SFA NEROLI

Today marks the beginning of Ramadan, a holy month for millions of people around the world 🕌 It's the beginning of a spiritual journey of reflection, devotion, and sharing. It's a time that transcends boundaries and whose values resonate with those of Fragrance: emotion, connection, and universality ✨ May your Ramadan be filled with peace, light, and harmony.

ESXENCE is a very special exhibition: one dedicated to artistic perfumery. 🇮🇹 Our teams would not have missed it for the world: welcome to Milan for the 15th edition of Esxence. It is an opportunity to celebrate the talent and creativity of master perfumers, with the Masters of Dreams concept as the leitmotif of this special edition. A tribute to the modern alchemists who shape the invisible material to create essences that enchant and tell timeless stories. Our colleagues from R&D, Marketing and Sales took the opportunity to stock up on the latest trends in high-end perfumery, between innovation and tradition. It was also an opportunity to meet the personalities who count in the world of perfumery, to meet our clients for whom we have created bespoke essences and to explore all the possibilities of niche perfumery, which allows us to tell unique and magical stories. Milan, thank you for the welcome, the creative buzz and the emulation. See you next year! 📸 Marion Guillot - Perfumer, Marion Gonzalez Cubero - Perfumer Trainee, Aline Godsens – Marketing, Fateme Taheri – Customer Relationship Manager, Estelle Barbot – Perfumer, Clémence GLE-FERRY - Evaluator / Fragrance Development Manager, Huzaifa HAMI - Evaluator / Fragrance Development Manager, Envell Scotto - Evaluator / Fragrance Development Manager

Scent has always been part of our lives, but its use and symbolism have evolved over the centuries. Let us take you on an olfactory journey where perfume is transformed and emancipated but always retains its universal power of expression ✈ In antiquity, the sacred and the divine The first traces of perfumery date back to antiquity, when essences were extracted from plants and resins for religious rituals. Incense, myrrh, and perfumed oils were offered to the gods as symbols of purity and devotion. The Middle Ages: health care and frivolity Perfume was discouraged by the clergy, who associated it with superficiality and inconsistency. At the same time, perfumes were closely associated with apothecaries' shops, where medicinal plants were stocked. At a time when water was scarce, perfumes played a key role in masking everyday odours. Renaissance, refinement and the art of living With the flowering of the arts, perfume became a refined luxury, worn by the nobility and the elite. In Grasse, the cultivation of flowers such as roses and jasmine flourished thanks to an ideal climate and fertile soil, making the region the cradle of exceptional expertise. It was also during this period that perfumed gloves were invented: the beginning of the region's reputation as the Mecca of the perfume industry. Modern times, a glorious industry Perfume is synonymous with luxury. It represents wealth, opulence, and refinement. Technological advances have allowed the industry to develop and offer a variety of fragrances that can be adapted to changing fashions and tastes. At the same time, Grasse has established itself as the world capital of perfume. Its emblematic flower fields, passionate craftsmen and unique distillation techniques have created a heritage that endures to this day. The region combines respect for nature and modernity with sustainable initiatives led by Jérôme Viaud, Renaud MUSELIER, Grasse Expertise to preserve this unique heritage in the face of environmental challenges.

Aujourd’hui plus que jamais, nous avons souhaité célébrer l’amour ❤️ Nous avons aussi profité de ce moment pour remercier nos collaborateurs et leur rappeler combien ils sont précieux au quotidien 🌹💎 Alors MERCI à nos équipes pour leur dynamisme et leur implication au quotidien ! Happy Valentine’s day ! 🌹

We asked our Perfumer Sébastien FLIGIER to tell us his appreciation of Valentine’s Day. Sébastien immediately tied this special occasion to fragrance gifting. Here are our 3 tips for choosing the perfume that will touch your Valentine 💘 👉 Perfume should reflect character Romantic and gentle, opt for delicate floral notes such as rose, jasmine or orange blossom. Energetic and dynamic, choose sparkling citrus or light aquatic notes. Sophisticated and mysterious, woody, amber or spicy scents. 👉 Get to know his/her tastes If your fiancé already wears a fragrance, what is its characteristic: floral, fruity, woody or oriental? The idea is to choose a composition from the same olfactory family. 👉 Tell a story A fragrance is an invitation to travel and to feel. Choose a composition that evokes a shared memory, a dream destination, or a precious moment spent together. Like the first time you walked hand in hand by the sea, with salty, aquatic notes. Or the day you kissed in a spruce forest, with woody, resinous notes. Giving a perfume for Valentine's Day is like giving a piece of yourself and saying, 'I know you, and I've chosen this unique essence for you.’.

"The Floral family is one of the oldest in perfumery; for centuries, mankind has sought to capture the beauty and fragrance of flowers 🌼 Rose, Jasmine, Narcissus, Tuberose, Orange Blossom, and Mimosa reign in the Grasse region. But they are not the only ones to have inspired some of the most beautiful perfume creations. Some of the finest floral scents come from what are known as 'mute' flowers, whose essence cannot be directly extracted. Take Lily of the Valley or Violet, for example—perfumers have long struggled to capture their enchanting fragrance. These challenges have led to creative, figurative interpretations, often in the form of 'soliflore' compositions (single-note perfumes). With ingenuity, perfumers have also crafted splendid 'floral bouquet' accords, blending multiple floral notes to immortalize the beauty of flowers. This is the magic of perfumery 💐 🌺 Deemed fresh, sensual, spicy, powdery, aldehydic—often rare and precious—Floral perfumes can be both simple and complex, innocent yet eccentric, and always captivating. This olfactory family is timeless, with endless possibilities and an enduring fascination." Marion Guillot Perfumeur Photo 2 : Jardins du Musée International de la Parfumerie, mai 2023. 📷 Celia Pernot

When we think of the world of perfume, we almost immediately associate it with fine fragrances. But our perfume compositions houses create much more than that. Fragrance is everywhere. Every day. It's the detail that gives life and character to any product. Our Perfume houses create fragrances for: ▪Fine perfumery Our perfumers have an exceptional range of carefully selected raw materials at their disposal, allowing them to express themselves in the most creative and evocative ways. ▪Personal care and cosmetics The success of a personal care product depends also on its fragrance. Scent underlines and signs cosmetic products making them recognizable by the customer, it intensifies the sensory experience and shapes the perception of a brand. ▪Ambience Home fragrances have a significant impact on consumers and their behaviour at the point of purchase. We master classic, original or contemporary fragrances that enhance the consumer experience and reinforce a brand's identity. ▪Detergents Fragrances are part of everyday life especially in the home and create a sense of connection with brands. We formulate fragrances for detergents to be effective, efficient, and long-lasting.

Promesses tenues pour COSMETICA NORTH AFRICA Le plus grand salon international de la beauté en Algérie & en Afrique du Nord a été une réussite et nos équipes ont été ravies de participer à cet événement incontournable Khaled et Rayan BOUTALEB étaient au rendez-vous afin de vous rencontrer 🤝 L’occasion d’échanger sur vos attentes et de répondre à vos besoins. Comprendre et partager, le salon a été le lieu de tous les possibles pour le monde du parfum. Merci à nos clients toujours fidèles, merci pour l’accueil et l’organisation de ce salon 🙏 Merci aussi aux futurs clients pour des challenges inédits, et à l’année prochaine ! 📸 : Cosmetica Algeria Photo Photo 3 : visite du ministre du Commerce

Chinese New Year, also known as the Spring Festival, is a highly symbolic celebration 🐉 Once a symbol of hope for a bountiful harvest, today it helps to unite Chinese communities around shared values and traditions Perfume was first used in China to heal and uplift. Fragrances have been used daily for thousands of years to accompany inner journeys or to treat illness. Incense, plants and aromatic herbs were all employed. Today, in China and Asia, floral notes are highly prized. Fragrances that are meant to be subtle in this part of the world

J-3 avant le rendez-vous « opportunités de carrière de l’industrie du Parfum ». Cela se passe : 📍jeudi 30 janvier de 9h00 à 12h00 📍Espace CHIRIS, avenue de Provence à Grasse À l’occasion du Forum pour l’Emploi en pays de Grasse. Venez rencontrer notre équipe des ressources humaines, Cynthia Hadjadj et Marie Catalan, qui sont à la recherche de profils pour les services : - Production - Laboratoires - Supply chain - Marketing Vous souhaitez en savoir plus ? Rendez-vous jeudi. Nous avons hâte de vous rencontrer. Et si vous ne pouvez pas vous rendre sur place, n’hésitez pas à envoyer votre candidature à carriere@sfaneroli.fr