Grasp

Last week, part of the Grasp team gathered in the French Alps for an amazing offsite. During this offsite, we looked back on the great achievements of 2024, and looked into the exciting strategies and product revamps for 2025 to better service our clients. Stay tuned for a series of updates for the new year! #offsite #teambuilding

Last week NewDigitalAge has published a new report on human error and ad spend wastage in the digital media buying industry. The report dives into how human errors – such as overspend, which is estimated to cost the industry $23 billion each year – can cause significant damage to a business, with valuable inputs from industry leaders from Mindshare, MG OMD, Digitas UK, The Kite Factory, Total Media, Alligator Solutions and more. Link in comment to access the full report. #mediaQA #operationalexcellence #qa

Last week NewDigitalAge has published a new report on human error and ad spend wastage in the digital media buying industry. The report dives into how human errors – such as overspend, which is estimated to cost the industry $23 billion each year – can cause significant damage to a business, with valuable inputs from industry leaders from Mindshare, MG OMD, Digitas UK, The Kite Factory, Total Media, Alligator Solutions and more. Link in comment to access the full report. #mediaQA #operationalexcellence #qa

#GraspTheNews 🚀 The Grasp team is excited to welcome Lyuping QIU as our new Client Partner on the client services team! With a versatile background as a chief of staff, content creator, and QA analyst, Lyuping brings outstanding communication skills, a keen problem-solving mindset, and a commitment to delivering a seamless client experience. Outside of work, Lyuping is a sport enthusiast and she's passionate about studying human behavior, culture, and social trends. Welcome onboard, Lyuping! 

Last week, the Grasp team had the honor to participate in our client Beiersdorf’s Global Media Tech Summit in Hamburg, to showcase our best-in-class taxonomy governance solution and the great results that we have achieved together. Thank you for having us! 🙌🏼 #taxonomy #mediadata #namingconvention #beiersdorf

The Grasp team is #hiring! We’re seeking a junior client partner (end-of-study internship) to join Côme Colin's outstanding client services team. This position is primarily located in Paris, France, but offers the flexibility of remote work.

Today we are officially launching Loop by Grasp, our latest connected workflow product universe 🙌🏼 Loop contains a series of powerful sub-products that address specific media buying workflow scenarios, such as 1️⃣.⁠ ⁠connecting media plans with different publishers 2️⃣.⁠ ⁠Second Approver 3️⃣.⁠ ⁠SDF File Builder & Checker 4️⃣.⁠ ⁠Bespoke workflow solution development Drop us a note if you wish to learn more, and we look forward to having you in our Loop universe very soon! 🤩

#GraspTheNews The Grasp team is excited to welcome Megan Cantreau, the newest addition to our awesome client services team, as Senior Client Partner! 🎉 Megan has 5+ years of experience working in the digital advertising industry, across campaign management roles in agencies and account management roles supporting brands and agencies alike. Megan also holds a master’s degree in marketing from INSEEC Grande Ecole. In her free time, Megan is quite a traveler. She once studied in Peru, backpacked through South East Asia, and she’s also a big roadtrip lover. Welcome to the crew Megan! 👏🏼

⭐️ Live from #Vivatech this morning! Grasp was mentioned by Mathias Chaillou, Chief Media Officer at L'Oréal on stage during the panel of “Everything, Everywhere: AI-Powered Marketing”: “Grasp is a marketing and advertising partner that we are very passionate about. Working with Grasp enables L’Oréal to enforce taxonomies and naming conventions, we also work with their AI solution to go back in time to fix and correct historical data. This has been a really big game changer”. #adtech #AI #innovation #digitalmedia

YESSSS - 10K users! 🔥 What a growth journey this has been… A big thank you to everyone’s love and support for our preventive QA suite and taxonomy suite. And...this year we will be launching our 3rd product, a connected workflow solution that aims to take media & data excellence to the next level. Drop me a note if you’d like to get a sneak peak! 👀 Thank you for being a part of our journey, this is just the beginning ;) 💪 #mediaexcellence #adtech #digitalmedia