The ORDRE Group

The ORB is changing how e-commerce videos are captured with its precision-engineered lighting and advanced technology. Designed to mimic natural daylight at 5600 Kelvin, ORB360 lighting delivers true-to-life colours straight from the camera—no need for extensive post-production. With a Colour Rendering Index (CRI) of 95, every hue is vivid and accurate, perfectly showcasing products in their best light. Paired with R5 and R5C cameras, the ORB ensures crisp, detailed visuals that bring your e-commerce content to life. Say goodbye to tedious editing and hello to effortless, high-quality imagery and video. #ORBStudio #Ecommerce #FashionPhotography #Innovation #LightingSolutions

📦 🔒We are proud to spotlight how our cutting-edge Featureprint™ fingerprint technology brings unmatched precision to packaging identification. From materials like plastic, paper, glass, and metal to intricate designs and non-woven fabrics, we’ve made verifying packaging simpler, faster, and more reliable. Packaging plays a crucial role in preserving brand integrity, and with Authentique, brands can ensure every element is secure. Whether for cosmetics, luxury goods, or spirits, our solution safeguards trust across industries, protecting products from counterfeits and enhancing consumer confidence. Go to www.authentique.com for more information or send us a DM to get in touch! #AuthentiqueVision #AI #AntiCounterfeiting #Packaging #Innovation #Authenticity

At Authentique, we’re proud to announce that our cutting-edge Featureprint™ technology can now fingerprint almost any element. From materials like metal, leather, and fabric to intricate packaging, we’ve made identification simpler, faster, and more reliable. Our most popular categories include watches, jewellery, sunglasses, bags, packaging and ready-to-wear, reflecting our versatility across industries. We’re thrilled with the strides we’ve made in ensuring authenticity and trust across the fashion and luxury industries. #AuthentiqueVision #AI #AntiCounterfeiting #Luxury #Innovation #Authenticity

Reflecting back on the week that was the The Business of Fashion Voices, an annual gathering for big thinkers. What were The Ordre Group CEO Simon P Lock's biggest learnings? -Tina Brown (Former Editor-in-chief of Tatler, Vanity Fair, The New Yorker) reminded us why journalistic integrity remains paramount in an era where truth often feels elusive. Her insights on navigating today’s media landscape were both inspiring and timely. - Ravi Thakran (Turmeric Capital) shared unparalleled expertise on India’s diverse market, emphasising that success lies in understanding the nation’s many cultural and regional identities. - Michael Kliger (CEO, MyTheresa) clarified his vision for NET-A-PORTER and YOOX, confirming they will remain distinct brands. While sharing the same backend technology, their unique identities will be nurtured and celebrated. - Abriamy Sivalogananthan delivered a powerful message on the urgent need to address factory working conditions, particularly environments exceeding 30°C. Beyond the human cost, she highlighted the impact on productivity—a call to action for change. - Simon Porte JACQUEMUS, the 15-year “overnight success,” captivated us with his authenticity. His journey is fueled by fun, creativity, and a deep connection with his fans through virtual sharing. Oh, and let’s not forget—he’s an extraordinary designer. A fantastic lineup of thought leaders all reminding us why fashion’s future remains so compelling. A truly inspiring event, reaffirming the importance of innovation, integrity, and sustainability; values we at The ORDRE Group strive to champion in everything we do.

We applaud circularity in luxury and would like to shine a light on Barnes & ReLuxury’s Pre-Loved Show in Paris! At Authentique, we commend all efforts driving the circular movement in luxury. Congratulations to Fabienne Lupo and the teams at Barnes, eBay and Reluxury Event for leading the way with this exciting pre-loved event. By integrating products like Authentique Vision AI, brands and consumers can confidently engage in the circular economy, knowing that each piece is authentically verified. Together, we’re building a future where luxury thrives sustainably and responsibly. #CircularEconomy #AuthentiqueVision #SustainableLuxury #ReLuxury #BarnesParis #authentication #circularity 

🌍 Simon P Lock Live from the Annual Business of Fashion Conference! This year, we’re hearing powerful insights from industry leaders like Michael Kliger, CEO of Mytheresa, and Simon Porte Jacquemus of the eponymous designer brand JACQUEMUS, on how the luxury market is navigating a challenging period. As luxury sales slow, maintaining operational efficiency and brand trust is more crucial than ever—and that’s where Authentique makes a real impact. With Authentique, brands identify individual products which means that returns can be processed rapidly while safeguarding inventory integrity. Authentique ensures a whopping 99.85% certainty in identifying items thus stopping counterfeit items, including the most sophisticated “super fakes,” from re-entering circulation. This level of precision protects retailers and brands against financial losses tied to counterfeit returns, upholds their reputation, and strengthens customer trust—core pillars in today’s luxury landscape. Here’s to innovations that protect brands and elevate the customer experience. #AuthentiqueVision #BoF #Luxury #AntiCounterfeiting #Innovation #CustomerTrust

📣 A shout out to all the AI-driven initiatives working to combat counterfeiting, as highlighted in this recent The Business of Fashion article [link below] written by Marc Bain. Protecting authenticity is vital for brand integrity and consumer trust, and AI technology is transforming how brands ensure their products are the real deal. At Authentique, we’re thrilled to push these boundaries even further. Authentique Vision AI goes beyond traditional identifiers, offering a unique fingerprinting solution that lasts throughout a product’s lifetime—even as it ages and experiences natural wear and tear. This means that whether on day one or years down the line, brands and consumers alike can have unwavering confidence in their product’s authenticity. Together, let’s keep raising the bar for secure, sustainable luxury. #AuthentiqueVision #AntiCounterfeiting #AI #Innovation #LuxuryIntegrity https://lnkd.in/eA_G5mpH

Authentique Shines a Light on Sunglasses Authentication 😎 At Authentique, we take authenticity to a new level with our innovative Featureprint™ technology—applicable to sunglasses. Using a smartphone camera, Authentique generates a unique, secure code by scanning a small fingerprint area on the product. This code is matched with the original in real-time, providing unparalleled assurance of authenticity at a large 99.85% accuracy. With no need for special hardware, this AI technology has been rigorously tested for wear and tear, making it adaptable across materials including plastics, leather, metals, and even woven fabrics like wool and silk. Whether it’s sunglasses, cosmetics, packaging, or high-value goods, the Authentique solution offers a fast, reliable way to confirm authenticity with just a scan. We welcome a future where confidence in quality is just a click away. #AuthentiqueVision #AI #AntiCounterfeiting #Sunglasses #Innovation #Authenticity

🌍  We are proud to announce that Authentique, part of The ORDRE Group , has now joined the CIRPASS-2 - Digital Product Passport Community of Practice (CoP) and Expert Working Group 3 (EWG 3)! This collaboration will allow us to contribute to shaping the future of Digital Product Passports (DPPs) and circular economy practices in the fashion industry. 🔍 Expert Insights; As part of this initiative, our Strategic Consultant, Dr. Daniela Ott, is actively engaged in Expert Working Group 3 (EWG 3)—the Textiles Stakeholders Group. This group focuses on bringing crucial insights from the textile sector, including value chains, supply chains, and product characteristics, to help clarify the benefits and challenges of implementing DPPs. They aim to: 🔎 Explore and validate new business models 🧣 Understand the needs of SMEs in the textile sector ♻️ Support sustainable consumption patterns 🗒️ Develop sector-specific ontologies for DPPs Additionally, a CoP consultation is underway to design a framework that will gather insights on DPP-as-a-Service providers, including business models and service offerings. This information will support CIRPASS-2’s analysis of the DPPaaS ecosystem, ultimately informing the European Commission on future opportunities. We’re excited to be part of this journey towards a more sustainable and circular economy. Stay tuned for updates and insights as we collaborate on this transformative project! 🌱💡 #Authentique #CIRPASS2 #CircularEconomy #DPPs #Sustainability #TextileIndustry #Innovation #DigitalProductPassport

🗞️ 📣 Authentique Featured in Bain & Company’s Latest Report on AI in Luxury We’re thrilled to share that Authentique, developed by The Ordre Group, has been highlighted in Bain & Company’s newest report, "Luxury & Technology - Artificial Intelligence: The Quiet Revolution." 🛍️ Authentique leverages patented fingerprinting and advanced visual recognition to combat counterfeiting, a top concern in the luxury sector. With just a quick scan, brands and consumers alike can confirm the authenticity of high-value items, helping safeguard brand integrity and reduce losses from counterfeit sales and fraudulent returns. ⭐ As AI rapidly transforms luxury markets, Authentique stands out as a tool that aligns innovation with trust, reinforcing the authenticity and exclusivity at the heart of every purchase. We’re proud to support luxury Maisons in maintaining brand value and fostering consumer confidence in genuine, quality products. Read more about how Authentique and AI are reshaping the future of luxury in the Bain report here > https://lnkd.in/eFTzq9FS #Authentique #AI #Luxury #Innovation #BainandCo