PickyPal a republié ceci
💼 Gen-AI Investments: what about ROI? As AI adoption surged over the past few years, many companies rushed to invest in generative AI. Yet, despite high expectations, some of these investments have struggled to deliver the anticipated ROI. This is in large part caused by the lack of clear use cases and business misalignment. However, there are 3 use cases that proved very successful: summarization, content co-creation, and product discovery. 🔍 Summarization: Summarization tools are saving businesses countless hours by condensing reports, extracting key insights from customer interactions, and enhancing data-driven decision-making. It has been significantly helping teams increase productivity and focus on higher-value tasks. 🤝 Content Co-Creation: Generative AI is transforming content strategies by enabling human-AI partnerships to produce tailored, engaging content at scale. Whether it’s drafting emails or enhancing copywriting, these tools combine efficiency with a personal touch, boosting both productivity and creativity. 🛍 Product Discovery: In ecommerce, product discovery has emerged as a particularly high-ROI application of Gen-AI. By offering real-time, personalized recommendations, AI can guide customers through large catalogs and help them find what they need. Personalized recommendations are driving up to a 26% increase in revenue per visitor, and a 10-15% increase in average order value. At PickyPal, we are fully dedicated to this third category. Ecommerce websites, especially in specialized sectors, can overwhelm consumers in their navigation and purchasing choice. In fact, studies suggest that around 70% of shoppers face challenges in making purchasing decisions, leading to potential delays or avoidance. The result? Conversion rates at only 2% and cart abandonment rates at 80%. We improve these numbers by optimizing and completely transforming product discovery. Gen-AI investments can be very powerful when focused on the right applications. It's exciting to see how more and more potential will unfold! ✨ #GenAI #AIApplications #ecommerce #ecommercetech