INTO BEAUTY FLOW

@intobeautyflow as an indep consulting firm is over 🫶 I love love love the beauty & wellness industry, and I feel so grateful to be onboarding a new adventure soon … a huge thanks to those who gave me the opportunity to work on beautiful projects for the last (almost) 5 years (agencies or brands) 💕 I might continue this account just for fun, under other formats … 🫶 let’s see what’s next I just want to go with the flow 🌊 #feelinghappy

SNEAK PEEK OF WHAT WE ARE DOING You wonder what services INTO BEAUTY FLOW provides ? We help you decoding the cultural, product & service future landscape for beauty + wellness with an expert eye 👁️ - Brand platform & identity - Brand content & expression - Strategic workbooks on targeted beauty territories - Spas & wellness rituals development - Brands & businesses analysis (benchmark) - Societal archetypes - Retail tours Contact at julia@intobeautyflow.fr for more info !

AURA GLOW: A NEW FUTURISTIC STELLAR STORY I LOVE LOVE this artistic direction. @sunniesface launched 3 small ovoidal highlighters, keeping inside the secret of 3 glowing planets: moon dust, stellar shine and saturn glow ! The idea that the universe and planets have an effect on our global energy is both a booming and ancestral idea. Here, they’re releasing their energy into a makeup bottle. You can see that the soft light is coming from the floor, where the product captures the glow. The idea of a glow becomes bigger than us, something natural that comes from different sources, both internal and external, but also coming from our surroundings, even from our galaxy. Women are wearing very soft pink clothing, an ode to a new glow sensuality. Photos are from @sunniesface Text is @juliacrn

Hi there 👋 I will be at @makeupin_world NYC💄on Sept 18th, will share some content and meet beauty friends & clients. Let’s catch up there ! julia@intobeautyflow.fr

TRUDON x VERSAILLES CANDLE COLLECTION 🕯️ I am from Versailles, and I can say the city has really evolved since 5/6 years. Versailles isn’t anymore the boring city it used to be, and will still be the crid of france luxury/ royalty imaginary. Many brands take a seat in Versailles to get inspired, and I LOVE LOVE LOVE that @trudon (the ancient wax molder for the royalty) just launched a Versailles collection for this summer and Olympics-time. The smell brief is Versailles’ gardens in Spring, and I have to say that I loved it and bought myself the small candle 🌱 So because it’s my roots and I love Versailles more than I used to, I wanted to share 💌 Versailles proposes a really interesting lifestyle for brands. Photos are from Trudon website. #heritagebrands #luxurylifestyle #versailles #intobeautyflow #trends #royaltycore

OLYMPICS x LUXURY BEAUTY EXPERIENCE OFFERING Paris luxury beauty brands are preparing strong experiencial wellness, lifestyle & cultural activities for premium clients this summer. @lvmh is stronger than ever with 2 key brands, Dior & Guerlain. @diorbeauty is opening from July 30th to August 11th a Dior Spa Cruise where you can experience wellness activities starting at 665€ for 2h with fitness class, relaxation & food. It can goes up to 1,800€ for 4h experience. Not in Paris but still important for luxury travelers, they just opened in Doha airport the Dior Luxury Beauty retreat, a space for VIP open 24/7 where you can experience signature Dior beauty experiences like Glow D-Tox, Massage therapies or even a barber. @diptyque just launched Maison Diptyque Paris, a new art de vivre concept where you can have specific classes to learn how to transform your candle as a flower pot, draw, perfume your interior … My favorite room ? « Le jardin imaginaire », the fantasy garden. 🪴 @guerlain has launched an exhibit about gold in its flagship on Les Champs Élysée, a signature for this perfume house that brings back in mind the gold medals from the Olympics. Last but not least, @clarinsofficial relaunched their spa at @disneylandparis ! A key signature treatment called « Royale détente » begins with a foot bath to relax people after long walks and lines. Hope this can bring a lot of inspiration to your brand, and it’s not too late to create amazing experiences for clients ! Photos are from the brands. Text @intobeautyflow @juliacrn #trends #prospective #luxury #luxuryservices #spa #wellnessexperience #wellness #intobeautyflow

INSIGHT FOCUS ‘BROTOX’: LOOKING YOUNGER TO STAY IN THE COMPETITIVE WORKFORCE According to the ASPS (American Society of Plastic Surgeons), men motivation to do botox is to stay competitive in their jobs, to reach the executive status. With a +5,55% increase in 2022, we can think that beauty standards are still important to reach the highest function levels in a company. Botox is seen as a vector of strong performance. Sources: @allure & ASPS #intobeautyflow #forecasting #trends #aestheticsurgery #botox #asps #medicalbeauty #trends

BIOHACKING BEDS: THE NEW THERAPIST COMPLEMENT FOR ENHANCED LONGEVITY ? 🧬 To read the text and have more examples, go check @intobeautyflow Instagram account. Photos here are Ammortal Chamber.

PREMIUM SENSITIVE BABY CARE OFFERING In Europe, @typologyparis has recently launched a small Instagram campaign to talk to all the parents out there, and especially to the premium beauty consumers. Knowing that 10 to 20% of newborns and babies have atopic skins, Typology shows that they answer with adapted solutions for itchy skins with a body creams concentrated in enoxolone (0,15%) & bisabolol. Continuing on capitalizing on key ingredients to reassure knowledgeable « skitelligent » consumers, it’s also a way to enter a progressing hygiene market. In Asia, the Korean brand @atopalm_official expands to China’s baby care market. They focus on a strong digital marketing strategy on Tmall, Douyin and Kuaishou. The brand (from Neopharm group) is ofc focusing on sensitive and damaged skins. Last example but not least, @babyforestayurveda is an Indian brand focusing on Ayurvedic lifestyle baby care. Naturality here is key, and respond to the most exigeant skins to protect from dryness and irritation. Photos are from the brands.

LUXURY CELLULAR ACTIVITY REPRESENTATION 🧫 Luxury brands have always been trying to represent our inner skin cellular activity. Cellular structure, cells compositions are showing that our skins are in constant movement and are key in the rejuvenation process. Working and understanding on our inner body science and skin biology is important, but make it super luxe for premium brands: gold tones, the idea of eternity with supernatural lights … Credits: photos are from instagram’s brands @biologique_recherche @helenarubinstein @lancomeofficial #cellularscience #intobeautyflow #prospective #trends #skincaretrends #cellularhealth