Vous lancez un nouveau véhicule électrique. Comment conciliez-vous les priorités d’ingénierie et de marketing pour réussir ?

First, marketing and engineering priorities must be aligned with the production costs of the EV platform. A good EV engineering project, aligned with market needs and trends, will be the use of lightweight and accessible materials; EV batteries for long journeys; and a modern concept of HDMI.

With engineering you have to address the priorities of you target segment(s) and consider the trade offs. Range v Performance. Environment v Thermal safety. It’s also important to realistically benchmark against what is available and what is coming soon.

La eficiencia del diseño enfocada a la autonomía del vehículo es esencial y las pruebas documentadas del desempeño y seguridad del diseño del sistema eléctrico en diferentes condiciones de temperatura, humedad, etc serán la base para asegurar la calidad y seguridad del vehículo y puede ser la diferencia que determine la confianza en el cliente final.

Electric vehicles must compete with internal combustion engine (ICE) vehicles, which have proven their reliability over the years and represent a mature technology. To meet user expectations, electric vehicle engineering needs to achieve the same or higher level of maturity. Safety is paramount, so robust design through functional safety or similar methodologies is essential. Additionally, range anxiety must be addressed by using energy-dense cells and energy optimization algorithms without compromising safety.

Prioritize cutting-edge technology and robust engineering to create a reliable and efficient EV. Focus on battery life, charging speed, and overall performance to meet consumer expectations and regulatory standards

When you sell a product, your return is based far more on the intangible values rather than the commodity values. Tell of story of what changes the car will makes to you life and future generations, how you are taking a stand for your children as well as how you can enjoy the performance with a lesser sense of guilt.

One thing I always find interesting is how Market research to me always feels lost in translation. In order for people to get involved with the EV market. It first has to be affordable and cater to a tight budget economy. People want good range and a quick charging solution. Not 1000 horsepower that will drain your battery. Just like customers being unaware how a dual clutch transmission works, they will also be unaware of how instant EV torque is and can lead to dangerous driving situations. Too many features inside that are unnecessary will lead to driver distractions and lead to further dangers on the road. Prove to the market and your future customers, that your car isn't built for the exclusive, but for everyday people.

As compared to conventional fuel the cost of electric power that too when drawn from renewable power is damn cheap and when complemented by conventional electricity the downtime for charging would be nearly zero.Needless to mention about the design and aesthetics it would be certainly better than the best of the conventional engines. If seen from the users point of view the advantages are numerous,one that should be mentioned is fuel theft by some mischievous drivers,obviously electricity cannot be stolen.

I may add that requirements of power generation should be stepped up to meet the increasing demand in this sector. Non polluting electric generation which do not use fossil fuels should also get suitable boost.

Going green is crucial in today's world, and preserving our planet for future generations requires urgent attention. The brand story of electric vehicles should be built around these principles. Additionally, it should promote an environmentally friendly and innovative persona for the user.

In recent years, people have gone from buying products based on the concept of quality and price to buying products that identify us with social groups, making the brand image and history of the brand have an increasingly important weight in the sale of the product. An example is the classic competition between Ferrari and Lamborghini, where Ferrari sells not only a high-end car, but the privilege of driving one of its historic vehicles.

Electric vehicles are characterised by their search for maximum aerodynamic efficiency in order to increase autonomy. This means that the vast majority of them end up with very similar designs and shapes, leaving the creative part to the design of the headlights and a few lines. It is important to be able to transmit differentiation and a style of its own to the end customer by working hand in hand with the engineering team to find the optimal balance of efficiency and style.

An effective EV pricing strategy should focus on features, comfort, cost of ownership, innovative green technology, and environmental consciousness. These elements should include advanced technology, high-quality interiors, and competitive warranties. EVs should also offer lower long-term costs due to fuel savings and reduced maintenance. Additionally, promoting green technology and aligning with eco-friendly values can attract a broad customer base. A cohesive pricing strategy can attract consumers and align with performance and sustainability priorities.

For a good everlasting market the product must be up to standard. The price must not leave your other customers wishing to have it but failing to afford it .less profit sale a lot too much profit then life goes on

Es muy importante incluir como parte del Servicio de Post-venta, la respuesta a las preguntas y preocupaciones típicas que son claves para el consumidor para tomar su decisión para adquirir un vehículo eléctrico. Será muy importante por ejemplo, dar a conocer los detalles para la instalación segura de un centro de carga en casa y su uso. Además dar a conocer la infraestructura disponible y ubicación de centros de carga públicos disponibles en el país, así como ubicación Centros de Servicio Técnico autorizados por la marca para proporcionar Mantenimiento en caso necesario. Así el consumidor podrá hacer sus planes de viaje en base a la autonomía de su vehículo y la red de centros de carga público a utilizar.