We've been partnering with Favikon in an official capacity for over a year now.
I’m blown away by the technology and community they're building. They’ve got the best LinkedIn influencer analytics. Bar none.
To address the growing need for accuracy, curation, and professionalization in the creator space, I've been invited to serve as one of several Regional Leaders.
Favikon launched this initiative to enhance local market expertise, improve the accuracy of creator rankings, and strengthen connections within regional creator communities.
Tech is scalable but community needs a human touch. They’ve rolled out these regional leaders in order to:
• Support the accuracy and integrity of creator rankings
• Foster meaningful connections within the creator community
• Generate thoughtful insights on industry trends
With over 12M+ rankings across 106 countries, Favikon sets the standard for quality-driven creator identification and vetting.
It’s been exciting to work closely with Jeremy Boissinot and team over the past year. We’re all incredibly bullish on the future of LinkedIn (and LinkedIn influencer marketing in particular.
Why?
📈 LinkedIn’s Community Surge:
• Video viewership up 36% YoY
• Uploads up +34% YoY in Q4 and +36% YoY in Q1
• The platform now gets more comments per week than Reddit
💰 The Opportunity for Brands & Marketers:
LinkedIn today is akin to YouTube in 2010, Creators are undervalued, the ecosystem nascent and brand dollars haven’t caught up. Additionally, LinkedIn boasts the most affluent audience in social.
Looking forward to continuing this partnership with Favikon and connecting with others who are equally committed to a more transparent and impactful creator economy.