Any decent content strategy starts with knowing your customers. Take some time to really reflect on the ICP - Ideal Customer Profile for your organisation. This is a joint effort: sales, marketing, customer success and other stakeholders have to be aligned on who it is they are serving.
Ideal Customer Profiles (ICPs) and buyer personas have long been a staple of B2B marketing strategies, helping marketers and sales professionals target the most qualified prospects for their company’s solutions. Featuring Catherine Vlaeminck, Jeff Cleasby, Adriana Stein, and Sharon P., our ICP course discusses how to enrich these assets with verifiable data, and explores: 📝Steps for creating and maintaining efficient B2B ICPs and buyer personas 🎯Audience segmentation strategies to inform your ICPs 🔍How to successfully integrate ICPs and buyer personas into your marketing strategies to gain valuable insights ✍️How to adapt your content marketing efforts to different ICPs and personas INFUSE Academy courses are available free of charge to INFUSE clients and partners. Enroll now: https://lnkd.in/d8Z54juX #INFUSEAcademy #eLearning #B2BMarketing #IdealCustomerProfile #BuyerPersonas