Born in Paris and inspired by the 70’s and 80’s American rock scene, IRO is driven by the desire to build a simple and strong wardrobe composed like a soundtrack. Not a wardrobe for the models in the magazine but for the everyday cool girls, those you can see in the streets, always moving. To this New Yorker’s vintage rock spirit, was added Parisian romanticism and a joyful Japanese madness. An inspirational tryptic which gives IRO the perfect balance between coolness, sophistication and modernity. At IRO, we easily mix fabrics, cuts and seasons. Leather with patterns, tight and loose, summer in winter and winter in sum- mer. A mix of styles inspired by these women who embody IRO. Hyperactive and free, they are fearless. They wear whatever they want, whenever they want. From 2006 and the opening of its first Parisian boutique in Saint-Germain-des-Prés, IRO has become a brand in its own right, desired and sought-after by all women of major cities. From Soho to Los Angeles, London to Seoul, Lebanon, Shanghai, Qing- dao... With over 70 boutiques and 600 points of sale around the globe, IRO continues to expand.
Lien externe pour IRO PARIS
19, RUE BACHAUMONT
75002 PARIS, FR
62 MERCER STREET
10013 NEW YORK, NY, FR
MIDNIGHT DINNER Celebrating the launch of our eveningwear capsule with friends of the brand at Anahi, Paris, on November 19th. #Iro #Iroparis #Capsulecollection
Discover our DAVYN fur boots in motion. 3D content generated by Lacuna Studios #Iro #Iroparis #FW24 #3D #Motiondesign
IRO AND SAMI MIRO VINTAGE ANNOUNCE ZERO WASTE REWORK CAPSULE COLLECTION IRO is thrilled to announce a collaboration with SAMI MIRO VINTAGE, the innovative brand designed by the eponymous designer Sami Miró celebrated for its commitment to eco-conscious fashion. Together, they will launch an exclusive capsule collection, featuring 12 unique styles that blend IRO’s archival designs with Sami Miró’s signature zero-waste rework aesthetic, giving them new life. #Iro #Iroparis #IROxSMV #Sustainability #Collaboration #Capsulecollection
FALL WINTER 24 CAMPAIGN IRO unveils its latest FALL WINTER 24 campaign. Long-time friends of the brand, photographer Chris Colls and supermodel Luna Bijl captured the essence of the IRO woman, celebrating effortless sexiness. Featuring luxurious materials, sharp graphic cuts, and a daring attitude, this campaign is a tribute to confident women with unapologetic allure, making an impact wherever they go. #Iro #Campaign #Fallwinter #FW24
FALL WINTER 24 CAMPAIGN IRO unveils its latest FALL WINTER 24 campaign. Long-time friends of the brand, photographer Chris Colls and supermodel Luna Bijl captured the essence of the IRO woman, celebrating effortless sexiness. Featuring luxurious materials, sharp graphic cuts, and a daring attitude, this campaign is a tribute to confident women with unapologetic allure, making an impact wherever they go. #Iro #Campaign #Fallwinter #FW24
Afin d’honorer ses engagements pour une mode plus éthique et circulaire, IRO lance sa première plateforme en ligne de seconde main, IRO RENEW. Pour ce projet, IRO s’est entourée de la start-up FAUME qui accompagne les marques dans l’élaboration de services et d’offres de seconde main, autour d’un processus de vente simplifié qui donne lieu à un bon d’achat. Témoignant d’une durabilité qui leur permet de traverser les saisons, les pièces IRO pourront être revendues puis rachetées sur cette plateforme, après un contrôle qualité rigoureux et un reconditionnement. Cette initiative constitue une nouvelle étape dans les engagements responsables pris par la maison, déterminée à construire un futur durable pour tous. Redécouvrez nos pièces cultes sur renew.iroparis.com et rejoignez l’aventure vers une mode plus responsable ! #Iro #secondemain #economiecirculaire #sustainablefashion
SPRING 25 MEN LOOKBOOK This collection epitomizes the spirit of the open road and the raw allure of the Nevada desert. Embrace the freedom and adventure with effortless outfits perfect for any journey. Key pieces include safari jacket, khaki green military parka, and striking black leather sleeveless jackets. Elevate your silhouette with a double-breasted navy suit, structured with a belt carelessly placed on the hips. #Iro #Iroparis #PS25 #Lookbook #Springcollection