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WHO WE ARE? Integration in 2023, the new program seamlessly integrates the strengths of its predecessor, focusing on digital marketing and artificial intelligence, while adapting to the market and technological trends, particularly in AI. This program equips students with expertise in three key areas: AI fundamentals, project management, and digital marketing knowledge. It provides students with valuable technical skills and authoritative certifications, enhancing their competitiveness and enabling them to thrive in the dynamic job market. WHAT WE DO? This page will serve as a hub for showcasing: 📖 Courses: A breakdown of the curriculum, highlighting key topics covered in each course, along with learning objectives and outcomes. 🏢 Company Projects: Descriptions of real-world projects undertaken by students in collaboration with industry partners, providing hands-on experience and practical application of knowledge. 🪪 Certifications: Information on certifications offered as part of the program, including details about the certification bodies, requirements, and benefits. 💡 News Updates: Announcements about the master's program, including news about faculty, student achievements, industry collaborations, and upcoming events. FOLLOW US AND JOIN THE NEW JOURNEY!
Lien externe pour SKEMA MSc Digital Marketing & Artificial Intelligence
Sophia Antipolis, 60 Rue Fedor Dostoïevski, 06902 Valbonne
06902 Valbonne, Alpes-Maritimes, FR
🚀 Ready to unlock the secrets to Digital Growth? 💡 Join SKEMA Business School for an immersive course that will turbocharge your digital strategy skills! In today's hyper-connected world, mastering digital growth is essential for businesses aiming to thrive. 🌐 From leveraging social media to harnessing the power of data analytics, this course dives deep into the strategies and tactics driving digital success. 🎯 Here's what you'll learn: 1️⃣ Social Media Mastery: Discover how to craft engaging content and build a strong online presence across key platforms like Facebook, Instagram, LinkedIn, and more. 2️⃣ Data-Driven Decision Making: Uncover the secrets of data analytics and learn how to use insights to optimize campaigns and drive measurable results. 3️⃣ SEO & SEM Strategies: Get hands-on experience with search engine optimization (SEO) and search engine marketing (SEM) techniques to boost visibility and attract quality traffic to your website. 4️⃣ Conversion Rate Optimization: Learn the art of turning website visitors into loyal customers through effective conversion rate optimization strategies. 5️⃣ Innovative Digital Marketing Trends: Stay ahead of the curve by exploring the latest trends and technologies shaping the digital landscape. 💼 Whether you're a seasoned marketer looking to enhance your skills or a budding entrepreneur eager to scale your business, this course is your ticket to digital growth success! Ready to take your digital strategy to the next level? Let's connect and explore how SKEMA's Digital Growth course can propel your career forward! 🚀 #DigitalGrowth #SKEMA #DigitalMarketing #CareerBoost
💡 Explanation: Certifications in DMAI Master 👋 Become an expert in digital marketing and artificial intelligence with SKEMA Business School! Our Master's program offers you the opportunity to obtain globally recognized certifications in the fields most sought after by companies. These include: ➡️ PMI, Agile Project Management: Develop your agile project management skills and become a Project Management Institute (PMI) certified project manager.🏆 ➡️ Google: Master the most widely used Google tools in digital marketing, such as Google Analytics and Google Ads.📊 ➡️ Microsoft Power Platform: Learn how to use the Microsoft Power Platform to create business applications and data analysis solutions.💻 Develop your skills and boost your career with our Master's program in Digital Marketing and Artificial Intelligence! For more information, visit our website: https://lnkd.in/dAff4WC #SKEMABusinessSchool #DigitalMarketing #ArtificialIntelligence #PMI #Google #MicrosoftPowerPlatform #MasterProgram #Certifications #Career #Education #Innovation #Technology
E-commerce, E-CRM, Social Networks, and Community Management course. Here's a glimpse of what you'll explore: 🛒 E-commerce & E-CRM: Understand the fundamentals of e-commerce and its influence on strategy, marketing, customer relationship management, and data management. Learn to analyze market trends, strategies, and leverage data to enhance performance. 📱 Social Networks & Community Management: Explore the fundamentals of social networks, viral marketing, and online reputation management. Gain knowledge on crafting effective social media strategies, monitoring online conversations, and managing brand reputation. 🚀 You will be equipped with : Create cohesive and professional digital marketing strategies. Collaborate effectively with teams in digital marketing and customer engagement. Utilize cutting-edge tools for digital marketing and customer relationship management. Join us on this transformative journey to enhance your skills in digital marketing, customer relationship management, and social media strategy! 💼✨ #Ecommerce #ECRM #SocialMedia #CommunityManagement #DigitalMarketing
🌟 The Google Ads Display certification course! 🚀 In our dynamic digital landscape, mastering Google Ads Display is key to maximizing online visibility and driving impactful results. 💼✨ 🎯 Here are some key takeaways : 1️⃣ Targeting Strategies: Dive deep into audience segmentation techniques to reach the right people at the right time, ensuring your ads resonate with your target demographic. 2️⃣ Ad Creative Optimization: Learn to craft compelling ad creatives that captivate attention and inspire action, leveraging best practices for design and messaging. 3️⃣ Performance Tracking: Explore advanced analytics tools to measure campaign performance effectively, allowing for data-driven optimization and continuous improvement. 4️⃣ Budget Allocation: Understand how to allocate your budget strategically across different targeting options and ad formats to maximize ROI and achieve your advertising goals. 5️⃣ Ad Formats Mastery: From responsive display ads to engaging interactive formats, discover the versatility of ad formats available on the Google Display Network, and how to leverage each for optimal results. 💡 Ready to elevate your digital advertising game? Get certified in Google Ads Display and unlock endless possibilities for your brand's online presence! 💪📈 #GoogleAds #DisplayAdvertising #CertificationSuccess #DigitalMarketing Feel free to reach out for more insights or to discuss how we can supercharge your advertising strategy! Let's connect! 👋🔗 ➡️ https://shorturl.at/fiwK1
Course of the day ! 📚 Digital Marketing & Advertising Strategy ♟️💻 This course aims to understand the impact of advertisements in Digital marketing. How to analyze them in order to understand what are the essential elements for carrying out a marketing plan. After analyzing several companies over the years, you will be required to carry out a group case study on a company and give recommendations for improvement. Skills worked: Business Development, Data analysis & Project management #digitalmarketing #studentwork #business #ads
Course of the day 📚 Web Design Tools and Techniques Here's what you'll learn: 🚀 Manage web projects and develop full professional websites using HTML5 and CSS3. 💼 Gain essential skills in web/mobile design, Content Management System (CMS) Wordpress, and HTML/CSS basics. 🎓 Understand the web design creation process, including visual themes, navigation, and usability. 🔍 Develop cognitive skills to communicate effectively with web designers and developers using business keywords. 💻 Acquire technical skills to securely manage CMS websites and create professional web pages. You'll be equipped to : 🌐 Create cohesive and professional websites. 🤝 Collaborate effectively with co-workers in web design and development. 🛠️ Utilise CMS tools to build and manage websites for everyday needs. #WebProjectManagement #HTML #CSS #ProfessionalDevelopment
🎨 Dive into the World of Advanced Graphic Design! 🚀 Our elective course, Advance Graphic Design, start it journey today! This isn't just any class—it's an immersive course to explore, challenge, and expand your knowledge in HTML files, CSS, and visual design. 💻✨ Get ready to create cutting-edge designs and stay up-to-date with the latest trends in the industry. 🌟 Crafted with care, this elective offers a unique perspective and valuable skills to all students. Join us as we follow in Mike's footsteps and delve into the captivating world of coding and design! 💡🎨 Join our program : https://lnkd.in/dAff4WC #GraphicDesign #HTML #CSS #Creativity
Welcome to the official page of the MSc Digital Marketing and Artificial Intelligence 🤖 Are you ready to dive into the exciting realm of Digital Marketing and Artificial Intelligence? Our brand-new Master's program is here to equip you with the skills and knowledge that will leave you thrilled. But hold on, because there's even more to offer! Not only will you gain valuable expertise, but you'll also have the opportunity to earn industry-recognized certifications upon graduation. Imagine having certifications in PMI, Agile Project Management, Google, and Microsoft Power Platform under your belt. It's your chance to shine and land that dream job you've always wanted. Don't let this opportunity slip away! Find all the MSc news on our page, so don’t hesitate to subscribe ! #digitalmarketing #artificialintelligence #mastersdegree #skemabs #certification