Vous visez à vous établir en tant que leader d’opinion. Comment pouvez-vous le faire avec un budget limité ?

I love the new feature on LinkedIn that prompts you to make contributions. It sets a weekly goal of making one contribution to a collaborative article, one post, and one comment. My question is, I’ve always been a consumer of information and learning, how do we leverage all of that knowledge and become creators of this knowledge and experience? By creating valuable content that people want to read and learn from we increase our influence. We become authorities. How many topics can we effectively write on? I could contribute to science (gene therapy), leadership, executive presence, coaching and people development, and thought leadership, but most of the influencers I see are monotopic and hyper focused. Please give your thoughts.

Establishing yourself as a thought leader on a limited budget is achievable with some strategic planning and creativity: 1. Leverage social media. Use platforms like LinkedIn, and Twitter to share your insights and engage with your audience. Consistently posting valuable content can help you build a following without spending much money. 2. Create valuable content. Write blog posts, and articles, or start a podcast. Share your unique perspectives and expertise. This content can be shared across multiple platforms to reach a wider audience. 3. Engage with your community. Participate in online forums, webinars, and industry events. Engaging with others in your field can help you build relationships and establish your credibility.

Use cost-effective tools to gain reach and build your network. Increase your share of voice on topics you want to gain leadership in. Be consistent and authentic and bei a constant campaigner for your thoughts over with a long term perspective.

Interagissez avec votre communauté Ne vous contentez pas de publier ; engagez-vous avec votre audience. Répondez aux commentaires, posez des questions, participez à des discussions. En montrant que vous êtes accessible et intéressé par les opinions de votre public, vous renforcerez votre crédibilité et votre engagement. Établissez-vous en tant qu’autorité Partagez votre point de vue unique sur des sujets pertinents pour votre domaine. Contribuez à des discussions en commentant les publications d’autres utilisateurs et en apportant des insights précieux. Cette visibilité vous aidera à vous établir comme une voix influente.

You can access a global audience through social media- the only thing in your way is consistently posting valuable and compelling content as a thought leader. Social media allows anyone to exhibit their expertise if they can learn how to present content on the platform. You should determine the platform you'll use by conducting research on the most relevant audience and the type of content you want to post. Becoming a thought leader is as simple as participating authentically, persistently, and insightfully in the constant digital conversation!

Outside optimizing your profile, there are 3 things you need to do well: 1/ Good content is crucial. You WON'T be able to scale without this. 2/ Along with good content, you need to show up everyday. Consistent, good content, beats inconsistent, world class content. Good content is focused on two main things (if you can combine these, you'll do very well): - Teaching your audience something - Entertaining your audience 3/ Distribution: This is the part that most people either a) ignore or b) need help with. Distribution means having a system in place to get engagement on your posts. It is the key to your content being seen. Without it, you're leaving tons of eyeballs on the table.

Being in a media relations role, I can attest that it helps to approach editors and content leads for higher visibility media outlets that accept contributor submissions with an understanding of what those outlets require for earned thought leadership - the kind of thought leadership content that effectively works for both parties (contributor + outlet) aims to benefit the readerships those outlets reach to help connect what you want to convey with the editors who don't have to pay you for that thought leadership as long as you aren't trying to use the engagement and content you're providing to do a straight shill.

Concentrez-vous sur des problèmes actuels et pertinents Identifiez les défis actuels de votre secteur et proposez des solutions ou des points de vue uniques. Cela montre non seulement votre connaissance approfondie du domaine, mais aussi votre capacité à innover et à anticiper les tendances. Privilégiez la qualité à la quantité Il est préférable de publier moins d’articles, mais bien pensés et de haute qualité, que de produire une grande quantité de contenu de moindre valeur. Chaque article doit être soigneusement rédigé et apporter une réelle valeur ajoutée à vos lecteurs.

The best way I've learned to create content as a thought leader is to pretend that I am creating content for myself. I think about my past self; before I knew what I know today, I created content for that version of myself. It's a simple hack to avoid overthinking content- as thought leadership focuses on presenting an authentic, honest and helpful view on a subject, topic or interest area. The content journey's most challenging part is consistently producing media without feeling too self-conscious. It would be easier if you detached yourself from other people's opinions to authentically express your thoughts on the internet.

While social media can be cost-effective for reaching large audiences, it's essential to recognize the challenges it presents. The saturation of content, changing algorithms, and the need for a deep understanding of audience preferences can make maintaining visibility and engagement difficult. Prioritizing high-quality content over frequent posts, investing time and resources, and potentially utilizing paid advertising are crucial. Additionally, growing data privacy concerns and frequent algorithm changes can further complicate efforts. Therefore, while social media offers significant benefits, it requires careful, strategic planning to be truly effective.

Networking smartly is a core attribute to establishing yourself as a Thought leader.   It entails engaging in conversations with individuals who possess greater expertise while having lunch and inquiring about their challenges, strength and weakness. It also involves sharing your own story, including your struggles, failures, and how you managed to overcome them. Understanding your core values and skill set will help you determine which groups, forums, and individuals to network with. Additionally, actively listening, taking action, seeking assistance, and a drive to grow will undoubtedly set you apart as a thought leader.

Proposez de prendre la parole lors d’événements Offrez-vous comme intervenant lors de conférences, de webinaires ou d’ateliers. Partager votre expertise lors de ces événements augmente votre visibilité et établit votre crédibilité en tant que leader d’opinion. C’est aussi une excellente occasion de rencontrer des gens influents dans votre domaine. Organisez vos propres webinaires Organiser des webinaires sur des sujets pertinents pour votre secteur peut vous aider à vous positionner comme une référence dans votre domaine. Invitez des experts à participer et faites la promotion de l’événement via vos réseaux sociaux et votre blog. Cela peut également attirer de nouveaux abonnés et renforcer votre réseau. Utilisez les réseaux sociaux

Free webinars and local meetups often have limited audiences, and the competition for attention in online forums and industry groups can be fierce. Additionally, organizing your own events or webinars requires a significant time investment and may still incur hidden costs. To truly stand out and reach a broader audience, investing in professional marketing services or paid advertising may be necessary, providing a more scalable and targeted approach to building your presence and influence.

1 - Solve Problems with Insightful Content A) Develop white papers, case studies, or instructional guides to address common challenges in your field. B) Share these resources for free or at a minimal cost through social media or your website. C) Demonstrate your expertise and willingness to help others. 2 - Leverage Free Distribution Channels A) Use social media platforms to distribute your content widely. B) Engage with your audience by sharing valuable insights and practical tips. C) Build your reputation as a thought leader . 3 - Showcase Your Knowledge A) Participate in webinars and online discussion. B) Write guest articles for industry blogs and publications. C) Position yourself as a go-to expert.

While creating white papers, case studies, and instructional guides can showcase your expertise, it's important to recognize that not everyone has the time or inclination to read long-form content. In today's fast-paced digital environment, concise and engaging formats like videos, infographics, and podcasts often have a broader reach and higher engagement rates. Additionally, producing high-quality long-form content requires substantial time and effort, which may not yield immediate returns

Démonstration de votre expertise En partageant ces ressources, vous montrez non seulement votre expertise, mais aussi votre volonté d’aider les autres. Cela renforce votre crédibilité et attire l’attention de votre audience, qui vous reconnaîtra comme une source fiable et précieuse d’informations et de solutions. Exemple de Plan d’Action 1. Sélection du sujet : Identifiez un problème pertinent dans votre domaine. 2. Recherche et Analyse : Collectez des données et des exemples concrets pour soutenir votre analyse. 3. Rédaction : Créez le contenu (livre blanc, étude de cas, guide) en mettant l’accent sur la clarté et l’utilité.

Filmer la vidéo 1. Cadre et Contexte : Choisissez un arrière-plan propre et professionnel. Évitez les distractions visuelles. 2. Structure de la vidéo : • Introduction : Présentez-vous et expliquez brièvement le sujet de la vidéo. • Contenu principal : Discutez des différents types de harnais, leurs utilisations, et comment choisir le bon. Incluez des démonstrations pratiques si possible. • Conclusion : Résumez les points clés et invitez votre audience à poser des questions ou à laisser des commentaires.

1 - Create Engaging Video Content A) Use platforms like YouTube for free video hosting. B) Utilize your smartphone or webcam to create short, insightful videos. C) Discuss industry trends and offer tips to humanize your brand and connect with your audience. 2 - Focus on Professionalism A) Keep your videos focused and to the point. B) Maintain a professional demeanor to enhance your credibility. C) Use simple editing tools to improve video quality without significant expense. 3 - Maximize Reach with Video A) Share your videos across social media platforms. B) Encourage viewers to comment and engage with your content. C) Respond to feedback to build a community around your expertise.

1 - Engage Actively with Your Audience A) Respond to comments on your posts to show you value your audience’s input. B) Participate in industry discussions to stay informed and visible. C) Be open to feedback and use it to improve your content. 2 - Build Trust Through Interaction A) Regularly engage with your community to build trust and loyalty. B) Tailor your content based on the interests and concerns of your audience. C) Show your dedication to helping others by being responsive and approachable. 3 - Stay Updated on Trends A) Follow industry news and trends to keep your content relevant. B) Share your thoughts on current developments to position yourself as a forward-thinking leader. C) Use your knowledge to anticipate and address

1. Collaborate with others. Partner with other thought leaders or influencers in your industry. Guest blogging, co-hosting webinars or participating in podcasts help you reach new audiences. 2. Offer free workshops or webinars. Hosting free events can showcase your expertise and provide value to your audience. This helps you build a loyal following and establish yourself as a go-to resource. 3. Utilize email marketing. Build an email list and send regular newsletters with valuable content. This helps keep your audience engaged and informed about your latest insights and offerings. 4. Be consistent. Consistency is key in building a reputation. Regularly share your thoughts and engage with your audience to maintain visibility and credibility.

Now with technology, internet & social media, you have many tools to articulate your point & reach to global audience. In the last decade, we have seen many movements, which were started by common man on social media. As the message resonated with larger audience, big changes had happened (from change in law to change of government). These movement didn't require big budget. It was right message at right time at right platform. Same applies for Thought leadership. If your message is right, if it appeals to wider audience, you can make this count. Now you have access to almost all the world's literature. Use technology to make your content in various format like text message, video message, podcast etc & reach to your audience.

Work to be a guest on podcasts. You can search for relevant podcasts or use platforms like matchmaker.fm to pitch yourself. Note that not all are free to be a guest, but most are.