AC3 Studio

| RENAULT - RENO AVATAR - BEHIND THE SCENES - POST 3/6 | #ParisMotorShow may be over, but the journey continues! Now, let’s take you behind the scenes of how we brought Renault’s interactive modules to life. In collaboration with our partners at Prodigious Paris, we designed, developed, and crafted an immersive experience to introduce Reno, the official Renault avatar. These state-of-the-art modules feature cutting-edge technology, including artificial intelligence, machine learning, real-time 3D, custom LED screens, and hand-tracking sensors. Designed with modular flexibility, each module can function independently or seamlessly integrate with the others—ensuring adaptability for future events and installations. Stay tuned as we dive deeper into the creative process this week #ac3studio #renault #parismotorshow Full Credits: https://shorturl.at/i4QKw

| RENAULT - RENO AVATAR - BEHIND THE SCENES - POST 3/6 | #ParisMotorShow may be over, but the journey continues! Now, let’s take you behind the scenes of how we brought Renault’s interactive modules to life. In collaboration with our partners at Prodigious Paris, we designed, developed, and crafted an immersive experience to introduce Reno, the official Renault avatar. These state-of-the-art modules feature cutting-edge technology, including artificial intelligence, machine learning, real-time 3D, custom LED screens, and hand-tracking sensors. Designed with modular flexibility, each module can function independently or seamlessly integrate with the others—ensuring adaptability for future events and installations. Stay tuned as we dive deeper into the creative process this week #ac3studio #renault #parismotorshow Full Credits: https://shorturl.at/i4QKw

| RENAULT - RENO AVATAR - INTERACTIVE MODULES - POST 2/6 | Step into the diverse experiences of our three advanced modules, designed to introduce visitors to Reno, the official Renault Avatar while offering unique ways to discover the new R4 and R5 vehicles. DiscussAI: Engage in real-time conversations with Reno using a custom-built LLM experience (based on GPT-4o) and SPooN’s Character Development Kit. Now integrated into the “WT4 WT5 by Reno” app, this experience brings Renault’s future co-pilot to a wider audience. Mimic : Discover Reno’s personality through a facial expression challenge. Using machine learning, visitors mimic Reno’s emotions to unlock mood badges, creating a playful and personal connection. MakeyouR4/R5: Personalize your R4 or R5 with a user-friendly interface—choose colors, features, and accessories to make the car your own. DriveR4/R5: Experience the thrill of driving your customized R4 or R5 in a simulation, putting your personalization to the test. R4/R5 World: Explore the 2 immersive galleries showcasing R4 and R5 universes, featuring event highlights, behind-the-scenes content, exclusive collaborations, advertising campaigns, and merch. Visitors can explore the creative and interactive aspects surrounding these already iconic vehicles. Stay tuned this week for more details! #ac3studio #renault #parismotorshow Full Credits: https://shorturl.at/i4QKw

| RENAULT - RENO AVATAR - INTERACTIVE MODULES - POST 1/6 | #ParisMotorShow is live ! We will be dropping a few sneak peeks of our interactive installation we produced together with Prodigious Paris to introduce reno, the official Renault avatar that is now going to be integrated in all future vehicles starting with R5 and now R4. reno was the star of the Geneva Motor Show, Maison 5, Beaubourg (WT5 show), and we are now at the international Paris Motor Show for the week. The 3 modules integrate cutting-edge technology (AI, Real-Time 3D, car visualizer and driving simulation). We can’t wait to reveal everything! Stay tuned this week for more content. #ac3studio #renault #parismotorshow Credits: Client: Renault Marketing Morgan Danguy des Déserts, Constance Fivel, Pierre Grimaldi Agencies: Prodigious Paris, Publicis Conseil Antoine Clergeot, Frederic Moussairoux, Gregoire VERDET, Julien Bezault Partners: Sound Design: Start-Rec Character Development Kit: SPooN.ai AC3 STUDIO Team Executive Production: Max Coisne Production Director: Roman de Villeneuve Project Manager: Denise Vieira Design: Vincent Coutelin CAD: Sylvain Delaire Fabrication & Prototyping: Benjamin Legris LED Design & Integration: Jean Rémy Perot, Joseph Burkarth Creative Technology : Rémi Grosson, Guillaume Neyret, Alassane ‎Alpha Tech Lead: Rémi Grosson Artistic Direction: Guillaume Martinaud - Motionwip, Toma Roda - motionwip Creative Direction : Benjamin Chassagne Lead 3D Artist : Marine Quiviger VFX & 3D Artists: Nicolas Ruffault UX/UI Design: Antoine Arnoux, Florian Casanova Computer Vision Developer: Guillaume Neyret AI/Unity Developer: Maxence Aïci UE5 Game Developers: Chris M., Dorian Antuofermo Full Stack Developer: Alassane ‎Alpha Front/UX Developers: Roman Jean-Elie Sound Design : Nicolas Zuber

For the first time, EXHIBITION designed a physical immersive installation! Here's a look back at an event-based activation campaign to mark the launch of Lancôme's La Vie Est Belle L'Elixir. A reinvention of their star perfume La Vie Est Belle, for which we brought together the L'Oréal group brand and CGI artist Natalie Liu. This new fragrance conveys values of joy, self-confidence and breaking with convention to “elevate your emotions”. We therefore decided to create a customizable immersive experience that unfolds in three stages. First, we fly over the rooftops of Paris -a nod to the TV commercial- as if in a glass elevator, before plunging into the heart of the fragrance's ingredients. The ingredients are abstracted, progressively become liquid, and the fragrance immerses us. Finally, a personalized aspirational message in line with the campaign's empowerment values appears, asserting that happiness begins with us. The experience is 360 as it takes the form of both a life-size installation of the elevator, around the world, open to all, and a digital version, accessible on computer and phone via a QR code in selected boutiques. 🙏 to the Lancôme team Maxime Scheyen, Jessica Luret and Esther Muñoz Varela. Many thanks also to Natalie Liu, and to the AC3 Studio dream team, Max Coisne, @Denise Vieira, Rémi Grosson and Alassane ‎Alpha. Creative direction: Edwin Sberro  Art director: Alexis Zacchi  Project manager: Anne-Laure Tollec, Laura Romet Sound design: LIKE FIRE

#Chaumet's iconic #BeeMyLove golden honeycomb cells take over the Place Vendôme to pay tribute to its emblematic collection.

Nice shot from our #RayBanReverse 3D billboard campaign in Times Square !

| 3D DOOH - CARTIER - EOY 2023 | It’s never too late to celebrate ! As our teams dive into the next End of Year (EOY) campaign, let’s take a moment to revisit last year’s stunning creation. A dreamlike voyage with Cartier and Publicis Luxe where we illuminated the end of the year with a magical global #3DBillboard campaign. Our #3DOOH creation lit up the monumental screens at iconic locations such as Piccadilly (London, UK), Portman (Shanghai, China), West Lake Tianu (Hangzhou, China), Yingjia (Chengdu, China), Taikoo Li Sanlitun (Beijing, China), Paragon Almaty (Kazakhstan), and Elite Pavilion (KL, Malaysia). This cinematic journey showcased #TheFabulousCartierHouse, adorned with bouquets of classic Cartier boxes and timeless pieces. From the remarkable Panthère de Cartier Watch swinging through the snowy air to the dream-like escapade of the Panthère de Cartier bracelet and the sway of the Clash de Cartier ring, each element added to the enchanting narrative. Thank you, Publicis Luxe, for your continued trust and partnership. We can’t wait to unveil what we are creating for next year! #AC3studio #PublicisLuxe #Cartier #TheFabulousCartierHouse Client : Cartier Agency / Art Direction : Publicis Luxe Production : AC3 Studio & Prodigious Paris Project Direction: Etienne Lanaud Project Management : Roman de Villeneuve, Nicolas Zuber, Marie Cruveillier Creative team : Nicolas Ruffault, Benjamin Chassagne, Illia Zahrebelnyi, Alex Chosse, Tom Vasset, Alexandre Verdier, Metin Akçakoca, Shengnan CHEN, Marine Quiviger, Alexis Bacuet

| AC3 STUDIO - NEWSLETTER | A wrap-up of our highlighted projects up until the month of May. A few branding experiences for our luxury clients, our classic out-of-screen 3D billboards, and completed with our grandest multi-cultural video-mapping projection for the French Embassy in Vietnam—a year-long project beautifully bridging Vietnamese and French traditions with modern innovation. #ac3 #ac3studio #newsletter #creativetech #branding #luxurybranding #3dbillboard #videomapping #culturalevent

Don't miss out on our new flagship store nestled in the heart of Monaco at Place du Casino!  Step into our spiritual home, where the fusion of speed and tradition creates an eternal spectacle.    #TAGHeuer #MonacoGP AC3 Studio, Géraldine L'Hénaff, Hamel Kateb, Floriane Debelut, Olivia Rossati, Jonathan Biancarelli