NATIVA™

As yet another year comes to a close, we take the time to reflect on the miles we walked, the people we met, and the conversations we had. As we expanded our range of natural fibers with regenerative cotton from Greece and sustainable cashmere from Mongolia, this year found us visiting new lands and discovering new cultures. Deepening our commitment to social impact, we launched a project empowering rural women—providing them with tools and opportunities to grow their independence and improve their livelihoods. We had the privilege of hearing inspiring life stories along the way, and were reminded of just how important community really is. Next year promises even more exciting journeys as we venture to the highlands of Peru to explore their unique alpaca traditions and to South Africa to learn from communities stewarding the land through ethical mohair production. We believe that we are stronger together —thank you for joining us on this journey. The NATIVA team. 

Celebrating World Soil Day 🌍 At NATIVA™, we believe in the power of healthy soils—not only as the foundation of sustainable fashion but as the key to a thriving planet. Through the NATIVA Regen Project, we are driving regenerative practices that go beyond sustainability to actively restore and enhance ecosystems. By partnering with passionate farmers, brands, and local communities, we aim to: ✔️ Improve soil health ✔️ Boost biodiversity ✔️ Reduce carbon footprints ✔️ Foster stronger rural economies Check this video where Ian and Di Haggerty share their inspiring insights about the importance of the journey towards a regenerative future. #WorldSoilDay #RegenerativeAgriculture #SustainableFashion #NATIVARegen #SoilHealth

Recently, our Sustainability and Sourcing team— Nicolas Sapelli, our Sourcing and Regenerative Director, Carolina Borlandelli, Sourcing and Regen Coordinator, and Candelaria Cortizas, Sustainability Coordinator—spent time in South Africa visiting farms, meeting partners, and exploring a new natural fiber to incorporate into our NATIVA programs. These were two intense weeks, where we first visited NATIVA certified farmers in different areas in South Africa, and learned about the struggles farmers need to overcome; finding ways to improve through our program. We got to know the unique beauty of their landscape, their culture and way of life, and the outstanding quality of South African wool. We were able to catch-up with farmers that are leading the way in to Regenerative practices in each area, which we are very proud to have on our NATIVA program. It was inspiring to connect with colleagues and build new partnerships as well, especially as we look into new fibers. This was a highlight of the trip, as we learnt about the amazing world of the Angora Goat and its Mohair fiber. We are very grateful for the opportunity to each person that accompanied us, and are looking forward to more collaborations to come! We would like to specially thank Anthony Kirsten Guillermo Lazarte Palao Evert Vermeulen Juan Venter Lindsay Humphreys Stephanie Kirsten Michael Brosnahan

We’re proud to share that NATIVA has been highly commended in the Best Fashion & Accessories Environmental Initiative category at the Country & Town House Future Icons Awards! This distinction honors our commitment to sustainability and responsible practices throughout our entire process. A big congratulations to Elvis & Kresse on their inspiring win! We are grateful to our team, partners, and supporters for helping us drive change in fashion. Let’s keep pushing forward together. 🌱 👉 Check out the full list of winners and nominees here: https://lnkd.in/eW8YsU6i

Last week we took part of this year’s Textile Exchange conference and we thought it was a welcome time to strategically look at how we can improve and collaboratively create change; we came back with practical and specific actions, confirming we are on the right track for our wool, cashmere and cotton programs, both for farmers globally and for the environment.    Beyond the learnings, we much valued meeting you in person: farmers, industry peers, customers, brand partners and leading organizations. We want to thank and praise Textile Exchange on creating a well-balanced conference between thought leadership, informational sessions, interactive panels and networking breaks.   This conference was particularly emotional as we saw Natural Intelligence experts and NATIVA Regen farmers Di Haggerty and son Matthew Haggerty taking the stage to receive the Ryan Young Climate award, and working with Jeanne Carver & team on an exciting new project. We also loved listening to La Rhea Pepper’s panel on The Social Side of Regenerative Agriculture, contributing with the stories of NATIVA Regen women farmers, for both wool and cotton, coming from 5 corners of the world.   Thank you for those who came by to see us, including (and certainly not limited to): Bec Hamersley, Carrie Freiman Parry, Janessa Leone, Yoann Regent, Louise Lund, Ellen Johnson, Lucía Alcover Vilanova, Nadine Cotton, Lucianne Tonti, Inka Apter, Rachel Molina, Courtney Bachmann, Erika B., Gabriele Pilger, Veera Sukumaran, Lindsay Humphreys And a heartfelt congratulations to every person taking the stage, moderators and speakers, our team divided and conquered to attend as many as possible. We are now tackling the extensive to-do list 🌱 .   We look forward to seeing everyone next year!

What an exciting milestone with ba&sh! This partnership demonstrates the incredible results that can come from working hand-in-hand with nature. Congratulations to ba&sh for your dedication to sustainability and for creating this stunning Medee dress. Let´s keep walking on the bright side! #regenerativeagriculture #Nativaregen #NATIVA

More moments from Pasadena 💬📷 From building resilient farming systems and advancing impact data, to reshaping supply-demand for sustainable materials, the first afternoon of breakout and plenary sessions at the 2024 Textile Exchange Conference covered the foundations of multifaceted strategies to shape a more responsible industry. We wrapped up with a much-anticipated launch and pivotal moment that we’ll be sharing more about on our channels soon.   Swipe to see more, and make sure you’re signed up to our up to our newsletter list to receive our full daily rundowns and key takeaways from the sessions https://lnkd.in/eFXHDtCy →

Over a year in the making, our latest partnership with ARKET brings to life a collection of wool essentials for women, men, and children as part of our NATIVARegen™ program. Showcased through film and in-store activations, this capsule collection is a testament to the power of natural materials and their positive impact. The NATIVARegen™ program is built on scientific data to create meaningful change. By improving soil health, enhancing nutrient cycles, fostering biodiversity, advancing responsible water management, and reducing CO₂ emissions, NATIVARegen™ supports a more resilient ecosystem. The program also drives social impact by supporting farmers and surrounding communities. Congratulations to everyone on the ARKET team who helped bring this collection to life!

Lanas Trinidad has been a pioneer in sustainable wool processing since the 1990s, applying circular economy principles to minimize waste, reuse resources, and reduce environmental impact. They rely on a 1,000,000 cubic meter rainwater dam to wash greasy wool, avoiding the use of city water or groundwater. Additionally, organic and biodegradable detergents are used in the scouring process. The company further exemplifies sustainability by recovering wool grease for the cosmetics industry and converting industrial effluents into renewable biogas. Their innovative approach also includes using treated water for irrigation and producing bio-fertilizers from wool dust, creating a fully sustainable production cycle. @lanastrinidad #CircularEconomy #WoolProcessing #RenewableResources #Sustainability

We are looking forward to once again being part of the Textile Exchange Conference, taking place this year in California from October 28-31. You can find us at Booth #67! We invite you to stop by, meet our team, and share your insights on the textile industry and sustainability. We’re excited to connect, hear your experiences, and explore opportunities to collaborate for a more sustainable future. Whether attending in person or virtually, we look forward to seeing you there! Register here: https://lnkd.in/edBsPFUr #TextileExchange #Sustainability #NATIVA #NATIVARegen