Hawk (an Azerion company)

🇨🇭 Hawk DSP (Azerion) makes its omnichannel drive-to-store activation and measurement solution official in Switzerland! ✅ Available from now on to all local advertisers, and in exclusive partnership with oKube by Smart TraffiK, the solution enables Swiss advertisers to target and direct their audiences at all their stores and to measure their impact precisely. For more information (in French) ➡️ https://lnkd.in/eJy5mdjA

Let’s change the #DOOH game! 🚀 For the launch of the new AMD RyzenAI processors, we at #HavasMediaInternational teamed up with AMD to create a groundbreaking programmatic campaign that smoothly combines TikTok and Digital Out of Home – and it delivered some amazing results:   👉 14.4 million impressions through DOOH screens in Berlin 👉 27% boost in brand awareness   What makes us the #Gamechanger? We specifically targeted the urban, tech-savvy generation by bringing the popular TikTok look to City Light Posters and public transport screens in Berlin. The programmatic booking with DSP of Hawk (an Azerion company) ensured that the messages were placed at exactly the right moment and in the right location – with maximum visibility and relevance. This allowed us to create a strong link between digital user behavior and the physical world. Combined with the high-frequency DOOH screens from WallDecaux, we were able to create a true #MediaFirst in the German market.   "The programmatic use of DOOH in combination with a familiar interface like the TikTok design was the key to the success of this campaign. We were able to reach the target audience right where they spend their daily lives while also building strong brand engagement," says our colleague Ellinor Klier, Head of Digital at #HavasMedia.   A big thank you to our partners – together we’ve set new standards in digital brand communication!   John Taylor, Steven Fund, Christine Walton, Simon Strangfeld

🚀  Exciting news for advertisers in France, Belgium, and the Netherlands! Azerion is thrilled to announce the strategic integration of its Hawk (an Azerion company) DSP with MyAdbooker SSP, a leader in Digital Out-of-Home (DOOH) advertising. This partnership provides our clients with exclusive access to premium DOOH inventory across these dynamic European markets. 💡Why does this matter? With this integration, advertisers using HAWK DSP can enhance their programmatic strategies by adding high-impact DOOH opportunities to their omnichannel campaigns, delivering even more precise and powerful results. 🎯 New opportunities are opening up to leverage exclusive DOOH inventory across three of Europe’s most dynamic markets. 📢 A game changer for the DOOH ecosystem in Europe, we’re excited to collaborate with MyAdbooker to bring even more innovative solutions to our clients. 👉🏻 Learn more: https://lnkd.in/et7Cvdn3

🎉 We are delighted to announce that Hawk (an Azerion company) has been shortlisted as a finalist for The Wires Awards 2024 (by ExchangeWire), in the ‘Best Multichannel Strategies’ & ‘Best Commerce Media Campaign’ categories. Well done to all the teams who contributed to the success of these campaigns. 👀 See you on 7 November for the final results. 💪🏻 Special Kudos to Shanil Chande, Jessica Harris & Max Cole!

While Hawk joined the Azerion group almost a year ago, we spoke to Nicolas Sistac, Platform Commercial Director at Hawk DSP, to understand how the platform has evolved since the merger and to discuss the future. Learn more about our future developments and ambitions 👇🏼

👀 Le 27 septembre prochain, ne manquez pas le webinar de l'Alliance Digitale sur le DOOH programmatique ! 🎤 Durant cette session, découvrez le dernier panorama sur la mesure d'audience en pDOOH ainsi que les nouveaux inventaires activables. De nombreux cas pratiques seront mis en lumière, dont une activation pDOOH innovante orchestrée par Hawk (an Azerion company) et présentée par Eva Bardot. Pour vous inscrire, rendez-vous ici ➡️ https://urlr.me/WVnKD

🚖 FREENOW Takes Innovation to the Next Level! 🚖 FREENOW teamed up with the7stars to launch a groundbreaking, multi-channel campaign utilising the advanced programmatic platform Prospero (powered by Hawk (an Azerion company). This allowed FREENOW to engage audiences through Digital Out-of-Home (DOOH), Online Video (OLV), and Digital Display. 🔹 Key results? • 45% of exposed audiences are now considering using FREENOW—a 20% uplift over the control group! • Ad recall increased by 15%, proving the power of context-driven, dynamic ads. 💫 What made this campaign special? Real-time flexibility, custom audience vectors, and even weather-triggered creatives! By leveraging technology and precise targeting, FREENOW proved that smart advertising can deliver exceptional results, even on a conservative budget. 💡 #AdTech #ProgrammaticAdvertising #DOOH #RideHailing #Innovation #DigitalMarketing Michelle de Maat, Laura Flewitt, Georgia Yaksich, Shanil Chande

"When I started at Hawk, I was particularly struck by the obsession with customer satisfaction and the involvement of each employee in their day-to-day duties. It’s pleasant and stimulating to work with people who are brilliant and passionate!" Discover our discussion with Eva Bardot, Head of Publisher FR & BE at Hawk (Azerion) 👉🏼 https://lnkd.in/eNxcekEy #interview #meetandgreet

We’re excited to share that Hawk has partnered with Veritonic to enhance our platform’s capabilities! Starting today, our users will benefit from Veritonic’s Audio Attribution solution, allowing them to track and measure the performance of their audio, podcast, and CTV ads with precision. Providing a comprehensive view of all of the actions that listeners took across all devices after hearing or seeing their ad, including adding items to check-out carts, completed purchases, leads, and more, this solution will empower our users with the insights they need to maximize the impact and ROI of their advertising investments. Learn more on ExchangeWire: https://lnkd.in/eGJC4UuN #partnership #digital #audio

"Don’t wait for an opportunity, create it!" Discover our discussion with Edouard Petitjean, who joined Hawk at the beginning of 2023 to form the team in charge of the DSP for France! #interview #meetandgreet