Happydemics

📸 Meet Thomas Chafiol, our Engineering Orchestrator Far more than a Head of Engineering, Thomas ensures our tech plans come to life with precision and clarity. A master of balance, he harmonizes the technical with the human, guiding teams through challenges with #expertise and #diplomacy. We’re so lucky to have him at the helm! #Team #Talents

Want to sell even more? 🛍️  Learn from North America's success with OLV! North America's dominance in online video platforms shows how high ad recall and likeability translate into real conversions. Get the full picture👇🏻 #OLV #SalesGrowth #AdTech #BrandEngagement #VideoMarketing #MarketingStrategy #NorthAmerica

👀 Is this the future? A senior playing mobile games on their tablet, a 30-something unwinding with a console after work, and a teenager exploring the latest virtual worlds. Absolutely not, it's now. In France, the average gamer is 38 years old. Nearly 70% of adults regularly pick up a controller, and even 44% of seniors over 60 join in the fun. And it’s a similar story worldwide. 👉🏻 Gaming has no age limit. It’s a shared language, a universal hobby connecting generations. With in-game advertising, brands have the chance to engage this diverse audience in their favorite digital playgrounds. #InGame #GamingTrend #CrossGenerationalMarketing #AdTech

🥊 Stand up for women Today, on this International Day for the Elimination of Violence Against Women, let's celebrate the strength, resilience, and potential of every woman. Together, we can create a world where all women live free from fear and violence. It's time to stand up, speak out, and make a difference. #EndViolence #StrongerTogether #WomenPower

🎙️"We can create lasting, impactful stories that put the consumer first again by adopting a more privacy-first measurement framework. That's timeless and priceless." Discover Virginie Chesnais' perspective in this exclusive interview at the Future of Media event in London. She discusses the balance between precision, scalability and consumer-first storytelling. Thanks to Adwanted Events for these inspiring moments ✨ #Advertising #Innovation #FOML

🛡 International children's rights day 👶 How can we truly protect their privacy in a hyper-connected world? Every click, every share, every app… children’s digital footprints grow, often without their knowledge. Deutsche Telekom’s striking campaign, "Don't share your kids' personal information", reveals a harsh reality: their data can be exploited, their safety jeopardized, and their innocence targeted. As advertisers, parents, educators, this ad holds a mirror to our collective responsibility. Are we doing enough? Advertising has a power to spark awareness and drive change. #ChildrensRightsDay #PrivacyMatters #EthicalAdvertising

🆕 Introducing custom combinations on our Brand lift suite Build your own set of KPIs tailored to high specific ad campaigns, enhancing your Brand lift like never before. TIP 💡 Save your custom template for future initiatives. Flexibility and personalization are at your fingertips! #BrandLift #Customization #Innovation #AdTech

ICONIC ✨ How to break the mold for women in advertising 🌟 One of the first women in advertising to make her mark, Shirley Polykoff revolutionized the industry with her groundbreaking campaigns, especially her work on the iconic "Does she or doesn't she?" campaign for Clairol. Her creativity and boldness changed the way brands connect with consumers, empowered women and set new standards in advertising copywriting. In a male-dominated field, Shirley Polykoff's legacy shows us the power of diversity to drive innovation. #WomenInAdvertising #AdvertisingIcons #FemaleLeaders

Meet Cynthia-Réanne K., our Experience Maestro ✨ Far more than a product owner, she transforms a highly technical solution into meaningful journeys for all of our users. A master of consensus, Cynthia bridges the gap between complexity and clarity, making value creation feel effortless. We are very proud to have her on board! #Team #Marketing #Employees

📢 New Partnership with CANAL+ BRAND SOLUTIONS As Canal+ launches STREAM+, we’re excited to join forces to measure the real impact of ad campaigns in this dynamic new space. This partnership allows advertisers to optimize digital campaigns across CTV and cross-devices, using our powerful Brand lift suite. 👉🏻 Access key metrics like ad recall, brand image, consideration, and purchase intent, all tailored to each campaign’s goals. We’re proud to be part of this innovative journey, offering reliable measurement to help advertisers prove the value of their investments. #Partnership #AdvertisingInnovation #AdImpact #BusinessGrowth