Vous êtes à la recherche d’opportunités de croissance sur le marché. Comment repérer et exploiter les tendances émergentes ?

Staying relevant in today’s competitive market requires spotting and leveraging emerging trends before they become mainstream 🔍 The key? Regularly take a step back to assess trends to prevent tunnel vision and ensure adaptation to shifts Practical starting points 1️⃣ Review trend reports from top consulting firms : McKinsey, BCG, Bain 2️⃣ Explore insights from major financial institutions : Goldman Sachs, KKR, Carlyle 3️⃣ Stay updated on technology trends through Gartner, Capgemini 4️⃣ Monitor key risks : WEF Global Risk Report Action plan 📥 Download reports 🔎 Filter trends relevant to your field 🤝 Engage with stakeholders to assess impact 🎯 Prioritize: Determine what to invest in, initiate, or halt based on trend analysis

Market trend is perceived direction in which market will go upward or downward Early trend analysis gives competitive edge in a changing market or early bird advantage in a new market Consumer dynamics- social media analytics can be used to identify trends in consumer behaviour, preference, interests, purchasing habits Financial trend- factors that determine market health, or investor sentiment like industry news and associated regulation impact, tech advancements, competitive movements, stock market trends, etc It is important to be accurate in trend spotting as poor quality of data can lead to wrong analytical outcomes and hence irrelevant strategy

In my opinion there is a pre-step before trend analysis. The very best data is your own. Take time to consider how it is best organised to answer questions that you may have. Three simple rules 1 - simple to understand eg product type 2 - consistent ie the same data in the same format over time. 3 - structured. Use hierarchies and attributes rather than lists. Overall these components will enable good analysis even with relatively large data sets in excel. A tool that most enterprise users understand and therefore no barrier for users. Keep it simpke

Look laterally into other markets. Broaden your thinking, insights and connections by researching and analyzing trends in adjacent and new markets. Seeing and connecting dots from other markets that can be applied in your market can unlock creative solutions, reveal unexpected growth opportunities, and provide new business pathways.

To find growth opportunities in emerging trends, use tools like Exploding Topics to discover new ideas in your industry. Keep an eye on where consumers are spending their money and analyze customer feedback through surveys and social media. Look at related markets for inspiration and experiment with new technologies to see what works. Don't forget to track long-term market trends and use social listening to catch rising topics early. By combining these strategies, you can spot and take advantage of new trends, helping your business grow in changing markets.

Easier in a B2B environment than B2C as you can simply ask the customer. During my career I have been seconded to a national retailer to undertake category management. A key outcome was understanding how the customer measured performance. As a supplier we were able to add client specific fields to our own analysis. We were then better able to anticipate and meet the client’s needs. The results were mutually beneficial growing the category for the client and in turn increasing our sales and operating efficiency.

Competitor analysis is often overlooked for its strategic importance and potential to identify emerging trends. From my experience, this analysis must be structured to focus on variables directly relevant to the business. Effective analysis goes beyond observing competitors; it involves extracting actionable insights aligned with the organizational goals. Additionally, looking at adjacent industries and non-traditional players can reveal trends not yet apparent within the sector. By broadening the scope, we can anticipate changes and capitalize on opportunities that others might miss.

Spotting the next big thing isn't just about luck. Keep your eyes and ears open. What are people talking about? What problems are they facing? The answers might be next big thing. Once you find a trend, don't just jump in. Think about what you can offer that's unique. Use your smarts to figure out the best way to use your resources. Remember, trends can change, so be ready to adapt. It's like surfing - catch the right wave and ride it to success!

Continuous learning is key to staying ahead of trends, but it goes beyond just attending workshops or following influencers. It's about creating a culture of curiosity within your organization. Encourage your team to always seek out new knowledge, question assumptions, and explore new ideas. By making learning a core part of your strategy, you’ll keep your business agile and ready to adapt, ensuring you're not just keeping up with trends but also leading them.