MAGICSYSTEM

Magic Moments Truly Matter 💫 Last week, we transformed our office space and invited friends for an intimate dinner gathering. As we celebrate how far we’ve come as a company, we remain deeply grateful for the unwavering support from all our friends and collaborators. You’ll always be part of our universe. At MagicSystem, we truly believe in creating magical ideas that are rooted in integrity and form meaningful connections. We will continue to push boundaries for the creative scene in Singapore and beyond, staying true to our purpose, and continuing to make moments that truly matter. ✨

Thinking of brewing something... 🤔

3 more weeks to Lunar New Year! 🧧 🐍 Are you ready see all Red, Yellow and Gold? 🔴 🟡 ✨ 📷 : Shot in the Year of Dragon for Penfolds 🐲 Graphics optimised to LinkedIn.

Clients often find it hard to justify the dollars spend on brand awareness campaigns. 😵💫 Unfortunately, brand awareness doesn’t always happen instantly. A typical consumer takes about 7 times viewing an advert to become brand aware. 📺 💡 Brand awareness is generally thought of as the first step in the buying process. Without brand awareness, the consumer will generally not consider your brand for purchase. 📈 Brand awareness is an indicator of whether your marketing initiatives are working. If you see an increase in brand awareness, you know your campaigns are resonating and it could lead to higher sales conversion in the future. So how do we find out if there is an increase in brand awareness, here are some tracking techniques we find useful. 😎

Kicking off the year with Singaporeans' well-loved brand, Ralph Lauren. ✨ With limited resources on our sunny little island, this campaign was produced to take our audience on a journey to California. 🇺🇸 📷 : Shot in 2023 with many collaborators. The year has just started and we are dreaming of bringing our audience to the next destination. 🚀 🛸

AI is Already Here. Authenticity is Key. 🤖 🤷♂️ Technology is advancing at breakneck speed, and trends are evolving faster than ever. 🚀 “Ultimately, people care less about brand advertising and more about what someone they have a deep and meaningful relationship with says. Brands are following suit.” – Joe Gardner, Community Strategist at Ogilvy Our parents are sharing Instagram and TikTok links. Digital content has a wider audience than ever before. Thank you Artlist for sharing this amazing insights!

Wishing everyone a Merry Christmas Eve, where the only thing that's frozen is the ice for your cocktails! ❄️🍹 🤣

One more week to Christmas 🎄 We can already feel the goodness ❤️ 💚 Can't wait to gather with our love ones 👫 👬 To cheers to glasses of Penfolds greatness! 🍷 🥂 📷 : Shot in 2023 with many collaborators. Graphics optimised to LinkedIn.

Yup, no wonder they appear in movies. 🧐 #TargetAudience

🪐 Planet Magic was our first concept event. We brought together Asia’s best talents and creative minds to celebrate the spirit of collaboration over competition in the creative scene. 🌐 This innovative concept exemplified our commitment to immersive, out-of-this-world experiences that captivate and resonate with the community. Should we do a 2️⃣ . 0️⃣ ? #Events #ExperientialMarketing #PlanetMagic #Singapore