Votre client n’est pas d’accord avec votre approche publicitaire. Comment alignez-vous leurs commentaires sur votre expertise publicitaire ?

Active listening: Understand their concerns and perspective. Data-driven insights: Share research and analytics to support your approach. Collaborative solutions: Work together to find a middle ground. Manage expectations: Clearly communicate potential outcomes. Build trust: Demonstrate your expertise and commitment to their success.

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗧𝗵𝗲𝗶𝗿 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲..! 𝗔𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘁𝗼 𝗴𝗮𝗶𝗻 𝗮 𝗰𝗹𝗲𝗮𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗮𝗻𝗱 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀. Maintain eye contact, paraphrase their points, and ask open-ended questions to encourage elaboration. By understanding their perspective, you can identify underlying issues and find solutions that address their concerns effectively.

In a practical sense, we might disagree to agree, but ultimately, my goal is to help the client succeed. First, I listen to their perspective—understanding their ideal user and thoroughly reviewing any PRD to grasp their vision. However, it's crucial for the client to recognize my expertise; my ad strategies, placements, and creative choices are based on proven experience. We may have different ideas, but by combining our insights, we can create an even more effective campaign. Collaboration leads to greater success.

When a client disagrees with your ad approach, it's essential to listen and validate their concerns. Start by acknowledging their feedback and understanding their perspective. Sometimes, it's more about their vision than the actual approach. Then, explain your rationale, tying it back to their goals and the data that supports your strategy. Offer a compromise by tweaking the ad to incorporate their ideas while still leveraging your expertise. Ultimately, it's about finding a balance where both the client's vision and your professional insights come together for a successful campaign.

Remember: this is their business, and it's their ad dollar. At the same time, you've made the recommendations you have for a reason. So, it's time for a heart-to-heart to see where the conflict lies. Ask open-ended questions to get to the root of their objections, and address each one thoughtfully. Listen 75% of the time, and take big pauses between your client speaking and when you start to respond. Your client feels this way for a reason, whether it's past performance issues or a genuine lack of budget, and you could learn something vital about their business or buyer behavior in this conversation.

𝗝𝘂𝘀𝘁𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵!! 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗰𝗼𝗻𝗰𝗶𝘀𝗲 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀, 𝗯𝗮𝗰𝗸𝗲𝗱 𝗯𝘆 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. Address their concerns directly and demonstrate your expertise. By justifying your approach, you can build trust and credibility, and help your client understand the benefits of your recommendations.

Best thing is to set clear expectations before onboarding anyone, Recently faced this issue when client was micromanaging us, We let them go. If you don’t have confidence in us don’t hire us. Never ever take anyone who micromanage every aspect of your campaign.

When a client disagrees with an ad approach, it’s crucial to approach the situation with both respect and expertise. First, I listen carefully to their concerns, ensuring they feel heard and understood. Then, I explain the rationale behind the strategy, highlighting how it aligns with their goals, target audience, and market trends. I provide evidence and examples to support my approach, demonstrating its effectiveness. By combining their insights with my advertising expertise, we can find a solution that respects their vision while maintaining a strategic edge that drives results.

Delivering rationale/expertise without ego is about focusing on what’s best for the client, not proving you're the smartest person in the room 1. Prioritize Client Success: Expertise with humility ensures that client’s needs & objectives remain top priority. Fostering stronger relationships built on trust, as clients feel you’re invested in their success rather than showcasing your own abilities. 2. Encourage Open Dialogue: Clients are more likely to share thoughts/concerns freely, leading to deeper insights & more tailored, impactful strategies that resonate with their goals. 3. Ego Is the Enemy of Insight: With ego set aside, you open yourself up to better listening & collaboration, which leads to more innovative & effective solutions.

After listening to your client’s feedback, the next step is to clearly articulate your advertising approach. Use straightforward language to explain the reasoning behind your strategy and how it aligns with their business goals and target audience. Avoid using technical jargon that could lead to confusion. Focus on the proven benefits of your approach, highlighting past successes that demonstrate the effectiveness of your methods. By showcasing that your recommendations are grounded in experience and data, you build trust and ensure that your client sees the value of your expertise rather than viewing it as personal preference.

a way of reaching agreement in which each person or group gives up something that was wanted in order to end an argument or dispute. [noncount] the art of political compromise. To avoid an argument, always be ready to seek compromise.

𝗙𝗶𝗻𝗱 𝗖𝗼𝗺𝗺𝗼𝗻 𝗚𝗿𝗼𝘂𝗻𝗱!! 𝗕𝗲 𝗳𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗮𝗻𝗱 𝗼𝗽𝗲𝗻 𝘁𝗼 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗮 𝗺𝘂𝘁𝘂𝗮𝗹𝗹𝘆 𝗮𝗴𝗿𝗲𝗲𝗮𝗯𝗹𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝘀 𝗯𝗼𝘁𝗵 𝗽𝗮𝗿𝘁𝗶𝗲𝘀. Offer options, consider alternative approaches, and focus on shared objectives to reach a compromise that meets your client's needs while still achieving your goals.

When a client disagrees with your ad approach, finding common ground is crucial. Start by identifying where your expertise aligns with their feedback and use these intersections as a foundation for compromise. Flexibility is key be open to adjusting aspects of the campaign that are important to them while preserving the core strategy you know will be effective. This collaborative approach ensures that both sides contribute to a more personalized campaign, ultimately increasing its chances of success. By blending their insights with your expertise, you create a stronger, more tailored advertising solution.

I work with flow charts that show how the Ads flow In my experience, clients only disagree with a couple of creatives and it always helps if you have A/B Versions of the Ads from the beginning. If you didn't make it before then you can do it now. If you truly believe your ad will be effective then you can present an A/B test to the client which would tell you which creative performs better.

Finding a middle ground is crucial when there’s a disagreement. Look for ways to incorporate the client’s feedback without compromising the effectiveness of the campaign. Propose adjustments that address their concerns while still staying true to the core strategy. This collaborative approach not only strengthens the client relationship but also ensures that the final ad campaign reflects both your expertise and the client’s vision, creating a win-win scenario.

𝗦𝗵𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲!! 𝗛𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗯𝘆 𝘂𝘀𝗶𝗻𝗴 𝗰𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝘀𝗶𝗺𝗽𝗹𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀, 𝗮𝗻𝗱 𝗯𝗲𝗶𝗻𝗴 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲. Avoid technical jargon and focus on explaining the concepts in a way that is easy to understand.

Educating your client about the advertising process helps align their expectations with your strategy. Explain why certain approaches, like targeting specific demographics or choosing particular ad placements, are recommended. Present this information tactfully to empower them with knowledge without sounding patronizing. By understanding the rationale behind advertising best practices, clients are more likely to trust your expertise and feel confident in the proposed strategy, leading to better collaboration and outcomes.

Bridging the gap between expectations and strategy often requires tactful education. Share the reasoning behind your approach, explaining how targeting specific demographics or choosing certain ad placements can drive better results. This isn’t about talking down to the client, but rather empowering them with knowledge that reinforces trust in your expertise. When clients understand the logic behind your decisions, they’re more likely to feel confident in the strategy and collaborate more effectively.

In fast-paced digital media like TikTok, educating clients tactfully is crucial. Clients might not always understand the nuances of these rapidly evolving platforms, so it’s our job to bridge that gap with care. Instead of overwhelming them with technical jargon, I focus on showing practical examples and case studies that demonstrate how our strategy can work. By highlighting trends, explaining how the platform’s algorithms favor certain content types, and showing how our approach aligns with their brand goals, I can educate them without making them feel out of touch. It’s about bringing them along on the journey and making them feel confident in the strategy we're pursuing.

It's highly important to feature client testimonials and real world examples to reinforce your recommendation. Lead with both and you won't have client push back. Proof trumps promises every time.

𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀!! 𝗥𝗲𝗺𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗮𝗹𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗼𝘀𝗲 𝗴𝗼𝗮𝗹𝘀. Highlight the potential benefits of your strategy and address their concerns in the context of the desired outcomes. By keeping the focus on results, you can help your client understand the value of your recommendations.

In every discussion, anchor the conversation to the client's primary goals. Reiterate that your strategies are crafted with these objectives in mind, whether it's boosting brand awareness, driving sales, or tapping into a new market segment. By continually refocusing on what truly matters, you reinforce the value of your expertise in aligning the ad approach with their specific goals. This not only helps to keep the conversation on track but also strengthens the client's confidence in your strategic direction.

Prepare the ads plan to align the campaign with client objectives. The preparation and validation can help to better comprehension.

Reinforcing the goals set by the client helps remind them that you are working together to reach what they are after. When disagreements occur, it’s important to continue the thread of teamwork. Leave your ego at the door and combine ideas to best achieve the client’s goals.

𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁!! 𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗯𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝗮𝗻𝗱 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁'𝘀 𝗴𝗼𝗮𝗹𝘀. Set clear timelines, provide regular updates, and be responsive to their questions and concerns. By following through, you can strengthen your relationship with your client and increase their satisfaction with your services.

Understood, I'll revisit the ad strategy to better align with his goals. To ensure we're on the same page, I'll provide a revised ad concept for review within [timeframe]. He'll have final approval before launch, and we'll closely monitor performance together. Let's work together to achieve his objectives.

After aligning your client's feedback with your expertise, follow through with a revised plan that incorporates their input. Document the agreed-upon strategy and the rationale behind it, ensuring clarity on the direction moving forward. This documentation serves as a reference for the campaign's progress and strengthens the partnership by demonstrating that their opinions have been heard and valued. It also provides a clear framework for both parties, reinforcing commitment to the shared goals and enhancing collaboration.

After integrating your client’s feedback with your advertising expertise, the next vital step is to develop and communicate a revised plan that reflects this collaboration. Documenting the agreed-upon strategy and the reasoning behind it is crucial. This documentation serves multiple purposes: it provides a clear reference point for tracking the campaign’s progress, ensures both parties are aligned on the direction moving forward, and reinforces the partnership by showing that the client’s input has been genuinely considered and valued.

This is how I will solve it: 1. I will ask the client why the ad isn't working for them. 2. Then I will ask them if it is even necessary to run this ad because soon, we all will not exist, and it won't matter. 3. And when the client is contemplating their decision, I will put my arm across their shoulder and whisper, "It's useless. Just withdraw it."