SIXIEME SON

Your brand’s audio identity is much more than jingles. Every beep, chime, and melody is a chance to connect—are you nailing it? 📻 This Thanksgiving, listen to Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, for a sonic episode of the Ad Infinitum podcast. 🎙️ They break down the power of audio branding, and spill some truths about where brands nail it—or miss the mark—with sound. 🎵 It’s the perfect blend of jingles, storytelling, and marketing insights to keep you inspired this holiday season. 👉 Tune in now: https://lnkd.in/edZR_C3W Presented by Oxford Road Produced by Caitlyn Spring & Ezra Fox, MFA Mixed & sound designed by Zach Hahn Written & hosted by Stew Redwine #AudioBranding #SonicBranding #SonicIdentity #Podcast #BrandStrategy

🎶 Cadillac is turning the volume up! Laurent Cochini, our General Director, will speak alongside: 🎤 Barbara Butch (French DJ) 🎤 Thomas Roussel (Composer) 🎤 Tania Soler (Partnership Manager at Because Music) 🎤 Ivan Striga (Producer and Artist Manager)   💡 Together, they’ll explore how Cadillac embraces music as a source of inspiration and innovation, crafting unique in-car experiences that redefine the journey.   🗓 Thursday, December 5th - ⏰6:30 PM -📍Cadillac City Paris ➡️ Register for the event here: https://lnkd.in/eyqdcAg7 CHARLIE'S #sonicbranding #cadillac #musicforbrands

🏆 🅖🅞🅛🅓 for Sound Affects, at the MENA Effie Awards 🏆 ❤️ A project especially close to our hearts. 👏 A truly beautiful recognition for an initiative we have proudly championed alongside Mindloop studios, Saatchi & Saatchi MEA, and Digitas Dubai. 🤜 When sound is used to raise awareness and drive meaningful change. 🎛 The whistling of a kettle, the crackling of vegetables, the burning of a cigar, These are everyday sounds for us, basic, almost insignificant. But for war victims, they are real trauma triggers. 🎬 The #SoundAffects sonic library is for producers, content creators, advertisers, and editors. From gunshots to explosions, sirens, and helicopter whirs, you can download these Foley Sounds here: https://www.soundafx.me/. All proceeds are donated to NGOs that help people suffering from PTSD. Congratulations to everyone involved! Special 😉 to Laurent Cochini I Ahmad Haffar I Alexis Mangou I Emma Hameau I Romain Morlat I Truffle.Film

🧡 𝐂 𝐎 𝐍 𝐆 𝐑 𝐀 𝐓 𝐒 🧡 🥈 M1 wins silver at the Transform Awards Asia by Transform magazine! Every note of its sonic identity radiates warmth and authenticity, embodying personalized experiences. 🎶 With ukulele strums, organic guitar plucks, and vibrant percussions, it’s a heartfelt tribute to Singapore’s cultural diversity and M1’s deep connection with its audience. 💡 Want to know more? https://lnkd.in/eXtj8m_H 👌 Thanks for your trust, M1 team Mustafa Kapasi I Souvik Basu I Mae Pang I Meg Badilla I Cam N. 🎉 And congrats Sixième Son team: Laurent Cochini I Florent Adam I Yvonne Cheong and the whole creative team!

🚀 What's up at Sixième Son? As 2024 draws to a close —a year of growth, innovation, and defining trends—we asked our leaders across key markets to reflect on the journey and share insights for the year ahead. 🌍 Expect hot takes on: ✨ Long-term engagement 🤝 Strategic partnerships 🤖 The evolving role of AI ❤️ Building client loyalty 📈 KPIs that matter ⚡ Challenges and fresh perspectives Get insights from our global team: Delphine Guérin, Chief Client Officer, France Daina Todorovic, Chief Client Officer, US Valentin FLEUR, Head of Strategy & MD, Canada Florent Adam, Managing Director, APAC Jaime Nieto, Head of Music, Ibero-America Here’s to the sounds of innovation and connection in 2025! 🎶 🔗 https://lnkd.in/esg6ktbq #SixièmeSon #SonicBranding #Innovation

☁️ Clouds, colors, and the sounds of pure joy. 🌈🎶 A new era begins for Deemah, a brand on a mission to deliver delicious smiles every single day. 🌟 With a refreshed, modern visual identity and an irresistible, memorable sound, Deemah is here to stay in both hearts and minds. 🌧️  Drawing from the essence of its name—Deemah, meaning "rain clouds"—the music is lively and minimalist, grounded by a strong bassline that embodies the brand's core values: boldness, trust, and joy. 🎶 A seamless blend of electronic beats and regional instruments creates a unique sound that resonates with Gen Z while honoring Deemah’s rich heritage. It’s the soundtrack of shared moments and fun memories. ✨ Across digital platforms, TV, and beyond, Deemah’s sound brings people together, one smile at a time.   🙏 Thanks Deemah UNITED FOOD INDUSTRIES CORPORATION LIMITED: Mohammed Alakeel, Irfan Ahmad 👏 Interbrand: Maria Fontan 👏 And a big shoutout to the SIXIÈME SON team: Michael Boumendil, Laurent Cochini, Emma Hameau, Vincent Turbé, Alice Lépine... and the whole team! #SonicBranding #Marketing #SonicIdentity

🎧 How do you grab attention in a world full of noise? “Thirty years ago, visibility came from logo repetition alone. Today, with fragmented media, brands need to stand out differently. Your music must be distinctive and meaningful to grab attention and resonate, to be noticed and remembered,” says Michael Boumendil. In a world where brand stimuli are everywhere, Michael breaks down why the right sound isn’t just important—it’s essential. 🙏 Big thanks to BBC Radio 4 for this insightful conversation about sonic branding and the Maybelline jingle. 🎧 Listen to the full interview (from minute 35:35) here: https://lnkd.in/eDf4sVHY #SonicBranding #Branding #Marketing #BrandStrategy #SoundIdentity

🌊 The Call of the Sea 🌊 𓊝 This November 10th, skippers will face a journey unlike any other: no support, no crew, just them and the ocean… but this time, with a tailor-made music.   🌍 Vendée Globe, one of the world’s most epic events, pushes endurance to its limits—a true solo challenge held only once every four years.   🎶 We’re proud to channel the siren’s call through the Vendée Globe’s first-ever sonic identity. Inspired by the bewitching siren call and the spirit of old sailors’ songs, this soundscape honors every skipper’s grit, bravery, and unwavering spirit—and the millions of fans who join them. The media are already using it to enrich their coverage of the Vendée Globe.   🎼 Feel the Vendée Globe like never before. 🙏 Vendée Globe: Laura LE GOFF, Yannick Bersot. Département de la Vendée 👏 SIXIÈME SON: Michael Boumendil, Laurent Cochini, Sophie de Busni, Vincent Turbé, Alice Lépine, Alexis Mangou #SonicBranding #VendeeGlobe #SportsMarketing

🎶 How does sound contribute to making the traveling experience premium? ✈️   Back to our series dedicated to sound in the travel experience.  Laurent Cochini, our Global MD, shares insights on how sonic branding elevates the customer experience and takes premium to the next level. With Vincent Turbé and Eric Caissy, they dig into…   Focus on the Cathay Pacific case. And if you want to know more, check Etihad’s or AEROPORTS DE PARIS’; when it comes to travel experiences, we know how to make a brand sound. 😉   ✨ Read Laurent Cochini's complete insights here: https://bit.ly/3C6NQ44 #sonicbranding #musicforbrands

🎤 This duo is back and ready to raise awareness about the power of sound!  Matt Houghton from Interac Corp. and Valentin FLEUR will speak about how sonic branding can reshape customer experiences at Customer Experience Canada 🎶 Want a sneak peek? Check out Val’s insights in this article. 👉 https://bit.ly/3C6ONJQ 🗓 Thursday, November 14th ⏰12:00 PM 📍Hyatt Regency Toronto, Canada ➡️ Register for the event here: https://bit.ly/3YBz7XH #SonicBranding #Interac #Conference #CustomerExperience