Here are some points are considerable - 1. Involvement - Involve the sales team early in the product development process. This helps them understand the product’s features, benefits, and limitations. 2. Clear Communication - Set clear and measurable expectations. Define what the product can and cannot do, and ensure these details are communicated effectively to the sales team. 3. Feedback Loop - Establish a feedback loop where the sales team can share insights and challenges they face in the field. It can be used to make necessary adjustments to the product or sales strategy. 4. Consistent Updates - Keep the sales team updated on any changes or improvements to the product.

- In my experience, below are the few steps that can help both designer & sales persons 1. The first thing in new product design is to finalize the product specification, & this has to be done in strong collaboration between sales & designers by doing market research & visit targeted audience together to understand the customer needs. 2. Sales person are the face of any organization in front of customers, so it is necessary that they are aware of all the features, functions, USP's of the product and all the aspects that how we are better than competition. This is only possible by giving them proper trainings before launch of product. 3. Last thing is "Service", design team should be open to support the sales staff in market at any time.

Sales expectations are simple 1. Competitive product 2. Correct price positioning 3. Good quality Sales team involvement to the project is always better closer to launch and not upstream because sales feedback generally is voice of today’s customer in present context and may not be relevant to future. what a designer needs is market intelligence data. 1. Current market trends, growth segments 2. Competitive intelligence to anticipate new upgrades from competition 3. Functional and emotional needs of your target customer 4. Point of parity POP and point of differentiation POD vs competition 5. Most importantly USP’s ( it can be a feature or an aspect in your product that the customer never even imagined but is delighted to see )

Get them involved early! Include them in the design process, share prototypes, and be upfront about its capabilities and limitations. Encourage feedback and use it to refine the product. Set realistic sales goals together and provide ongoing support. This creates alignment, empowers your sales team, and paves the way for a successful launch.