Vous démarrez une entreprise de conseil en informatique à partir de zéro. Quelles sont les choses les plus importantes sur lesquelles se concentrer ?

I consider this to be great advice, be a specialist in your niche to achieve the recognition. Then partner with other businesses that can provide the services that you are not specialist in, but they are. You can then provide a full solution to the customer, as can your partners, and all partners benefit from the referrals from each other.

Considero que hay 2 acciones que te ayudan a definir tu nicho: la definición de tu cliente ideal y la identificación de tu diferenciación, previa investigación de mercado. Obtener un reconocimiento de tercero, ya sea a través de recomendaciones de colegas o clientes o certificaciones internacionales en habilidades específicas requeridas te facilitará posicionarte como especialista en ese nicho.

Launching a successful IT consulting business requires two key ingredients: defining your niche and building credibility. Choosing a specific IT area allows you to develop deep expertise in your target client's challenges, leading to tailored solutions and increased value. This niche focus also positions you as an expert, fostering trust and attracting more clients.

"Price is what you pay. Value is what you get," said Warren Buffett. When starting an IT consulting business from scratch, setting your rates is one of the most important things to focus on. In my experience, thorough market research is crucial to understand industry standards and competitor pricing. For example, consider your expertise, the complexity of services offered, and client budget ranges. One thing I've found helpful is to offer tiered pricing packages, which can cater to different client needs and budgets. A common mistake is underpricing to attract clients, which can undervalue your work. By strategically setting your rates, you can ensure fair compensation and establish your business's credibility.

Para la construcción de tu portafolio es importante enfocarse en los proyectos, trabajos previos y habilidades relacionados con las actividades de tu consultoría.

Debes crear un plan estratégico de comercialización multicanal, incluyendo desde el inicio planes de fidelización y retención de clientes. Más que clientes, es verlos como colaboradores para el logro de sus objetivos.

Don't hesitate to partner up when other consultants and maintain those relationships. In future engagements, you can have the same team and and work together again and everyone wins.

Crea redes de apoyo en el área de tu consultoría o afines, busca ofrecer soluciones integrales a tus clientes, no solo en tu área de experiencia.