Post de SHORTCUT EVENTS

Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2

Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2

[D-DAY] The Big reveal has arrived ! Biggie Group reveals a new agency, Biggie! 🎉We are thrilled to announce the launch of Biggie, Biggie Group's hybrid media & marketing strategy and activation agency, born of the alliance of several Biggie group entities: digital activations expert Gamned!, media buying consultancy Repeat groupe and media agency & marketing consultancy 3qtz, which the group recently acquired. 🎯 A shared ambition: to be "partners in growth" for our customers, our talent and our partners, putting strategic and operational excellence at the service of brand growth. 🚀 A strong conviction: the hybridization of marketing know-how as the solution for growth. 💪 300 experts in 9 international offices, integrating expertise in marketing strategy, strategic planning, data & analysis, media, digital performance, content creation or adaptation, and business consulting. 👋 Follow Biggie (ex Gamned!) so you don't miss any news! Anthony Spinasse Olivier Goulon Anne Sophie Cruque

Are you ready to embark on an amazing journey filled with unexpected twists and turns? The Odyssey of an idea: a shout out to all our creatives (and more!)🙌 We are very proud BETC is #1 in the WARC #Creative100 agency ranking, making it the most creative agency on the planet. It’s the first time for a French agency 🇫🇷🥐🍾

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Good investigative work by DeSmog on Vincent Bolloré and Havas' PR 'green' push that ended up in a big contract with, ahem, Shell... Free to air read and well worth your time:

We recently analyzed a Lavazza ad that’s a perfect example of how to build emotional engagement and sustain attention throughout a commercial. This ad excels in creating a positive emotion, through an emotional journey that builds over time, along with peaking at just the right moment when celebrities (Steve Carrell and John Krasinski) make their appearance in the crucial final moments, leading to a strong finish. 🎉 Beyond the emotional journey, Lavazza nails the critical opening, holding viewers’ attention for the first 10 seconds—a crucial element for lasting impact and impacting long-term memory recall. With a compelling storyline and a popular song to hook the audience, this ad keeps viewers engaged from start to finish. The result? An impressive score on Cube’s Emotional Index. Ads like this remind us that combining strong storytelling with the science of attention and emotion can create meaningful connections with audiences. Great work, Lavazza! ☕✨ #AdTesting #Advertising #EmotionInAds #AttentionMetrics #CubeAI #Lavazza #AdInsights #MarketingScience