DCMN

Munich, a city of precision, beer, and... predictable football victories. Spent some quality time with the DCMN team in our Munich office, and naturally, we had to catch FC Bayern München doing what they do best—winning (again). Special shoutout to Haruka Gruber, Victor Gauger and Benedikt Schmid at DAZN for making it a proper football experience. It’s not just about the goals; it’s about the teamwork—on and off the pitch. And let’s face it, having a team in Munich isn’t too shabby when it comes to combining business with a bit of Champions League brilliance. ⚽ #DCMN #MunichMoments #TeamworkWins

Monthly team meetings that aren’t just meetings—they’re where the magic happens. Big ideas, real results, and a team that brings it every time. Couldn’t ask for better. Thanks to Gizem and Marta for presenting! 💙 #TeamGreat #ResultsMatter

CTV: The Big Screen’s Next Evolution Linear TV is quietly slipping into the past, and Connected TV (CTV) is rewriting the future of big-screen advertising. It’s not just another screen—it’s where creativity and connection meet in ways we’ve only just begun to explore. Jan Interthal (from Pink Stealth Boat), you’ve absolutely nailed it with this article. It’s sharp, it’s insightful, and it’s exactly what brands need to see right now. Thank you 💜 for bringing this to life—it’s a piece to be proud of. Curious about how CTV can redefine your brand’s story? Jan’s article has the answers and DCMN the solutions: https://lnkd.in/djZ36Smu #CTV #DoChangeMarketingNow #DCMN

2024’s Auction & Resale Market Leaders: Who’s Leading and Who’s Chasing? The auction and reselling scene isn’t just heating up—it’s on fire. Our latest data spills the tea on who’s got market recognition and who’s clawing their way up the ranks. Let’s break it down: Kleinanzeigen still wears the crown, flexing a 62 -70% awareness rate all year. Even after a dip to 62% last October, it’s clear: Kleinanzeigen isn’t just here—it owns the space. Vinted is the undisputed favourite for fashion seekers, rising to 55% awareness in October 2024. Loved by eco-warriors and trendsetters alike, it’s a staple for anyone refreshing their wardrobe with pre-loved finds. 🎮 In the electronics and media zone, momox (holding steady at 49-50%) and rebuy (33-31%) have carved out solid niches. Not flashy, but steady—think trusted underdogs who know their worth. Depop needs a comeback plan. Awareness stayed at 4% in October—time to rethink the game plan if it wants Gen Z’s attention. Shpock and Quoka GmbH are stable too, floating around 21-22%, but could they do more? Rising Stars Alert: Back Market (awareness jumped to 14%) and Grover (steady rise from 8-11%) are riding the wave of demand for refurbished goods. Then we’ve got Sellpy and Catawiki, gaining traction with second-hand fashion and rare collectibles. Growth may be slow, but it’s unmistakable. And here’s the kicker: 6% of consumers still don’t recognize any major platform out there. If that doesn’t scream “untapped potential,” what does? Here is more in our latest blog post: https://lnkd.in/eaqj2M8P In the end, the resale market in 2024 is anyone’s game—if they’re willing to play bold and win big. ⚡ #AuctionMarket #ResaleRevolution #BrandBattle #UntappedPotential #MarketMoves

Where’s the love 🩷 for second-hand? Our data shows auction & reselling relevance climbing with consumers—up to 25% who see it as “very relevant” this year. 🌍 Platforms like Vinted and Kleinanzeigen are tapping into this sustainable demand. Dive into the numbers and see how brands are reshaping the retail experience. 📊 https://lnkd.in/eaqj2M8P #ResaleMarket #ConsumerTrends #Sustainability #BrandAwareness #DCMNInsights

The Auction & Reselling Market 2024: Where Second-Hand Meets the Next Gen From eco-conscious Gen Z to nostalgic Gen X, the auction and reselling world continues its meteoric rise. In our latest Brand Tracker, we uncover key insights into how platforms like Kleinanzeigen, Vinted, and Depop are capturing hearts and driving consumer spending habits. Whether it's sustainability or the thrill of the find, the second-hand market is not just a trend—it's here to stay. Read the full analysis and get the stats here: https://lnkd.in/eaqj2M8P #AuctionMarket #Reselling #SecondHand #Sustainability #GenZ #BrandAwareness #MarketingTrends #DCMNInsights

Turning “Pretty Sure” Into “Hell Yes” with Creative Performance Testing Let’s face it – there’s no room for “I hope this works” in the world of ads. That’s why we’ve teamed up with Pink Stealth Boat to give your creatives the ultimate test drive. Because good looks are one thing, but results? That’s where the magic is. Lisa’s blog post is your inside scoop on how we put your ads through the wringer to make sure they’re not just eye candy but actual game-changers. Ready to skip the guesswork?

✨ Wishing you all a bright and joyful Diwali! ✨ As we celebrate the Festival of Lights, may this season bring you new beginnings, prosperity, and boundless joy. Let’s light up our lives with hope, connection, and success as we look toward the future. From all of us at DCMN, Happy Diwali to you and your loved ones! 🪔🌟

Big Thanks to Lisa for Sharing Her Creative Insights! When Lisa decided to dive headfirst into Creative Performance Testing, she wasn’t here to just “see how it goes” – she was here to know. And she nailed it. Her blog post? Not your typical how-to. This is the inside track on how brands can ditch the guesswork and get real clarity on what works from our Insights Team at DCMN. Imagine launching ads that don’t just look good but work good – fueled by real audience feedback and data-backed insights. That’s what Lisa and the Insights Team together with Pink Stealth Boat break down: a no-nonsense approach to making sure your creatives cut through the noise and hit home. Think you’re ready to launch? Think again. You haven’t tested with DCMN yet. Check out her post and see why Creative Performance Testing is where unstoppable campaigns begin: https://lnkd.in/d6Z9YDyJ 👊 #creativeperformancetesting #creativeinsights #adtesting

What’s holding people back from second-hand gifting? For 48%, concerns about quality and hygiene remain the biggest barriers. But with more people embracing the second-hand trend, platforms like Refurbed, Vinted, and Vestiaire Collective are ensuring high-quality, curated selections of pre-loved goods. 🌟 Whether it’s finding that perfect vintage piece or making a sustainable choice, second-hand gifting is becoming easier and more accessible than ever. It’s not just about saving money—it's about thoughtful gifting with a story behind it. 💝 Are you ready to join the second-hand gifting revolution? Read our blog post: https://lnkd.in/d68V79Gy #SecondHandGifts #Sustainability #ThoughtfulGifting #EcoFriendlyShopping #PreLoved