Que faites-vous si votre organisation RSE a besoin d’améliorer son impact ?

Pour renforcer l’impact de votre organisation de RSE, commencez par évaluer vos initiatives actuelles et leur alignement avec vos valeurs d’entreprise. Augmentez la transparence en partageant ouvertement vos actions et résultats. Assurez-vous que vos efforts bénéficient équitablement à toutes les parties prenantes et renforcez votre engagement auprès des communautés locales. Soyez prêt à prendre des risques calculés pour un impact plus grand et trouvez de nouvelles façons de mesurer le succès. Encouragez l’innovation dans vos approches et soyez réactif aux besoins changeants pour améliorer continuellement votre impact social.

In my opinion, after conducting proper assessment and precise positioning, we should address two questions. The first question is: In the best-case scenario, to what extent can our company adhere to CSR principles? And the second question is: How can we be slightly more responsible at the present time and what improvements are currently feasible? Providing answers to these two questions offers a clear vision for moving towards the future of the company.

To enhance the impact of your CSR organization, first conduct a thorough assessment to identify areas for improvement. Develop a clear strategy with specific goals and activities. Build partnerships with other organizations, invest in capacity building for staff, and engage with stakeholders for feedback. Regularly monitor and evaluate impact to track progress and make informed decisions.

Will conduct a materiality survey and then based on findings will plan respective programs with stakeholders from the community ...!

To assess CSR impact: Define clear objectives. Identify key metrics (KPIs). Gather quantitative and qualitative data. Analyze data against objectives. Seek stakeholder feedback. Evaluate ROI. Consider long-term impact. Benchmark against industry standards. Communicate results transparently. Iterate and improve strategies based on findings.

It is important to emphasize that a CSR strategy should be linked and addressing material issues of the busainess. It means that is totally necessary to understand the company strategy and impacts. You should avoid a common pitfal addressing relevant issues but that are not connected to your company strategy. In these cases, impacts can be delivered but will not last.

Es fundamental identificar a los grupos de interés de la Organización, a todos, no vale olvidarse de alguno, que siempre ocurre también esto. Una vez identificados, hay que consultarlos y recoger que esperan de nosotros, en qué podemos aportar valor... y recoger todas sus propuestas por descabelladas que parezcan, ya se priorizaran y evaluaran cuando corresponda. Por supuesto, hay que traducir y transformar todo en objetivos con indicadores y dar información del grado de avance de los mismos a esos grupos de interés, mantenerlos informados para que sigan sumando y aportando. Y crear incluso una mesa de trabajo o grupos de benchmarking con ellos y otras organizaciones que nos aporten posibilidades de mejora continua real.

Engaging stakeholders is crucial for amplifying the impact of your Corporate Social Responsibility (CSR) endeavors. These stakeholders encompass various groups and individuals influenced by your organization's actions, including employees, customers, suppliers, and the local community. Seek their input regarding what is effective and what needs improvement. Their insights offer valuable perspectives on how your CSR initiatives are perceived and highlight the issues that hold significance for them. By maintaining this feedback loop, you can uncover fresh opportunities for impactful initiatives and cultivate stronger relationships with those who matter most.

To engage stakeholders effectively: Identify them. Understand their needs. Communicate openly. Collaborate in decision-making. Customize approaches. Be transparent. Establish feedback channels. Form partnerships. Empower stakeholders. Evaluate and adapt strategies continuously.

It is the beauty of CSR that ,it has the potential to create positive and visible change towards the betterment of society at large , but if the organisation intends to create sustained impacts of their CSR initiatives, then it is much needed that all the relevant stakeholders, should be brought together and they must be engaged in planning of these initiatives well advance ,so that they can take the ownership of CSR, They should be given the appropriate roles where there are possibilities, to attain all the possible success

In every country there are certain advantages and perks offered for the corporate organisations, which are going to pay back to the Society, but it is much needed to have clearly defined goals of each and every CSR model, in fact these goals will indicate the ultimate targets of the CSR interventions of a corporate organisation

**Refining Goals** After assimilating valuable insights, the next step is to **refine your goals**. Ensure that they adhere to the **SMART** criteria: **Specific, Measurable, Achievable, Relevant, and Time-bound**. This clarity will enable you to channel your efforts and resources toward what genuinely matters and is attainable. Your refined goals should **push your organization beyond its comfort zone**, all while maintaining alignment with your overarching mission and capabilities. 🚀🌟

Voici pourquoi et comment le faire ? Clarté et Focalisation : Des objectifs bien définis vous aident à concentrer vos efforts et vos ressources sur ce qui est réellement important et réalisable. Alignement avec la Mission : Vos objectifs affinés doivent dépasser votre zone de confort, tout en restant alignés avec la mission globale de votre entreprise et ses capacités. Comment ? S: Évitez les généralités. M: Assurez-vous que vos objectifs sont quantifiables. Vous devez pouvoir évaluer vos progrès. A : Soyez ambitieux, mais réaliste. R: Vos objectifs doivent être en adéquation avec votre contexte, vos valeurs et votre mission. T : Fixez une échéance pour chaque objectif. Cela crée un sens d’urgence et de responsabilité.

In my experience defining goals with the SMART method is very useful and helps individuals and teams to achieve goals in a clear and effective way. The goals have to be formulated in accordance with the mission and vision of the company and should be ethically and morally justifiable.

Los objetivos son fundamentales, no solo desde el punto de vista de su definición, SMART, sino también desde el foco de su finalidad, de lo que se persigue con la definición de cada uno de ellos, de lo que aportan al controlar y destinar recursos a dicho/s objetivo/s. Hay que optimizar al máximo en una Organización para que los resultados sean los deseados y los esperados.

**Innovate Strategies** Drawing from my own experiences, I wholeheartedly endorse the notion that innovation within your strategies can breathe new life into your Corporate Social Responsibility (CSR) endeavors. It's time to transcend conventional philanthropy and explore how your organization's distinctive assets and expertise can generate genuine social value. Perhaps this entails crafting novel products or services that directly tackle social or environmental challenges. Alternatively, consider internal process adjustments that enhance sustainability. Embrace creativity and be unafraid to take calculated risks—the rewards in terms of impact can be truly transformative! 🌟🚀

Innovating strategies will help boost an organization’s reputation, just align them with the current global concerns, engaging stakeholders and gauge the social value it brings and also ensure the initiatives reflect on the core values of the organization.

To innovate CSR strategies: Identify company assets. Assess social needs. Brainstorm creative ideas. Collaborate with partners. Pilot projects on a small scale. Utilize technology for efficiency. Co-create with stakeholders. Measure impact with metrics. Iterate and scale successful initiatives. Share insights and best practices.

In my experience a great way for innovation in CSR strategies is the innovative and creative Design Thinking method. Especially for product or service development adressing social and environmental challenges, Design Thinking is a helpful tool with its regular evaluation and, depending on the results of the evaluation, the constant adaption of the product or service for the best possible impact.

Innovation as a tool to help them develop ideas into reality, perhaps products or services which are needed in the market providing a sense of success, of self-steem, the "I can do it". They can become entrepreneurs and small business owners, expecting less philanthropy and more self development with good guidance and advice. Provide tools to promote innovation, to read what they really are capable of doing with a helping hand.

To measure CSR progress: Set clear objectives. Identify key metrics. Collect data regularly. Establish baselines for comparison. Analyze results against objectives. Incorporate stakeholder feedback. Adjust strategies based on insights. Benchmark against industry standards. Communicate findings transparently. Drive continuous improvement.

Measuring CSR progress is vital for success. Create metrics to track impact, including waste reduction and employee satisfaction. Regular review ensures adaptability and effectiveness.

Aquello que no se mide no existe, al igual que aquello que no se comunica. Luego si queremos mejorar diariamente, tenemos que medir, controlar, desarrollar, organizar, planificar, analizar, etc. de forma continua y siempre bajo criterios concretos, aquellos que nos mueven, aquellos que hacen que seamos lo que queremos ser. Nuestra Misión, Visión y Valores.

Transparent communication is the cornerstone of effective CSR management. It involves not only highlighting achievements but also openly discussing challenges and lessons gleaned from experiences. By fostering open dialogue, organizations can cultivate trust and credibility among stakeholders, fostering sustained support for CSR endeavors. Utilizing stories and examples is key to communicating impact effectively. These narratives personalize the outcomes of CSR initiatives, resonating with audiences and inspiring ongoing involvement. Through compelling storytelling, organizations can reinforce their commitment to social responsibility and motivate stakeholders to remain engaged in their journey.

Changing the organizational culture can also increase the effectiveness of the organization in CSR. If CSR is understood correctly in all parts of the organization, the improvement of performance and effectiveness occurs more in connection with CSR. The prerequisite for this is responsibility and change of mind in the organization. From the board of directors to managers and even experts and...

Review your impact with the current CSR interventions. Be clear with your expected Results. Focus of achieving desired results ( impact), you should develop a strategies with define outcome and outputs. Each output may have different activities. Periodic monitoring and evaluation is must. Learn from assessment. Modify your approach and strategies. With your impact assessment of the current interventions, you can modify your activities to maximize the outcome. Here your organisation impact is constant.

In Europe, we often talk about "sustainability" - particularly in relation to the environment - and very little about RESPONSIBILITY. Even CSR seems to no longer be a current concept. This is possibly because Corporate Giving has been confused with CSR, thus losing the strategic sense of CSR, which inevitably involves integrating responsibility towards all stakeholders (including the environment) into the company's overall strategy and across all operations, with a fundamental consideration of human rights and the incorporation of ethical criteria into decision-making.

Collaborate One thing I find very effective yet uncommon is collaboration. Working together with like-minded organisations or groups creates the possibility of making great impact as it allows you to pool together human resources, financial resources and otherwise. It is not just about borrowing a hand but also a brain as many great minds coming together towards a goal, may ensure that someone may see what others don't see.

I agree that similar mindsets from Board level to the blue collar worker must be focused on two enduring competitive advantages - Financial performance and Sustainability impact. Leadership remuneration should be aligned with sustainability targets. And to accelerate transition to culture of sustainability, C-suite lens should be shifted to the day-to-day on the ground workforce. Alas, the Knowledge worker will always beat the odds to winning.