Que faites-vous si vous êtes un entrepreneur dans les opérations d’import/export et que vous cherchez à vous développer sur de nouveaux marchés ?

Toda expansão requer planejamento que é realizado através de um projeto. O projeto precisa conter: 1º Pesquisa de mercado; 2º Engenharia do Projeto e 3º o Estudo Econômico Financeiro. A Pesquisa de Mercado é a 1ª fase porque ela responderá se tem Demanda para seu Produto ou Serviço. Se sim. O empreendedor no caso logístico (serviço) avança no estudo de mercado conhecendo a legislação e busca todos dados disponíveis referentes a valores de custos e receitas, bem como vantagens e desvantagens inerentes ao seu negocio na nova localização geográfica. Um bom estudo de mercado com dados abrangentes e seguros será a base do seu projeto. Considero ser está fase a mais importante. Sendo ela decisiva para seu projeto de expansão.

Market Expansion Strategies - Market Research: Identify potential markets through thorough research. - Regulatory Compliance: Adhere to import/export regulations of new markets. - Partner Identification: Seek reliable local partners for entry support. - Product Adaptation: Tailor offerings to suit local preferences. - Pricing Alignment: Develop competitive pricing strategies. - Marketing Campaigns: Implement targeted promotions for visibility. - Efficient Logistics: Establish effective distribution networks. - Customer Engagement: Build strong relationships for loyalty. - Continuous Assessment: Regularly evaluate market dynamics for adjustments.

Mandamientos para Emprendedores Importadores/Exportadores en Semana Santa 1. Amarás a tu mercado objetivo como a ti mismo: Conócelo a fondo, sus necesidades, sus preferencias y sus hábitos de compra. 2. Honrarás a los expertos: Busca asesoría profesional en aduanas, logística y comercio internacional. Te ahorrarán tiempo y dinero. 3. Serás luz para otros: Comparte tu experiencia y conocimiento con otros emprendedores. La colaboración es clave para el éxito.

If you want to export, then you need to know what drives the sales of your products or services. For trainings on cybersecurity, you may have to look at the countries with the biggest IT industry. For hearing aids, the countries with the most ageing population are relevant. Typically you should look for the markets where your product category or the demand for your services is growing. This provides the best chances for newcomers. Or you should have an ‘unfair competitive advantage’, that others can’t copy easily. With general country data, which is for example available in the World Bank database or websites like Trademap, you can find information to make a first selection of a few countries that may look promising.

1-make some market reasearch to understand where your clients are 2-pay some money at some flatform to post ads, eg B2B, search engine or social media to attract potential customers 3-attend some professional exihibits of your products or similar to talk face to face , and collect some clients who are interested. 4-built sales or agent network at some coutries where your products sold well.

What I mostly see is that the quality of strategic planning is dependent on de information you have. I once had a clients who wanted to sell his complex SAAS solution in Malaysia, without ever having been there. Then you miss so much information about the country and the culture. That's why I'm happy to have colleagues in over 30 countries who are local, understand the situation and can put every bit of info into perspective. It really differs if your high market share is in discount stores like Aldi or Lidl, or a market leader as Tesco or Delhaize.

develop a comprehensive market entry strategy for each target market. Consider factors such as market positioning, pricing strategies, distribution channels, marketing and advertising approaches, and any necessary adaptations to your products or services to suit local preferences and regulations.

Once you have enough information in your hand, you can now make decisions such as appointing an exclusive distributor or to work directly with end users? Both of the mentioned ways, has its pros and cos and must be evaluated carefully during planning. Which product(s) will suit the target market and if the subject products are being produced locally or imported only and...

Compliance mastery will help you to find advantage in your import process. A Free Trade Agreement is something that you must know and take advantage of. This can make a big difference in your landed cost. Hence affect your price and margin. There are also some countries with Free Trade Zone or other import exceptions that can be utilized to improve your process. Most countries are big on export facilitation, you need to understand what kind of facilities are available for exporters. Some can even provide a line of credit for you or your buyer. Making your product more attractive to the buyer. Look for your country embassy in your target country and talk to their trade department, they are usually willing to provide information and help.

Cumplir es como una carretera donde no puedes salirte de tu carril, hacerlo puede significar daños y perjuicios. En mi experiencia en la comercialización de agroquímicos, cada país tiene políticas diferentes, por eso es importante que este aspecto haga parte de la investigación de mercados. Me ha sucedido que en un país puedo vender un producto pero en otro hay una patente vigente, en otro hay una prohibición de importación. Es vital conocer tu producto y que factores externos lo afectan.

as advised previously the best way to obtain these information is to consult with local customs agents, traders or the customs itself during the visit. As we all know internet has different answers to one question and this maybe caused by not updated websites, changing rules and regulations and generally internet cant be considered as the only source a source to make important decisions.

En mi experiencia, aprender a manejar las variables tasas de cambio en relación a tu país de origen es un factor que puede ayudar a crecer como puede llevarte al fracaso. Hay herramientas como los forward, LC, pagos anticipados cuando tomas líneas de crédito. Por otro lado, el cuidadoso análisis de los costos y gastos aduaneros son un factor importante en la ecuación de costos. En el caso de los agroquímicos, unos países son exentos de impuesto de IVA en la venta pero paga IVA de importación, el IVA se convierte en costo del producto, producto terminado o materias primas.

Participate in trade shows, industry conferences, and networking events both domestically and internationally. These events provide valuable opportunities to connect with potential customers, suppliers, distributors, and industry experts. Networking can lead to partnerships, market insights, and new business opportunities.

To expand into new markets as an export entrepreneur: Research potential markets. Develop a market entry strategy. Customize products/services. Ensure regulatory compliance. Build relationships locally. Continuously evaluate and adapt