mediarithmics

For multi-entity businesses, unlocking the full potential of data often comes down to one challenge: enabling internal collaboration. Breaking down silos between teams and regions isn’t just an operational necessity—it’s a powerful driver for growth and transformation. In this article published by Journal du Net, Bastien Faletto, mediarithmics’ VP of Sales EMEA, explores how internal data collaboration creates value across organisations. From streamlining operations to uncovering deeper customer insights, he shares practical ways businesses can embrace this opportunity. 📖 Discover his insights in the article published today [in French 🇫🇷 ]. Link in comments. --- Pour les entreprises multi-entités, l'exploitation du plein potentiel de leurs données propriétaires passe aussi par la collaboration interne. Le décloisonnement des équipes et des régions n'est pas seulement une nécessité opérationnelle, c'est aussi un puissant moteur de croissance et de transformation. Dans cette tribune, Bastien Faletto, VP sales EMEA de mediarithmics, explique comment la collaboration interne en matière de données crée de la valeur au sein des organisations. De la rationalisation des opérations à la découverte d'insights plus approfondis sur les clients, il partage les meilleures pratiques permettant aux entreprises de saisir cette opportunité. Découvrez sa chronique publiée dans le Journal du Net. Lien dans les commentaires. #Data #DataCollaboration #CustomerDataPlatform #CDP Jean-Vincent Chardon | Christine Tartanson | Marie Guimbert | Gilles Chetelat | Gilles Guillou | Delphine Bionne | Philip Raby | François KHOURY, PMP

Why Retailers must build, not buy, their ID Graphs 🆔 With 1st party data becoming a vital lever in modern marketing, operating an ID Graph has become a crucial function for Retailers. Third-party ID graphs, despite their allure of convenience, are a flawed approach. Instead, retailers must consider building and managing their own ID graphs. Why? 🪡 Superior customisation 💲 Massive cost advantages 🔏 Greater privacy control Read more in our latest article. See comments for link ⤵️ #Identity #IDgraphs #CustomerDataPlatform #CDP #Data #Marketing #RetailMedia David Peltz (he/him) Alexandre BOURS Philip Raby Robert Webster Gilles Chetelat Gilles Guillou Devin Parmar Marie Guimbert Christine Tartanson Jean-Vincent Chardon Bastien Faletto

🎉 Future of TV Advertising Global Happy Hour! ⏰ On December 10th, Join mediarithmics and InfoSum for a happy hour right after The Future of TV Advertising Global. It’s the perfect setting to relax, connect with industry friends, and look forward to what 2025 has in store! 📅 Date: December 10th 🕒 Time: 4:30 til late 📍 Location: The Fellow, 24 York Way, London, N1 9AA We’d love to see you there! Let us know you're coming by signing up using the link in the comments #FutureofTVAdvertising #CTV #Broadcast Philip Raby | Devin Parmar | Jean-Vincent Chardon | David Peltz (he/him) | George Paton-Williams | Gilles Chetelat | Nick Henthorn | Cara Hoenkhaus | Ben Cicchetti

Another brilliant Retail Media session with the great team at Zitcha. Thanks to everyone who participated. Keep your eyes peeled for the next one in the New Year.

🎉 Yesterday, Kim Coget, one of our brilliant CSMs, had the pleasure of speaking at Norauto International's Dot Days to present our Attribution solution to their teams. 👏 💡 Using two specific use cases, Kim demonstrated how our Attribution solution can be used to better understand and manage the impact of different marketing channel on the customer journey. A concrete approach that illustrates the infinite possibilities of data in terms of optimisation! Many thanks to Sophie SALMON and Rachel VASSEUR for their warm welcome and for making this meeting possible! 🇫🇷 [FR] 🎉 Hier, Kim Coget, notre talentueuse CSM, a eu le plaisir d'intervenir au Dot Days de Norauto International pour présenter notre solution Attribution auprès de leurs équipes. 👏 💡 À travers deux cas d’usage spécifiques, Kim a démontré comment notre solution d'attribution permet de mieux comprendre et piloter l'impact des différents leviers marketing sur le parcours client. Une approche concrète pour illustrer les possibilités infinies de la data en matière d'optimisation ! Merci à Sophie SALMON et Rachel VASSEUR pour leur accueil et pour avoir rendu cette rencontre possible ! #DataDriven #Attribution #CustomerSuccess #Mediarithmics #DotDays #Norauto Adeline Sailly Marie Guimbert Paul-Loup Mathy Gilles Chetelat Gilles Guillou Vincent Costiou

We’re delighted to share that mediarithmics has extended its multi-year partnership with AutoScout24, reinforcing our collaboration in the DACH region. This renewal is a testament to the success of the use cases delivered across media, paid marketing, and CRM. A huge thank you to the AutoScout24 team for their trust and collaboration! Here’s to even greater success in the years to come. 💪 👉 Read more about our partnership here: https://lnkd.in/eaYYNY-j #mediarithmics #AutoScout24 #DACH #CustomerDataPlatform #CDP Philip Raby | Gilles Chetelat | Gilles Guillou | Devin Parmar | Christine Tartanson | Vincent Costiou | Marie Guimbert | Bastien Faletto

[3/3] How will AI improve CTV? In our final video with VideoWeek, Philip Raby explains the efficiency gains AI will provide CTV players when using audience data for monetisation: "Being able to very quickly, automatically, with AI build an audience segment and activate against that audience segment ... AI will take specific use case and execute it in under a day." #CTV #Broadcast #Monetisation #AI

Join Channel 4 and mediarithmics in conversation as we discuss how media companies can unlock more value from their data across the entire business. Devin Parmar and Nathan Knight, MarTech Lead at Channel 4, will cover topics such as: 🏗️ Why and how to prove the incremental value of data on your internal metrics 🔐 The data use cases Channel 4 has unlocked across the broadcaster 🫧 How Data Clean Rooms can be used for much more than advertising Sign up via this link 🔗 https://lnkd.in/eSmWTur2 #CustomerDataPlatform #Broadcast #VOD #CTV #Streaming #Publishers #Marketing #Monetisation #DataCleanRooms David Peltz (he/him) Philip Raby Jean-Vincent Chardon Marie Guimbert Bastien Faletto Christine Tartanson Gilles Chetelat Gilles Guillou

[2/3] Why Measurement is the no.1 opportunity for Broadcasters and VOD players 🧮 Hear why Philip Raby thinks that creating a private garden should be top of the agenda for streaming platforms, as they seek to catch the competition of Meta and Google. #VOD #Broadcast #CTV #measurement #attribution #CustomerDataPlatform VideoWeek | Jean-Vincent Chardon | Gilles Chetelat | Gilles Guillou | Devin Parmar | Christine Tartanson | Bastien Faletto

[1/3] What are the top data challenges in CTV today? 🎬 🎤 Philip Raby took the mic at VideoWeek's TV Rise earlier this month to explain how scale and addressability of data can pose a challenge for CTV and broadcast players seeking to grow ad revenues. Watch the full clip below ⤵️ #CTV #Broadcast #1stPartyData #CustomerDataPlatform Jean-Vincent Chardon Devin Parmar Gilles Chetelat Gilles Guillou Christine Tartanson Marie Guimbert Bastien Faletto David Peltz (he/him) François KHOURY, PMP Kim Coget Paul-Loup Mathy