Criteo

We've been ranked as a high performer on Frost & Sullivan's Innovation Index 🎉    The Frost Radar ™ for the supply-side platform market features the 10 global leading #SSPs that are harnessing innovative features and technologies to drive success across the #DigitalAdvertising ecosystem.    ⭐️ As we continue to innovate in #CommerceMedia, this recognition is a testament to our successful investment in #AI, machine learning and commerce signals. Today, we’re enabling brands and agencies to better reach and engage with high-intent consumers at all stages of today’s non-linear shopping journey, while also empowering media owners to maximize their revenue streams via advanced targeting capabilities and ad formats.    Want to learn more about how our SSP is making advertising smarter? Visit our latest blog 👉 https://bit.ly/3Qhf3VK

#AI is at the core of what we do, and we believe that building responsible AI is a collective effort.     This week, we had the privilege of attending the AI Action Summit in Paris, where global leaders, innovators, and change-makers came together to shape the future of AI.     Some highlights of our participation during the event ⤵️    Our CFO, Sarah Glickman participated in the fireside chat “Powering AI, Powering Business” during the No AI Without Women event, alongside Sara Hooker (Cohere For AI) and moderator Thaima Samman. A big thank you to the European Network for Women in Leadership (WIL Europe) for the invitation! Criteo was invited to the Elysée to join heads of state and other government officials and executive leaders of AI companies for discussions on how to create positive and significant impact on the future of AI.    Vianney Perchet, Principal Researcher at Criteo, spoke at the AI, Science and Society conference at Institut Polytechnique de Paris, discussing how AI oracles can enhance decision-making by providing solutions to complex problems.    Beyond regulation, we believe businesses must commit to #ethicalAI—ensuring diverse data, transparency, and thoughtful algorithm design.    We also know that AI cannot reach its full potential without #diversity. Women currently hold 21% of tech roles at Criteo, and we are committed to increasing that to 26% by 2030. Because the future of AI, and tech as a whole, is stronger when everyone is included. 🧡    #AISummit #AIActionSummit #ParisAIsummit

Real brands, real results. ⭐️ Learn how Shopify Audiences is driving growth. Advertisers are driving higher ROAS, site traffic, and conversions with Shopify Audiences and Criteo. The results speak for themselves: 🪴 7X ROAS for a garden & landscaping supplier 🏠 8K highly qualified visitors for an upscale home retailer 🏀 4X ROAS for a sporting goods brand 🍴 50 new subscriptions for a meal service By combining Criteo’s ad technology with Shopify’s commerce insights, brands are reaching high-intent shoppers and maximizing their marketing spend. 📈 Read the full story: https://bit.ly/3CNYs8O

What will make today's companies thrive tomorrow? ⏭️ 🌟 As a strong advocate for #DEI values, Marc Fischli's management style shows how compassionate leadership can naturally boost employees' commitment, and drive business growth. In this interview, he shares insights on leadership and the future of #Adtech, explaining why companies that prioritize diversity will come out on top. 🔗 Read more: https://bit.ly/3WSq2IJ

As #AI adoption skyrockets 🚀, so must protections for data privacy and ethical advertising. During his recent panel at #ReutersNEXT, Todd Parsons dove into why innovative AI-driven product development must be supported by comprehensive privacy frameworks. 💡 Hear his thoughts below, and catch his full session on YouTube: https://lnkd.in/d7BWynPb #EthicalAdvertising #DataPrivacy

Ready to unlock the full potential of your offsite campaigns? 🔓 We're excited to announce the launch of two powerful optimization models, now available for Criteo Commerce Max. Why choose these new AI-powered optimizers? ✅ Precision targeting ✅ Tailored goals for campaign success ✅ Brand-centric optimization ✅Optimized for offsite dynamics But most importantly? ⭐️ Results: Our Beta results show a 55% reduction in cost-per-order achieved with the Conversion Optimizer, while the Revenue Optimizer delivered an impressive 2.5x boost in ROAS. 👉 Read more here: https://bit.ly/4hIsU2K

Retail media is changing fast ➡️ Here’s your roadmap to navigate it in 2025. From AI-powered personalization to groundbreaking new ad formats, the industry is rapidly evolving—and we don’t want you to fall behind! That’s why we teamed up with Coresight Research to bring you the top 10 trends set to shape the #RetailMedia landscape in 2025. 👉 Get the full report and explore all the key insights here: https://bit.ly/4hbGRq5 #CommerceMedia #MarketingTrends #DigitalAdvertising

Are you ready to deconstruct some common misconceptions about sales? 🤯 In this article, Juliane Tietz takes a look back on her journey as a Sales Manager, breaking down assumptions about money and competitiveness. ⭐️ She shares how embracing a positive mindset and healthy competitive spirit has been essential—not just for her success, but for anyone looking to grow and thrive in sales. If you believe, like her, that sales can be about collective progress as much as personal growth, this article is a must-read: https://bit.ly/4hzSiYw #SalesLeadership #GrowthMindset #CompanyCulture

Celebrating Lunar New Year across the globe! 🌙🧧 This year, we welcome the Year of the Snake 🐍, symbolizing wisdom, intuition, and transformation. #LunarNewYear is a time for family reunions, feasts, and traditions that bring luck and prosperity. Criteo teams around the world celebrated together with red lanterns, snake-themed decor, and traditional delicacies. 🏮 We’re wishing everyone a prosperous and joyful Year of the Snake!

🎯 Reaching the right audience at the right time is the key to better marketing results. To push the limits of #performancemarketing in the Middle East and North Africa, adidas partnered with Criteo to expand its audience beyond social and search. Using #AI-driven audience prospecting and Adaptive Revenue Optimization, adidas achieved: ✅ 66% improvement in low-funnel ROAS ✅ 81% improvement in mid-funnel ROAS ✅ A stronger, more engaged customer base As Aleksandra Matveeva, Performance Marketing Manager at adidas, shared: "Criteo can be a key partner in driving marketing efficiencies as we optimize and scale, while understanding attribution from a mid-funnel point of view." Read the full case study here: https://bit.ly/40O5PWQ