Que faites-vous si votre patron étouffe vos opérations marketing ?

Professional maturity helps us understand that "stomping our feet" is not a solution. The only and best possible way forward is, and always will be, dialogue. A good manager is, as a consequence, a good communicator/transmitter. This means that if there is noise, something needs to be communicated with maximum clarity. So, in this case, my advice is: communicate. Start a dialogue with your superior. Be clear, solid, and objective. Present the problem and your suggested solution to solve it. Always be kind. Life finds its ways to reciprocate. And the best people don't usually let themselves be contaminated by the environment. At least, that's what I believe.

Aqui vou transmitir alguns pontos que acho de extrema importância e que podem auxiliar nos processos que auxiliam em como se tornar um vendedor de sucesso, ou até a se manter como um top performer. Não existe uma fórmula mágica para ser um vendedor de sucesso Aguente NÃO. ou seja, no momento não.... Seja carismático e transmita energia. Encontre seu estilo de venda e sempre o aprimore FUP + FUP + FUP Fale frequentemente sobre como você faz para se tornar um vendedor de sucesso Seja curioso ao extremo. Pergunte porque!!!! Encontre o equilíbrio entre trabalho, lazer e descanso Saiba resolver qualquer tipo de problema Ouça o lead com atenção. esse é o maior sucesso. Dica Ouro: Tenha claro seu objetivo principal

To address a boss suffocating marketing operations, document issues, communicate effectively with the boss, present a case outlining the impact, seek feedback from team members, escalate if needed, and consider other job options if the situation doesn't improve. Take proactive and professional steps to ensure the team can achieve marketing objectives.

Im Rahmen meiner beruflichen Tätigkeit würde ich vorschlagen, sie suchen sich einen neuen Job! - es wird meistens nicht besser, weil es immer um die Menschen geht die miteinander können oder nicht und weniger um fachliche Themen. Gerade Marketingfragen sind grundsätzliche Sichtweisen und Vorstellungen, wenn diese nicht mit gewissen Grundwerten des Verantwortlichen übereinstimmen, wird es schwierig.

I will not quickly react back in any way that might give wrong impression about me until i check the added tasks he wanted me to do and try to organize it and see if i can handle it or any part of it or not based on my duty and responsibility and important things that i might be doing. I will try to understand why he did it. I will get back to him if i couldn't find a clear and satisfactory answer and explain tell him what i am doing and what i can do and give explanation to show him that i did check and tried to make a plan and what i need in return to do it and see if he will support it or not. This is very short reply.. all this depends on the type of work connected with available facilities to enable me do it defectively or not.

It’s important to have a conversation or rather a crucial one to understand the rout cause of such a behaviour and mutually find a solution to overcome.

First we should try to stay calm and maintain professionalism rather than getting emotional and will try to initiate a open and honest conversation about the hinderances occurring in effectiveness of marketing operations and the highlight the impact on which and how it is affecting the goals and targets with the supporting data and metrics to showcase the problem and impact it is actually making and finally will try to convince the boss about the concern and will try to project a plan to overcome it

See it through their eyes Your boss probably oversees multiple areas in your organisation. Marketing is only one part of a much bigger picture, so any changes or time spent learning about new marketing tactics might seem overwhelming to a manager who already has a lot on their plate. You need to see things through their eyes and understand how they will perceive value. Your boss might be focusing largely on numbers like ROI, profit margin, or even market share, so you need to frame your arguments for support on boosting those numbers. You might be focused on various metrics, but these might not obviously align with your manager’s daily goals or even pain points. In short, you need to speak their language.

Schedule a one-on-one meeting with your boss to discuss your concerns openly and constructively. Express your observations and feelings regarding the current situation, highlighting how their actions may be inhibiting the effectiveness of the marketing operations.

The marketing operation’s function is important and critical to delivering digital transformation. Without marketing operations, it would be tough for marketing teams to complete essential activities effectively because they enable other marketing departments to bring cohesion to campaigns and processes. An essential function of how well a marketing ops team works is proper management.

Strong marketing operations rely on clear boundaries. Talk to your boss about decision areas where you need autonomy (leveraging your expertise) and where their input shines (strategic direction). Open communication fosters trust and empowers you to execute plans effectively. Agreeing on boundaries minimizes conflict and ensures everyone feels valued.

Offer specific examples or instances where you feel your boss's actions or decisions have hindered the progress or success of the marketing operations. Use data and evidence to support your points and illustrate the impact of their behavior on the team's performance.

En mi caso, uno de los puntos más relevantes en la comprensión del alcance de tu Jefe y tu como experto, es darle argumentos de peso con casos de éxito que se convertirían en puntos de mayor impacto desde tu gestión, solo si una persona capacitada y entrenada (como tú!) lo pueda lograr para beneficio de la empresa. You: "Jefe, deseas tener los mejores resultados? Boss: "¡Por supuesto!" You: "Permítame hacer lo que mejor hago! Nuestra estrategia superará las expectativas de la corporación... manos a la obra!"

If the situation persists or escalates despite your efforts to address it directly with your boss, consider seeking support from HR, a trusted mentor, or a higher-level manager within the organization. They may be able to provide guidance, mediation, or intervention to resolve the issues effectively.

Partimos de la necesidad de trabajar en conjunto con nuestro equipo! Un tip relevante es identificar las fortalezas de quienes consideras que te podrían apoyar en la realización de tu proyecto, y busca el mayor VALOR que te pueda aportar para que cumplas con tus actividades y sea todo un éxito. En el caso de que tu jefe se convierta en un obstáculo para avanzar más rápido, invítalo a ser parte fundamental del proyecto para que brillen como Equipo.

Assess your options and consider whether the suffocating dynamics with your boss are sustainable in the long term. Reflect on your career goals, values, and well-being, and determine if staying in your current role or organization is the best path forward for your professional growth and fulfillment.

Si piensas que tus conocimientos, habilidades y destrezas deben estar a otro nivel, haz propuestas innovadoras en beneficio propio y del equipo. Me funciona poner en evidencia, el retorno de la inversión que se tendría que hacer para incluir en nuestras agendas, espacios de trabajo ganadores con el acompañamiento de expertos en los temas que necesitamos reforzar.

Get some ‘quick wins’ on the board There are many things you can do on a small initial budget and experiment with to get quick evidence for success, to argue for a bigger marketing budget. For example, using organic social media content can be very cost-effective. Often when you mention social media to non-marketers they just think of expensive video content and paid advertising campaigns. But well-crafted organic social content can be really effective and powerful. By curating and creating fantastic content using existing company assets and resources, you can get great results.

Back it up with data  Marketing metrics are the most important thing in your arsenal when selling your ideas to your senior management. Metrics provide the evidence that your marketing activities really work. There are a multitude of metrics for measuring the effectiveness of your well thought out marketing campaign or marketing activities. The trick is knowing which marketing metrics matter the most. Some marketing metrics are more important than others, but none of them should be cast aside altogether. It’s how you use them together that makes all the difference. Being able to pick the right metrics to measure the effectiveness of your marketing can be the difference between gaining true clarity and heading in the wrong direction.