Criteo

What’s the secret to turning more visitors into customers? 야나두 (Yanadoo), a leading self-development platform, wanted to scale growth—but re-engaging users and driving conversions was a challenge. With Criteo’s AI-driven targeting, they optimized ad delivery and unlocked powerful first-party data, leading to: 📈 138% higher conversion rates 💰 34% increase in order value See how AI-powered marketing made it happen: https://bit.ly/3EQRJLX #AIMarketing #DigitalGrowth #ConversionOptimization

In business, as in life, mutual respect and trust are the pillars of a successful relationship. 🌟 In this article, Annabell Stengele shares key insights on building long-term client relationships for success as an Account Strategist in tech. In this article, she emphasizes the value of transparency, openness, and, most importantly, ownership when managing a diverse client base. Read on to learn more 👉 https://bit.ly/41rc1EK

What’s next for marketing in 2025? Join us at Web Summit Qatar, where Brian Gleason will be participating in a panel of experts that will cover everything from AI-driven personalization to the next evolution of advertising. Marketers are adapting fast, so how can yours stay one step ahead? The session will offer real-world tips, strategies, and insights you won't want to miss. 📍 Visit us at booth #E401, we'll be there to swap ideas on what's trending, what's working, and how you can boost your marketing strategy for 2025. #WebSummitQatar #MarketingTrends2025 #DigitalMarketing

We’re excited to be hitting the stage at eTail™ West 2025! 🌴 Will Harrington, Managing Director of the Americas, will be joining industry leaders from Skechers, Virgin Voyages, Society6 and ButcherBox on a panel discussing: 🎤 "Designing a Flexible, Enhanced Web Experience That Streamlines the Customer Journey" 📍 The Criteo team will be on the ground, ready to connect, share insights and talk all things #commercemedia. Book a meeting here: https://bit.ly/3CVyH6B #etailwest25 #etailwest

Mark your calendars for the 2025 UK Commerce Media Summit! 🇬🇧 A gathering of industry leaders shaping the future of #commercemedia. Join us on April 29th at Rosewood London as we explore how simplicity can drive growth in an increasingly complex marketing world. Here’s what’s on the agenda: ✅ Why simplicity drives better results ✅ Reaching consumers in today’s non-linear journey ✅ The role of responsible #AI in digital advertising Don’t miss exclusive keynotes from experts at Criteo and Criteo AI Lab, along with special guest speakers—plus, a few surprises! 👀 🔗 Secure your spot here: https://bit.ly/3CHFQra #DigitalAdvertising #RetailMedia

We've been ranked as a high performer on Frost & Sullivan's Innovation Index 🎉    The Frost Radar ™ for the supply-side platform market features the 10 global leading #SSPs that are harnessing innovative features and technologies to drive success across the #DigitalAdvertising ecosystem.    ⭐️ As we continue to innovate in #CommerceMedia, this recognition is a testament to our successful investment in #AI, machine learning and commerce signals. Today, we’re enabling brands and agencies to better reach and engage with high-intent consumers at all stages of today’s non-linear shopping journey, while also empowering media owners to maximize their revenue streams via advanced targeting capabilities and ad formats.    Want to learn more about how our SSP is making advertising smarter? Visit our latest blog 👉 https://bit.ly/3Qhf3VK

#AI is at the core of what we do, and we believe that building responsible AI is a collective effort.     This week, we had the privilege of attending the AI Action Summit in Paris, where global leaders, innovators, and change-makers came together to shape the future of AI.     Some highlights of our participation during the event ⤵️    Our CFO, Sarah Glickman participated in the fireside chat “Powering AI, Powering Business” during the No AI Without Women event, alongside Sara Hooker (Cohere For AI) and moderator Thaima Samman. A big thank you to the European Network for Women in Leadership (WIL Europe) for the invitation! Criteo was invited to the Elysée to join heads of state and other government officials and executive leaders of AI companies for discussions on how to create positive and significant impact on the future of AI.    Vianney Perchet, Principal Researcher at Criteo, spoke at the AI, Science and Society conference at Institut Polytechnique de Paris, discussing how AI oracles can enhance decision-making by providing solutions to complex problems.    Beyond regulation, we believe businesses must commit to #ethicalAI—ensuring diverse data, transparency, and thoughtful algorithm design.    We also know that AI cannot reach its full potential without #diversity. Women currently hold 21% of tech roles at Criteo, and we are committed to increasing that to 26% by 2030. Because the future of AI, and tech as a whole, is stronger when everyone is included. 🧡    #AISummit #AIActionSummit #ParisAIsummit

Real brands, real results. ⭐️ Learn how Shopify Audiences is driving growth. Advertisers are driving higher ROAS, site traffic, and conversions with Shopify Audiences and Criteo. The results speak for themselves: 🪴 7X ROAS for a garden & landscaping supplier 🏠 8K highly qualified visitors for an upscale home retailer 🏀 4X ROAS for a sporting goods brand 🍴 50 new subscriptions for a meal service By combining Criteo’s ad technology with Shopify’s commerce insights, brands are reaching high-intent shoppers and maximizing their marketing spend. 📈 Read the full story: https://bit.ly/3CNYs8O

What will make today's companies thrive tomorrow? ⏭️ 🌟 As a strong advocate for #DEI values, Marc Fischli's management style shows how compassionate leadership can naturally boost employees' commitment, and drive business growth. In this interview, he shares insights on leadership and the future of #Adtech, explaining why companies that prioritize diversity will come out on top. 🔗 Read more: https://bit.ly/3WSq2IJ

As #AI adoption skyrockets 🚀, so must protections for data privacy and ethical advertising. During his recent panel at #ReutersNEXT, Todd Parsons dove into why innovative AI-driven product development must be supported by comprehensive privacy frameworks. 💡 Hear his thoughts below, and catch his full session on YouTube: https://lnkd.in/d7BWynPb #EthicalAdvertising #DataPrivacy