Swipe Back

We partnered with BNP Paribas to launch "Life Traveller," an innovative mobile game designed to educate teenagers on financial management through a narrative sci-fi adventure. 🚀 In "Life Traveller," players navigate parallel worlds, tackling real-life financial challenges such as payments, savings, and online scam prevention. Our goal is to provide a fun and interactive way for teenagers to learn essential money management skills.

We’re excited to announce the launch of the Swipe Back 2025 Gaming Report! Designed to help brands navigate the ever-evolving world of Gaming Marketing, this report uncovers the latest trends, opportunities, and strategies to connect with audiences in this landscape. Join us for a 90mn live session where we will share key insights, explore best practices, and answer all your questions.

For the release of the 3 Body Problem adaptation on Netflix we created a mysterious FOOH where you can see three suns in erratic orbit around one another… 🎬

The Lovie Awards results are in for Divine, the AI Sommelier we created for Moët Hennessy. We won the inaugural collaboration of the year award and 3 Golds, 1 Silver, and in the following categories 🏆🥇🥇🥇🥈: Gold for Arts, Culture & Events in AI, Web3 & Experience Gold for Best Art Direction in AI, Web3 & Experience Gold for Best Partnership or Collaboration in AI, Web3 & Experience Silver for Best use of AI & Machine Learning in Marketing, Advertising & PR Thanks to the MHWE team, everyone at Swipe Back who made this possible and the always creative and insightful jury.

🎉🎉🎉 For our 5th anniversary we’re going back in time and we’ll be sharing some of our favorite projects over the years, to kick things off let’s take a look back on the N26 virtual card campaign we created. 🎉🎉🎉 With the N26 Standard offer now being 100% digital, why bother with a physical card? To celebrate this new launch we created a card that morphs into clouds, water, smoke and glitter. This campaign was visible in France, Spain, Italy, the UK & Germany.

To celebrate Halloween and the switch from spooky season to holiday spirit we created a series of playful visuals for N26. This is one of the first AI powered production sessions we developed for our clients and part of our brand new social content offering. Get in touch if you want to find out more about our packages and pricing.

Since our first major gaming activations over 5 years ago things have drastically changed. Slapping your logo on a billboard in game & cliché visuals of teens wearing gaming headsets doesn't cut it anymore. We just finished our brand new report on how gaming marketing should be done right, hit us up in the comments if you want to receive the complete study.

🎉🎉🎉 For our 5th anniversary we’re going back in time and we’ll be sharing some of our favorite projects over the years, to kick things off let’s take a look back on the Dacia Spring activation we created. 🎉🎉🎉 To celebrate the first anniversary of the Spring EV, we launched a gaming experience targeting 25-34 year-olds, centered around Rocket League. We created a custom time trial map that was both accessible and challenging, which became the most downloaded map in the game. We also organized an online tournament that attracted 300 teams, with the winners signing with Solary, a major esports org. Partnering with the RLCS, we rebranded the cup as the Dacia Spring Cup, integrating in-game branding. Finally, we also produced an electric-themed halftime airshow, inspired by the Super Bowl, which captivated and amazed 140,000 live viewers. ⚽

What if you could drastically reduce your content production costs without lowering quality? And what if all the hassle and complexity of photoshoots disappeared just like that? Introducing our new AI powered production offer where technology is at the service of the realities of content creation. Our workflow is made for scale and to allow multiple markets and stakeholders to share their briefs and get locally relevant content through one global production session. Get in touch for a full demo 🔮

🌍 Ledger’s Global Tour is kicking off this week! 🌍 Inspired by festival bracelets, we’re very proud to see this project go on a world tour, from Berlin to Hong Kong, with stops in Tokyo, Istanbul, Lisbon & Bangalore.