Poool

The stage is set and the room is full, ready for The Audiencers' Festival in Paris! A full day of expertise and inspiration on everything engagement, conversion and retention!

The Audiencers' Festival Paris, our biggest event of the year bringing together over 200 clients and partners from across France, is happening tomorrow! We'll be discussing everything from reader revenue team structure and conversion strategies, to retaining subscribers and how AI can support growth. Looking forward to seeing you all there!

Huge congratulations to the team at Jeune Afrique for doubling conversion rates with their dynamic subscription landing page! > Audience segmented using Jeune Afrique's personalized RFV calculation, integrated into the Poool Dashboard, and country group, according to propensity to convert and preferred payment method > Adapted messaging & pricing on the paywall and landing page for each group For less engaged readers, the focus is more on sharing JA's value proposition, promoting monthly offers with low commitment. For engaged readers it’s the subscriber benefits that are forefronted, and the subscription offers promoted are for longer-term / annual subscriptions. Find their full story on the blog: https://lnkd.in/eD6wZEt7 Myriam Benyahya Ludivine Paquet Mamadou Goundiam Ayoub Guezzoul Akoubia Armel Xavier KOUAKOU Olivier Cambournac

Ever asked yourself the question "Should this article be free or premium" or "Which paywall model should I be using?"...   Well, firstly, the question should really be "How can I maximize the revenue from each reader visiting my site?"   Secondly, like many things, there's unfortunately no magic, one-size-fits-all reply, but we we can certainly help you find the answer! 🚀 Join our VP Marketing, Madeleine White, along with Jennifer (Zwicker) de Ruyter, Senior Manager of Customer Operations, at Mather Economics to learn how to build a successful subscription model with smarter, more dynamic content-blocking decisions in this free webinar next Wednesday.   You can expect to learn about: > The evolution of paywall models > Leveraging content and audience insights to boost conversions > Real-world examples with actionable takeaways to enhance your strategy Registration here: https://lnkd.in/eRqcTm59?

The simplest but most effective tool for dynamically engaging & retaining subscribers! registration is here: https://lnkd.in/eJz3p3h6

It's now been 2 years since our team launched The Audiencers and what's a blast of a two years it's been! To celebrate its success and the incredible community that's been come from it, we're launching our premium offer tomorrow, with free access for 24 hours! RDV on theaudiencers.com tomorrow to see what we've been working on!

Should this article be free or premium? There's no magic, one-size-fits-all reply, we we can certainly help you find the answer! 🚀 Join Madeleine White, VP Marketing at Poool and Editor-In-Chief at The Audiencers, along with Jennifer (Zwicker) de Ruyter, Senior Manager of Customer Operations, at Mather Economics to learn how to build a successful subscription model with smarter, more dynamic content-blocking decisions. You can expect to learn about: - The evolution of paywall models - Leveraging content and audience insights to boost conversions - Real-world examples with actionable takeaways to enhance your strategy Save your spot today! 👉 https://lnkd.in/eRqcTm59

Interested in hearing how L'EQUIPE increased subscriber retention rates from 62% to 84%? How Public Sénat multiplied their newsletter sign up rate by 7? And how Jeune Afrique reached a 9% email collection rate? Join our live demo and showcase of best-in-class examples to discover how publishers are using Poool Engage for dynamic engagement, onboarding & anti-churn strategies, all with a marketing-friendly tool integrated in under 30 minutes! Registration is free and will include a product tour, benchmark data points, best practices and a live Q&A with out team. To join Marion Wyss in French, registration is here: https://lnkd.in/e6zYSzKq To join Madeleine White in English, it's here: https://lnkd.in/eJz3p3h6

How to limit churn when increasing the price from a highly discounted subscription offer, with L'EQUIPE x Poool   The context: allowing readers to discover your premium offer, increase engagement and build subscriber numbers through highly discounted packages is a common strategy. But work then needs to be put into retaining these subscribers in the long term.   The solution: a series of actions with clearly defined display conditions to increase loyalty, both in the build up to the planned price change date and following it In practice:  > Newsletter pop-up > Suggest mobile app download > Announce which content is soon to be released > Invite readers to join the WhatsApp channel > Warn churning users that they soon won't have access to subscriber-only content Find the full article on The Audiencers: https://lnkd.in/eWEHmBbR Interested in doing something similar? Chat to one of our expert team: https://lnkd.in/ebyYYDkf

The popularity of freemium models, whereby content is split into free vs paid (blocked by a paywall), is clear in Europe, whilst the US has classically favored metered or hard models. But what's emerging this year is a freemium base, with dynamicity on top.    Specifically, the experience a reader gets on paid-for content depends on their profile and context, such as their level of engagement, source of traffic, etc.   Canada's Les coops de l'information, who has gone through an incredible digital transformation journey since 2020, is doing exactly that with our solution.   "Our strategy is to divide traffic into 3 groups based on the content type, the user profile and acquisition channel. This allows us to target audiences with very adapted strategies that aim to increase engagement and frustrate them just the right amount to convert them to something that’s more valuable to our business, such as a newsletter subscriber, registered member or paying subscriber." We spoke to Marc Gendron on a webinar with FIPP - Connecting Global Media about their strategy and how they've managed to develop a solid digital reader revenue model as a legacy publication. Summary available on FIPP: https://lnkd.in/dPwKzSBa