The ORDRE Group

Is your product using the following; 1. QR Codes 📌 Pros: Easy to scan, links to online data ⚠️ Cons: Can be copied and placed on counterfeit items 2. RFID (RAIN RFID – UHF) 📌 Pros: Allows wireless tracking ⚠️ Cons: Can be cloned, removed, or swapped 3. NFC (Near Field Communication) 📌 Pros: Used in mobile payments, can store GS1 Digital Link ⚠️ Cons: Chips can be transferred or replicated. Classified as electronic waste (WEEE) under the European Union’s WEEE directive. https://lnkd.in/eENj2m-q These technologies only verify the tag, not the actual product which creates a major security risk: they can be copied, removed, transferred, or forged. The real answer? The product itself. Its unique microstructure is the only truly secure identifier—no labels, no additions, no risks. The future of authentication is in Vision AI. No tags. No QR codes. Just the product. DM us at Authentique if you’d like to know how to *really* safeguard your product > #LuxuryAuthentication #VisionAI #FutureOfAuthentication #ProductIntegrity #DigitalProductPassports

Thank you to Marc Bain at The Business of Fashion for listing Authentique by the The ORDRE Group as a DPP connector. The ‘elephant in the room’ is that RFID, NFC, and QR codes are commonly used for authentication—but they all share a fundamental flaw: they can be copied, removed, transferred, or forged. Attaching an external tag to a luxury product isn’t authentication—it’s just adding a weak point. The real answer? The product itself. Its unique microstructure is the only truly secure identifier—no labels, no additions, no risks. The future of authentication is here. No tags. No QR codes. Just the product. Read the BoF article here > https://lnkd.in/e_8BjXqA #LuxuryAuthentication #VisionAI #FutureOfAuthentication #ProductIntegrity #DigitalProductPassports

Europe’s landmark Ecodesign for Sustainable Products Regulation (ESPR) is on track to introduce digital product passports (DPPs); a digital record that will be required to accompany any goods sold in the European Union by 2030. While the requirements—such as materials tracing and manufacturing data—are clear, brands must make a critical decision: how to connect this information to their products.; QR codes, RFID, NFC or Vision AI? If you're unsure where to start, read here for a detailed breakdown of the options at hand > https://lnkd.in/epbf2FXz

At ORB, we understand that every brand needs high-quality digital assets to enhance customer experience and streamline operations. Our cutting-edge imaging technology ensures: ✔️ Effortless coordination ✔️ Rapid image delivery ✔️ High-quality, true-to-life visuals ✔️ Perfect product alignment with brand vision ✔️ Optimized workflows for efficiency With a portfolio spanning 100+ luxury brands, from the large such as Michael Kors, to the progressive like Ludovic de Saint Sernin, we’re redefining digital imaging for the future of e-commerce and immersive shopping. 💡 Ready to elevate your brand’s digital presence? Let’s talk. Send us a DM. #LuxuryTech #DigitalInnovation #ORB360 #SeamlessExperience #EcommerceTransformation

🔍 Authenticity is the #1 concern in luxury resale—Here’s how we solve it! The luxury resale market is booming, with McKinsey & Company and The Business of Fashion Luxury edition of The State of Fashion citing that 1 in 3 US luxury customers are buying or selling pre-owned goods. But 1 in 2 of those customers did not enjoy their experience, with authenticity concerns topping the list of deterrents. At Authentique Vision AI, we make sure trust is never a barrier when purchasing pre-owned luxury. Our AI-driven authentication technology ensures every product is verified, secure, and reliable, giving buyers and sellers peace of mind. Key Insights from the Market: ✅ Why consumers love resale: - The thrill of finding rare, unique pieces - The sustainability factor of pre-owned luxury - The appeal of better deals and pricing 🚫 Top deterrents holding consumers back: - Authenticity concerns – Buyers want guaranteed genuine luxury items - Product quality issues – Condition and verification matter - Complex sales processes – Tariffs, duties & logistics create friction 🚀 How Authentique Vision AI is solving these challenges: - Cutting-edge AI identification ensures 100% accuracy in luxury verification - Instant verification streamlines the resale process - Secure, transparent tracking builds buyer trust As the resale market grows, the brands that prioritize trust and authenticity will lead the way. Let’s make luxury resale seamless, secure, and scalable! #LuxuryResale #AuthenticityMatters #AIAuthentication #CircularFashion #PreOwnedLuxury #AuthentiqueVisionAI

The 360 Product Photography Turntable Market is on the rise. 📈 According to HTF Market Intelligence Consulting Pvt Ltd, the industry is set to grow at a CAGR of 11.3% from 2024 to 2030, reaching USD 736 million by 2030. This growth is driven by the increasing demand for high-quality, interactive product visuals in e-commerce. At ORB360, we specialize in 360° fashion photography, helping brands showcase their products with immersive, interactive imagery that enhances customer experience, boosts engagement, and reduces return rates. 🔥 Key Market Trends: - E-commerce boom driving demand for interactive visuals. - Advancements in software & hardware making 360° photography more accessible. 💡 Why Brands Are Adopting 360° Photography: - Higher Customer Satisfaction – Shoppers can view products from every angle, leading to better purchase decisions. - Increased Conversions – Interactive visuals boost engagement and sales. - Social Media Impact – Shareable 360° content enhances brand visibility. 🚀 The ORB360 Advantage: - High-quality 360° fashion photography tailored for e-commerce brands. - Seamless integration with websites, marketplaces, and social media. - Cutting-edge equipment ensuring consistent lighting & image quality. As 360° product photography becomes an industry standard, now is the time to elevate your brand’s visuals. Let’s create stunning, interactive product displays that captivate your audience. 📩 Want to learn more? Let’s talk! #360ProductPhotography #InteractiveImages #EcommercePhotography #FashionPhotography #ORB360 #360DegreeView #ProductTurntable

We’re thrilled to share that Authentique has been recognised as a ‘First Mover of the Digital Product Passport’ in FASHION Magazine, distributed at this year’s Pitti Immagine Uomo—one of the world’s most influential men’s fashion fairs. 🔍 With upcoming EU regulations requiring every textile product to have a Digital Product Passport (DPP) in the next years, luxury brands must prepare for a future of transparency, traceability, and trust. Authentique is at the forefront of this shift, developing AI-driven vision technology that allows luxury consumers to verify authenticity with just a smartphone photo—no NFC tags, QR codes, or physical markers needed. 🌟 Remember other connectors 'connect' but they can't identify and prove authentication. 🚀 Our mission is to combat counterfeiting, streamline authentication, and enhance resale value in both B2B and B2C markets. With cutting-edge AI, we’re making digital passports a reality today. A huge thank you to FASHION Magazine and Elisabetta Fabbri for featuring our work. Read the full article (page 103) here https://lnkd.in/e4ZXZmH5 #Authentique #DigitalProductPassport #LuxuryAuthentication #AI #Innovation #PittiUomo #Sustainability

We’re thrilled to share that Authentique has been recognised as a ‘First Mover of the Digital Product Passport’ in FASHION Magazine, distributed at this year’s Pitti Immagine Uomo—one of the world’s most influential men’s fashion fairs. 🔍 With upcoming EU regulations requiring every textile product to have a Digital Product Passport (DPP) in the next years, luxury brands must prepare for a future of transparency, traceability, and trust. Authentique is at the forefront of this shift, developing AI-driven vision technology that allows luxury consumers to verify authenticity with just a smartphone photo—no NFC tags, QR codes, or physical markers needed. 🌟 Remember other connectors 'connect' but they can't identify and prove authentication. 🚀 Our mission is to combat counterfeiting, streamline authentication, and enhance resale value in both B2B and B2C markets. With cutting-edge AI, we’re making digital passports a reality today. A huge thank you to FASHION Magazine and Elisabetta Fabbri for featuring our work. Read the full article (page 103) here https://lnkd.in/e4ZXZmH5 #Authentique #DigitalProductPassport #LuxuryAuthentication #AI #Innovation #PittiUomo #Sustainability

⌚The Deloitte Swiss Watch Industry Insights Report confirms what we’ve long believed: trust and transparency are the foundation of the booming pre-owned luxury watch market. With Certified Pre-Owned (CPO) programs growing rapidly, buyers are willing to pay a premium for peace of mind. That’s why Authentique exists; our Vision AI technology ensures that every timepiece is precisely identified and authenticated, safeguarding collectors, enthusiasts, and retailers against counterfeits and misrepresented pieces. 🔍 By leveraging advanced AI-driven analysis, we’re setting a new standard for watch authentication—enhancing confidence, preserving value, and making the pre-owned market more secure than ever. The future of watch authentication is here. Reach out via DM if you are ready to embrace it ➡ Find the link to the report here ➡ https://deloi.tt/3E8RjA0 #Authentique #VisionAI #LuxuryWatches #CertifiedPreOwned #WatchAuthentication

New legislation will soon require brands to include digital supply chain records for nearly every product, including apparel. While the specifics, like materials tracing and manufacturing data, are clear, brands face a crucial decision: how to connect this information to their products. Traditional tagging methods, such as QR codes, RFID, and NFC chips, have their challenges. They can be removed, counterfeited, or damaged, don’t always suit certain products, and pose recycling issues. In addition, they do not offer identification and in turn, authentication. That’s where Vision AI is stepping in, offering a powerful alternative to QR codes, RFID and NFC chips. With Authentique’s cutting-edge solution, both consumers and businesses can simply take a photo of a product using a smartphone to instantly identify, authenticate, and trace its origin. It’s a seamless, sustainable, and secure way to meet these new requirements. DM us  for more information around the future of product identification > #authentication #visionai #qrcode #nfc #rfid #authentique