Qu'est ce qui selon vous modifie l'appétence d'une génération pour un genre cinématographique plutôt qu'un autre ? L'accessibilité et le choix (avec l'avènement des plateformes)? La diversité de recommandations (avec la multiplication des réseaux sociaux)? La représentation d'une sensibilité du moment (et des évolutions sociétales) ? Attention l'échelle est (légèrement) différente selon les graphiques. On peut voir l'évolution d'un genre dans le temps mais ça peut être trompeur pour comparer l'importance d'un genre vs un autre. Les graph d'origine sont ici : https://lnkd.in/epUT9GrQ
Managing Partner @ Global Media Consult | TV Industry Strategist Navigating the intricate world of TV & Media with clear, expert guidance.
This graph got me thinking: What's shaping our viewing preferences today? As the brilliant chart by Bo McCready shows, some genres like Thriller have enjoyed a steady climb, while others, like Documentary, seem to have exploded in popularity since the 2000s (thanks in no small part to streaming). Meanwhile, Westerns seem to be riding off into the sunset. The rise of streaming is a clear catalyst, opening up a vast and diverse library of content and giving us the power to binge-watch whenever we please. But there's more to the story. So, what else is influencing our evolving tastes? 🌎 Globalized Content: We're exposed to stories and styles from around the world like never before. A K-drama binge one night, a Scandi-noir thriller the next – it's all part of the mix. 📲 Social Media Buzz: A viral recommendation on TikTok can turn a niche show into a global phenomenon overnight. Word-of-mouth marketing has gone digital and supercharged. 🌀 Cultural Shifts: The topics we care about as a society shape the stories we seek out. Rising awareness of social issues fuels demand for documentaries and diverse narratives. 🧓 Nostalgia Cycles: Every decade or so, we seem to revisit the past. The 80s are back in fashion (again!), and so are those neon-drenched thrillers. 💻 The "Algorithm Effect": Personalized recommendations on streaming platforms can nudge us towards content we might not have discovered otherwise, potentially shaping our preferences over time. The past 10 years have been a whirlwind of change. Traditional TV schedules feel like a relic, and we're curating our own viewing experiences. But one thing remains constant: the power of a great story. What do you think? What factors are shaping the viewing habits in your markets? #TVstrategy #tvcontent #streaming #otttv #broadcasting #television
Head of Brand Content & Marketing @ Explore Media
4 moisLes docs ont de beaux jours devant eux c’est cool