Post de Arena Media France

Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2

Is your #PR strategy armed with the right tools for 2025? Find out on Nov. 7 during our #CommsWeek prep webinar, where industry experts will share how you can leverage emerging tech to deliver measurable results. Register now ➡️ https://ow.ly/rmUj50TWx4F #PublicRelations #PRSuccess #Communications

Welcome to Omnicom Advertising Group. We’re a global collective of iconic creative agencies, designed to lead the next generation of creativity and innovation. 🌎 At OAG, we’re here to nurture wildly creative talent, elevate brands, and create culture-defining experiences that make an impact. Bringing together 30,000+ brilliant minds across the world, we believe creativity is the solution to the world’s biggest challenges. Imagine what we can do together… 💭 This is OAG. Welcome to OAG. Agency 720, Alma, antoni_, AUDITOIRE, BBDO Worldwide, Bright Red, Dark Horses, DDB, Dieste Inc., Doremus+Co, dotdotdash, fluent360, GMR Marketing, Goodby Silverstein & Partners, GSD&M, Lucky Generals, Merkley + Partners, Serino Coyne, TBWA\Worldwide, TMA, THIRD EAR, TRO, Zimmerman Advertising, 180 Global.

Publicis Groupe announces strong start to the year with Q1 organic growth at +5.3%, sustaining momentum and gaining market share. Arthur Sadoun, Chairman and CEO of Publicis Groupe: “Publicis had a very strong start to 2024, sustaining growth momentum despite ongoing macroeconomic tensions. We accelerated on our organic growth this quarter, delivering +5.3%, ahead of expectations. There were three clear drivers of this performance. First, our ability to capture a disproportionate part of the increasing demand for data-led marketing transformation, boosted by AI, in a soon-to-be-cookieless world. This translated into the double-digit growth of our combined Epsilon and Publicis Media offer. Second, continued new business tailwinds, coming after we topped the league tables once again, and as we have for the past five years. Last but not least, the impact of a clear rebound in the tech sector, where we saw double-digit growth this quarter. Looking at the rest of our business, Publicis Sapient recorded sequential improvement, with positive growth in the U.S. despite continued client cautiousness affecting the entire IT consultancy sector. Creative further showed its resilience, posting single-digit growth driven by new business and production. All of our regions performed well, with the notable acceleration of Asia fueled by strong growth in China. After extracting ourselves from the pack in 2023, we clearly carried that momentum into Q1. We expect this to be our 8th consecutive quarter of delivering the highest growth in the industry, leading to material market share gains. Now, looking at the rest of the year, we are focused on maintaining this dynamic. In what is a still-challenging environment, our leadership in personalization at scale, our new business wins and our platform organization, make us confident in confirming our 2024 guidance. We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs. I would like to take this opportunity to thank our clients for their trust and our people for their outstanding efforts.” https://lnkd.in/eg5HfcKX

Brilliant new research on attention and digital advertising Lumen Research, Havas Media Network and Brand Metrics have produced the largest study exploring brand lift with attention on digital. ‘What Do 9,000 Brand Lift Studies Teach Us About Attention & Memory?’ The findings are clear: • Attention and brand outcomes are closely correlated. • Attention time is the best predictor of brand preference and intent metrics. • Aggregate attention time is crucial for brand campaigns. • Frequency drives both attentive reach and aggregate attention time. • Different attention strategies can influence various brand outcomes Congrats to Mike Follett and the team. Attention, again, is clearly useful when understanding how campaigns work. You can get the full white paper for free here: https://lnkd.in/ewutY_MJ I share #advertising and #marketing insights daily, follow for more.

📊 Measuring the Impact of "Brand Talk": Why It Matters! 📊 In the ever-evolving landscape of digital marketing, understanding the impact of your content is crucial. Just as TV networks rely on audience ratings to gauge viewership and adjust programming, brands must regularly evaluate the effectiveness of their content strategies. By analyzing audience metrics and engagement rates, businesses can uncover valuable insights that drive better decision-making and enhance overall performance. 📈 Regularly assessing your content allows you to identify what resonates with your audience and what doesn’t. High engagement rates indicate that your message is hitting home, while lower metrics may signal the need for a strategic pivot. Continuous content optimization not only fosters deeper connections with your audience but also ensures that your brand stays relevant in a competitive market. Remember, the goal is not just to create content but to create impactful conversations around your brand! 💬 Let’s commit to being data-driven marketers! By embracing a culture of evaluation and adjustment, we can refine our strategies to better serve our audience and achieve our business objectives. Let’s talk about how we can measure our "Brand Talk" and make meaningful adjustments together! 🔄

We growing our team Saatchi & Saatchi MEA - please apply at the link below if you ready for your next challenge. #Hiring #Advertising

With record-high temperatures taking effect, regions around the globe are experiencing the impacts of climate change. It's clear that every industry, including programmatic advertising, must take significant steps toward reducing carbon emissions and improving overall #sustainability. Check out our resources below on how you can reduce your company’s carbon footprint and embrace green media to enhance efficiency. 🌱 • Accelerating Sustainable Change Across the Advertising Ecosystem Featuring Ad Net Zero: https://lnkd.in/etDqQbgk   • Understanding the True Value of Green Media Featuring Scope3: https://lnkd.in/eaM33zYh   • Best Practices for Sustainability in the Programmatic Supply Chain Featuring IAB Tech Lab: https://lnkd.in/erPwkW56   • How Ad Podding Improves Sustainability in Advertising: https://lnkd.in/eC5qM3nG  #GreenMedia #SustainableAdvertising