Krasne Strategies

☝🏼Targeted email lists allow you to deliver content that aligns with specific initiatives. For example, advocacy campaigns require a different tone and call to action than fundraising efforts. By maintaining separate lists, each recipient receives information that interests them. This helps build stronger relationships, boosts engagement rates, and drives greater impact. 📧Maintaining specific email lists is part of a successful communication strategy that helps mission-driven organizations nurture meaningful connections with their audiences.

📰🗞️The old saying “If it bleeds, it leads” guides news cycles, but marketers and communicators can take a different approach. This doesn’t mean ignoring hard truths, but instead focusing on the positive impact your organization makes. Uplifting narratives give your audiences a much-needed break from the negativity and connect them to your organization. ✨Five timely news hooks for your organization’s holiday messaging: 1.) National Adoption Month (November): Highlight stories of families who came together through adoption 2.) Thanksgiving and Gratitude: Give thanks to supporters, donors, customers, volunteers, and allies 3.) Christmas and the Spirit of Giving: Emphasize peace, generosity, and compassion 4.) End-of-Year Charitable Giving: Encourage tax-deductible donations! 5.) Faith Communities: Highlight the importance of diverse faith traditions, including those that may have lesser-known holidays this season, such as Sikh, Muslim, and Hindu communities

What are three ways to engage your audiences that don't involve social media? Send that newsletter—don’t let it gather dust in your drafts. This week, send two personalized emails to a donor, prospect, or evangelist. Share an article or podcast that made you think of them. Bonus points if you schedule a 15-minute virtual coffee catch-up. Plan a holiday gathering. It doesn’t have to be elaborate! A simple breakfast with coffee, cinnamon rolls, and breakfast burritos for 10 awesome prospects or clients can go a long way. Learn more here https://lnkd.in/eBX-FGU2

This Halloween let your content marketing be a graveyard smash! 🎃🦇👻 "But of all the things that go bump in the night, the scariest thing these days might just be... social media. Monster Mash: Changing algorithms  Vampires: Influencers spreading half-truths  Ghosts: Viral posts that don’t necessarily bring in customers or revenue" Read our full post here https://lnkd.in/eBX-FGU2

✨More is not always more. Sometimes invite-only events are the right move to help a non-profit achieve their goals. 🌟 True story: When I was leading event marketing and strategy at one of America’s largest policy think tanks, one of my team’s greatest accomplishments was pivoting events from public to private. Our internal stakeholders were delighted to attract more bought-in audiences who could advance their mission. BONUS: We saved on catering bills. Check out the full post on our website: https://lnkd.in/ePagDmXP

Invoice a friend because you gave them advice? Nahhh... It seems like everything from airport rides to business advice is outsourced to coaches and paid support. People should be compensated for their time and deserve to earn a living (this includes non-profit employees…a topic for another day). But, mutual benefit, kindness, and reciprocity play an important role in developing thriving businesses and relationships. Check out the full post on our website: https://lnkd.in/et7-Vp9p

Does your nonprofit struggle with inconsistent branding? Mismatched logos, colors, or messaging can confuse your audience and dilute your impact. Establishing clear branding guidelines—even something as simple as a consistent color palette and font—can elevate your professional image and reinforce credibility. Read on to learn how to create a cohesive brand identity! Sometimes nonprofits have inconsistent branding across their marketing materials—different logos, colors, fonts, or messaging styles—creating a confusing brand identity.   To present a professional image, nonprofits should develop and adhere to branding guidelines.  This can be as simple as a color palette and font, or they can hire a professional designer and branding expert. A cohesive brand identity reinforces your organization’s credibility. Read the full post here https://lnkd.in/eyZdE_Uh

❓Can we talk about "never work for free"? There is some *bad* internet advice out there, and this one really bugs me! ☝🏼Krasne Strategies is a business. Our clients pay us. BUT, like all successful businesses, we *love* networking, coffee catch-ups, brainstorming, and sharing tips and tricks. But… Toxic Internet Advice has been circulating for the past few years that all work ought to be paid work, and I have even read, "Invoice people for that advice!" "You're worth it…when people ask for a meeting, send them your rate sheet." Sure… don't spend all day dispensing free advice. You've worked hard to develop your expertise. But…generously making referrals, brainstorming, and offering feedback are part of being a friend or colleague. Growing a successful business means building a network of potential clients, vendor partners, referral sources, and masterminds who help you solve problems. In return, you offer advice and support and generally behave like a human being. Check out the full post on our website: https://lnkd.in/et7-Vp9p

We made some website updates! 🌟✨ Stop by and check it out. 😉 https://lnkd.in/eHQ-iMSP