Intelligente Metriken sollten sowohl quantitative als auch qualitative Aspekte umfassen. Regelmäßige Evaluierung und Anpassung der Metriken stellen sicher, dass sie relevant bleiben und kontinuierlich zur Optimierung der digitalen Leistung beitragen.

Explained above. Main issue is the metrics from the data collected and analyzed should be aspirational and relevant. If more than three then perhaps the company is unsure how their goals align with metrics to reflect business purpose and mission.

La periodicidad es indispensable para tener el "termómetro" de como voy, dependiendo de lo que estoy midiendo. Desde mi indice de madurez digital, hasta, journey maps, y avance de las iniciativas deben estar conectadas con los OKR´s.

Effective digital performance measurement hinges on regular and comprehensive data collection and analysis. Utilize tools like web analytics, CRM, social media analytics, and surveys to gather diverse insights. Process this data through dashboards and visualizations for clear, actionable insights. Consistent analysis is key, allowing for real-time adjustments and alignment with digital objectives. Benchmarking against industry standards and best practices is crucial for identifying strengths and areas for improvement. This approach ensures your digital strategy remains dynamic and goal-aligned.

Das Sammeln und Analysieren von Daten sowie das Einholen von Feedback sind kritische Schritte, um die digitale Leistung und Wirkung effektiv zu messen und zu verbessern. Durch systematisches Datenmanagement werden aussagekräftige Metriken generiert, welche die Leistung objektiv abbilden. Nutzerfeedback liefert wertvolle qualitative Einblicke. Der Einsatz intelligenter Analysen ermöglicht es, Trends und Muster zu identifizieren. Die daraus gewonnenen Erkenntnisse dienen als Grundlage für gezielte Optimierungsmaßnahmen. Diese kombinierte Herangehensweise gewährleistet eine umfassende Beurteilung der digitalen Leistung und schafft die Grundlage für kontinuierliche Verbesserungen.

Collecting and analyzing data goes beyond dashboards; it's about crafting a narrative. Organizations must contextualize data, integrating qualitative feedback and information to provide a holistic understanding. This narrative-driven approach fosters a culture of continuous improvement, transforming digital performance measurement from a static process to a dynamic, responsive journey.

When you're ready to implement and test digital changes, begin by defining clear, specific metrics that truly reflect your goals. I recommend using A/B testing to directly compare new strategies against current ones, ensuring you're working in a controlled setting. Make the most of digital tools that offer real-time analytics to keep a close eye on these experiments. Regularly checking in on this data helps spot any shifts or improvements quickly. Based on what you learn, tweak your approach bit by bit. And don’t forget to bring in insights from different team members too; it can really enhance the effectiveness of your solutions.

There are a lot of tactical ways to improve and test changes and improve them, this is one area where most digital plans go wrong. If the earlier mentioned alignments happen well, then this process should be simpler and all in . Else becomes a management consulting play with flavor of the quarter driving changes all the time while no real progress being made.

Das Implementieren und Testen von Änderungen und Verbesserungen sind essenzielle Schritte im Prozess der Messung und Optimierung der digitalen Leistung und Wirkung. Basierend auf Metriken und Feedback werden gezielte Veränderungen vorgenommen. Dabei ist es wichtig, einen strukturierten Testprozess zu etablieren, um die Auswirkungen der Implementierungen zu validieren. Die iterative Anpassung ermöglicht eine kontinuierliche Optimierung und Ausrichtung auf die gesetzten Ziele. Durch diesen zyklischen Ansatz wird gewährleistet, dass die digitalen Strategien effektiv auf die ermittelten Metriken reagieren und die gewünschte Wirkung erzielen.

Medir es el primer paso. Tener la data para crear indicadores de impacto nos permite siempre mejorar y evolucionar. Ahora bien pensando desde los estratégico hasta lo táctico, diferenciar y tener medidas de éxito distintas es indispensable para movilizar los equipos. "Lo que no podemos medir no lo podemos mejorar"

You may say that next step after collecting and analysing data and feedback, you might want to look into specific areas like ratings, gamifications, follower growth trends, and audience demographics. Noticing lackings on certain types of posts or a decline in follower growth, those could be areas to focus on. ✅️

Ningún plan esta escrito en piedra y es este realmente el papel de un líder de transformación digital, estar en constante contacto con las intenciones y vision de negocio para desde la transformación alinearse en esa compañia del hoy y la soñada.

Das Überprüfen und Verfeinern der digitalen Strategie und des Plans ist ein entscheidender Schritt, um die digitale Leistung und Wirkung kontinuierlich zu verbessern. Mithilfe intelligenter Metriken und umfassendem Feedback werden die bisherigen Ergebnisse analysiert. Es ist wichtig, die strategischen Ziele regelmäßig zu überprüfen und anhand der gesammelten Daten Anpassungen vorzunehmen. Die Erkenntnisse aus Metriken und Feedback dienen als Grundlage für die Feinabstimmung der Strategie, um sicherzustellen, dass sie den sich ändernden Anforderungen und Zielen entspricht. Dieser zyklische Prozess gewährleistet eine nachhaltige und effektive Optimierung der digitalen Leistung.

While broadly true, it is critical to understand that without using digital capabilities as explained above meeting any growth ambitions or profitability ambitions will become lesser and lesser with each passing year. So all reviews need to focus on how to use more digital and what is not being done digitally rather than asking whether digital is working for us.

The review and refinement of your digital strategy should go beyond routine evaluation, embracing strategic iteration driven by diligent measurements and results analysis. Embrace a culture that views failures as stepping stones to refinement. Integrate real-time data into strategy reviews, ensuring adaptability to the dynamic digital landscape. Align your strategy not only with immediate business goals but with evolving stakeholder expectations, cultural shifts, ethical considerations, and sustainability imperatives. This recalibration process transforms your digital strategy into an adaptive blueprint, moving your organization toward continuous relevance and impact.

Yes! It is the crux without which all the efforts are waste. Based on the insights gathered from ratings, feedbacks is key to continuous improvement. Uou have to take a close look at all your metrics, goals, content types, posting frequency, and engagement tactics. By making them in sync with your strategies and plan, you can better align them with what your audience responds to and ensure you're on track to achieve your objectives. 🙌

To measure and improve digital performance and impact using smart metrics and feedback, start by defining clear objectives aligned with business goals. Choose SMART metrics (Specific, Measurable, Achievable, Relevant, Time-bound) to track key performance indicators (KPIs) like conversion rates, user engagement, and customer satisfaction. Use data analytics tools to gather real-time insights and monitor trends. Collect feedback from users through surveys, reviews, and direct interactions to identify areas for improvement. Regularly review and analyze the data to spot patterns, and iterate your strategies based on insights. Benchmarking against industry standards can also guide improvements.

This is a perspective that comes from macro economics and based on the conversation had at World Economic Forum in 2017. In 2017 , the world economy (measured in GDP) was around $ 95 T out of which most was based on natural resources being used and consumed. As the human population grows from the then 7 B people to expected 9 B in the next 10 years, and with more prosperity across all humans, the global economy must be around $ 200T. If we are to do this with mainly natural resources, we would have put the planet at a huge risk. hence the additional $ 100 T of the global GDP must come increasingly from using, selling and consuming digital products and services ( digital resources). So digital is not a choice.

To define the objectives and measures for our digital transformation, we need to identify and actively engage "Stakeholders". The potential stakeholders in accompany could be department heads, IT leaders, and employees. This not only helps to gather insights, concerns, and expectations regarding digital transformation but also creates commitment for stakeholders to support the digital transformation plans. From my experience, top managers and digital readers often forget (or perhaps ignore/skip) this critical step.

Knowing how "Output" and "Outcome/Impact" are measured is important. You want to be brief, succinct, and precise in your report-out's. If you’re focused on “Output” you’ve got metrics like: ✅ Budget ✅ Cost ✅ Time ✅ Scope ✅ Resource Utilization. 💡 These are QUANTITATIVE metrics, they’re leading indicators 🐇 👀 If you’re focused on “Outcome/Impact” then you’re looking at things like: ✅ Return on Investment ✅ Market Share/Growth ✅ Brand Loyalty/Awareness ✅ Customer Satisfaction ✅ Lifetime Value ✅ NPS. 💡 These are QUALITATIVE metrics, they’re lagging indicators 🐢 👀 Be intentional about building a comprehensive review of 🐇 the immediate performance factors (leading indicators) 🐢 the long-term impact factors (lagging indicators).

Here are 5 dimensions to baseline and continuously measure digital maturity. 1. Digital Enablement: The extent to which your organization's products, processes, and workflows are digitally enabled or automated. 2. User Adoption: the percentage of target users, including both employees and customers that are actively using your digital solutions. 3. Quality and Satisfaction: Net promoter scores (NPS) and customer satisfaction scores help to validate the quality of digital product and experience. 4. Digital Resilience: Metrics around uptime, security, and availability. 5. Organizational Agility, Efficiency and Risk Management: Speed of execution and ability to detect and mitigate risks systematically.