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Live Commerce is a very successful business model that combines live streaming of product selling with e-commerce to increase engagement and conversion rates. While live commerce has been a sensational success in China for almost a decade, it has also been explored in other places, like the US, where it reached 50 billion dollars in 2023 and is forecasted to grow by 36 per cent by 2026. Even now, China seems to be dominating the world of live commerce in terms of attendance and purchase, it does bring better conversion rates than mainstream e-commerce.  While one-time discount coupons provide consumers with the opportunity to get better-than-ever deals, it is also crucial to make the experience fun and engaging. In Q1 2023, Gen Z consumers cited exclusive discounts and inspiration as the top benefits of live shopping, with 32% mentioning each. Over 30% also valued real-time engagement and the interactive shopping experience. Live commerce is reshaping the e-commerce landscape, offering a unique blend of engagement and conversion that’s especially resonating with Gen Z. As the market continues to grow, brands can unlock new opportunities by embracing this dynamic approach. Source: Statista by Stephanie Chevalier Naranjo #livecommerce #ecommerce #genz #magicksite #statista

These are the trends that will be on the rise this year, i.e. 2025! * Live commerce: It has recently emerged as an exciting and fun online commerce trend. It is very engaging and products are bought in seconds. * Quick Commerce: Delivery in a matter of minutes or hours or same-day delivery is fast becoming an option that is highly preferred by consumers. * Second-hand or resale marketplaces: Marketplaces for resale or refurbished items are growing due to sustainability or economic factors. * Multiple payment options: Payment in crypto or in instalments, many such diverse options are emerging to enable a smooth and stress-free checkout. * Integration of Artificial Intelligence: AI will play a pivotal role in personalising the shopping experience, from AI-powered chatbots providing instant customer service to personalised product recommendations. * Social Commerce: Social media platforms are driving developments to enable a smoother buying process through their platform for a direct shopping experience. * Augmented Reality: AR helps consumers virtually try on products for their homes or themselves to improve conversion rates and reduce return rates. #ecommercetrends2025 #happynewyear #ecommerce #magicksite #newyear2025

✨ E-Commerce done well: Christmas Edition ✨ Browsing Sephora's Christmas page led me to some thoughtful design and strategic execution that can transform an online shopping experience. Here’s what stood out to me and why it’s a perfect example of visual merchandising and seamless customer journey design: The Four-Step Festive Guide: Sephora introduced a curated, four-step buying journey for Christmas party prep—starting with eyes makeup, moving to Glitter, then lipsticks, and finally perfumes/setting spray, etc. Each step offers 4 well-picked options, keeping decision fatigue at bay while maintaining a festive theme. Plus, they provide a “Discover More” option for those who love to explore further. Aesthetic Excellence: The entire page exudes the Christmas spirit with its cohesive visuals, festive colors, and theme-led product selection. It’s not just shopping—it’s an experience that feels celebratory. Streamlined Browsing: One feature that impressed me was the sliding shades option for products (like lipsticks). No need for users to jump between pages—everything is accessible right where they are. It’s the small details like these that enhance convenience and elevate the customer experience. Customer-Centric Touchpoints: From the option to connect with a stylist for personalized advice to flexible instalment payment options, Sephora addressed potential customer concerns like product selection and affordability. They’ve truly thought of everything to reduce friction in the buying process. This page is a textbook example of how thematic storytelling, customer ease, and visual appeal can come together to drive engagement and conversions. Kudos to Sephora for crafting such a smooth and festive digital experience! 👏 #christmasdeals #ecommerce #customerjourney #visualmerchandising #magicksite #merrychristmas

Starting your own business has never been as easy as now in the eCommerce era. There are so many benefits of digital marketing that help new entrepreneurs achieve their dream, such as: * Brand building: It is so much easier to build your own brand today than it has ever been before, thanks to the many social media channels available. * High conversion rates: Split A/B testing, multivariate testing and other such tools help brands analyse the effectiveness of their campaigns in real time. * Brands don't have to wait until the end of a campaign to get feedback they can use for the next campaign. * Global audiences: From local to global. No need to say more. * Affordable campaigns: Digital campaigns cost less than TV and print campaigns and have better ROI due to targeted marketing. * Improved customer engagement: The concept of 'out of sight is out of mind' goes out the window - stay in touch with the target segment on the platforms they are present on. Building a brand is no longer a dream too big to dream. It is low risk and unbeatable reward if played well. If you want to have your own brand, it is time to find the ideal digital strategy for your brand and make it come alive. #entrepreneurs #smallbusinesses #digitalmarketing #ecommerce #magicksite

The highly anticipated movie WICKED has cast a spell, not only on the box office, but also across fashion and consumer behaiviour worldwide. As per an article by Rachael Higgins for Because of Marketing, here are some measurable results: * 2B shopper interactions & 25B impressions generated globally — talk about defying gravity! * $27M in Media Impact Value (MIV) for fashion brands — Wicked looks are flying off the shelves! * Depop searches for “Wicked” soared:  +411% earlier this year  +189% from September to October * Searches for Wicked surged 60% since February 2024 — proving its cultural magic isn’t fading anytime soon. Marketing as aggressive as was with ‘WICKED’ turned it from a movie to a cultural force quite evident from their impact on the world of entertainment, fashion and consumer behaviour. #wickedmovie #marketing #magicksite

Direct marketing has proven to be a great way for a brand to build and sustain relationships with its clients online. Drip Marketing, a form of direct marketing, is a series of automated emails sent to a certain number of clients based on a particular trigger in the customer journey. It ensures a kind of flow to the experience that the user has with the brand wherein the brand gets the opportunity to ensure its predictability and presence in the user’s mind so that they feel attended to on a personal or group/community level. Use Drip Marketing for: * New launches * Leads Nurturing * Renewals * Abandoned Carts * Client Onboarding amongst other things. Drip Marketing ensures consistent communication, improves customer engagement, and can boost conversions by keeping the brand top of mind. DM us if you wanna know more about how Drip Marketing can be used to increase your conversions. #dripmarketing #emailautomation #directmarketing #magicksite #marketing

Recently, we have been discussing Jaguar's strategy of completely changing their identity to meet a certain demand. If a brand is doing well, it is not going to feel the need to make major changes since the client base it is catering to resonates with its identity. It is only when the client has chosen to move on to something else, the brand feels the need to either reform itself to bring back the old glory and consequently the lost clientele or maybe transform into something completely new to shift their focus on a new client base. A shift so big often invites mixed reactions as in the case of Gucci, which under the creative direction of Alejandro Michelle became very different to what it was under Tom Ford. While Gucci was polished, minimalist and sharp with Tom Ford, it was gender fluid, maximalist and vintage with Alejandro Michelle, and both their tenures and creative leadership tended to work in favour of reforming Gucci and establishing it as a strong player in the luxury industry. Both transitions, although very different, have worked in Gucci's favour and enabled the brand to remain a formidable player in the luxury industry. Despite the inevitable debate and resistance surrounding these changes or the shift in the client base, Gucci has managed to remain profitable and culturally relevant by aligning with societal and market trends. #gucci #brandrepositioning #rebranding #jaguar #magicksite

Over the years we've gone from Black Friday to Black Weekend to Cyber Monday to Cyber Week to Slowember! Black Friday used to be an exciting day for buyers and sellers. But today's marketer has turned it into much more, and for good reason. It is the responsibility of the marketer to capitalise on all instances of a customer's impulse to buy, and that means not letting go of any instance where they can draw a customer to their brand over the competition. So how do we broaden the offer? This could mean offering customers the best deals for last-minute purchases of end-of-December essentials, just in case they missed out during the Black Weekend. The only thing to be sure of is the communication, the message. Is it in line with the brand identity and is it in line with the message that we are putting out there? Can we align it with our values? If so, it is something to think about. Ultimately, the journey from Black Friday to Slowember demonstrates that strategic, values-led marketing can turn seasonal sales into a meaningful opportunity to build trust, loyalty and long-term brand equity. #blackfriday #cybermonday #blackweekend #slowember #cyberweek #blackfriday2024

Black Friday is almost here. Are you ready? Here are your last-minute marketing checklist that could help you stay on top: Retargeting: Focus on your warm leads. Retarget abandoned carts and recent visitors. Wishlist: Promote wishlists on the e-commerce page and direct the user to easy checkout. Checkout Simplified: Buy Now - Pay Later, and Paypal are some of the easy checkout options that can simplify the customer journey. Countdowns: Use “Countdowns” and “Limited Time” offers to drive faster decisions. Optimise Mobile Experience: Ensure your consumers' experience on the mobile is efficient. A lot of the shopping will happen through the phone. Still tweaking your Black Friday game plan? Hit us up—we’ve got you covered! #blackfriday #sale #marketing #cybermonday #blackfriday2024 #magicksite

Jaguar has made a hard pivot from its old branding to its new. This has become a discussion with mixed reactions regarding the transition from a suave, noir aesthetic - sleek, sophisticated; darkly elegant branding with performing artists, particularly actors, known for their ability to evoke drama and sophistication through narrative storytelling, to a new branding with exuberant colours and visual artists and designers focusing on vibrant aesthetics and contemporary cultural expressions to redefine the brand's appeal. This begs the question of how far is too far. Are we just evolving into a new personality or are we leaving the core of who we are? Some answers will come with time. This makes us wonder how luxury plans to strike a balance between heritage and innovation. Until then, there is no doubt that the rebranding looks chic and is starting a conversation about the future of luxury. #branding #jaguar #magicksite #luxurycars #rebranding