Post de Thierry Molla

🚨 Breaking News Germany: Aldi Süd Resumes Weekly Print Leaflets After Adjusting Local Test Settings 🚨 In a bold move, Aldi had previously decided to phase out unaddressed printed flyers in a test region of Germany, experimenting with a new local media mix to reach customers. This test, which aimed to explore a paperless future for retail promotions, faced a challenging reality: customers missed the trusted weekly flyer. 📬 Today, according to the German Lebensmittelzeitung, Aldi announced a return to printed flyers in most of the test area after a four-month pause, with plans to continue the test in a revised setting. This decision highlights the resilience and value of print in a digital world—where, even in the age of online marketing, the physical flyer remains a powerful tool for connecting with consumers. For European retailers and brands, Aldi’s experience underscores the importance of a balanced media mix, where physical touchpoints play a unique role. Across Europe, from bustling cities to rural villages, the familiar sight of a flyer in the mailbox has become more than just an ad; it’s a moment of connection. 📄💼 What does this mean for marketers? It’s a reminder to assess how best to blend channels to maximize impact. As we move toward sustainable practices, finding a balance between digital innovation and the proven effectiveness of print will be key. Aldi’s return to printed leaflets underscores that sometimes, going back to basics has the biggest impact and reflects the power of growth through new insights. 🔹#RetailMarketing #PrintANDDigital #CustomerEngagement #MarketingInnovation #EuropeanRetail #Drive2Store #LocalMarketing #Leaflets

Smart & lean shelf management‼️ Reducing the risk of overfilling and damaging bottles while ensuring aligned and front-faced products, speeding up the process of restocking shelves ✅ Each lane of bottles or cans is maintained in a width-adjustable steel frame hidden behind the front riser. ✅ Flexible and effective, the frames are placed directly on the shelf and work whichever way they are installed. ✅ To front-face, lift the frame up from behind the riser, pull the frame forward, drag the products to the front of the shelf and slide the frame back into place behind the front riser. ✅ Saves time through simplified refilling and front-facing ✅ Lowers risk of over-stocking and broken bottles ✅ Keeps products aligned by HL Display - The better shopping experience via Je Bosse en Grande Distribution #lean #supermarket Tobias Sjölander Jens Lidén Lars Lean Eduardo BANZATO

🚀Poznaj Sekret atrakcyjności punktów sprzedaży! ✨To właśnie materiały POS (Point of Sale) mają bezpośredni wpływ na przyciąganie klientów i atrakcyjny odbiór przestrzeni sklepowych. 🌸Standy, ekspozytory, banery itd. skutecznie przyciągają wzrok. Kreatywny projekt, wyraziste kolory, profesjonalne wykonanie i chwytliwe hasła reklamowe sprawiają, że klienci zwracają uwagę na promowane produkty. Dodatkowo dobra lokalizacja tych materiałów może znacznie zwiększyć widoczność promowanych produktów i wywołać u klienta impuls zakupowy. 🌸Spójność wizualna materiałów POS, która obejmuje konsekwentne użycie logo, kolorów firmowych i stylu graficznego, buduje profesjonalny i spójny obraz marki. Regularne wykorzystywanie materiałów POS utrwala markę w pamięci klientów, co zwiększa jej rozpoznawalność i pozytywny odbiór. ✅Skoro już odkryłeś ten sekret, pora abyś to TY przyciągnął do siebie klientów, wzmocnił wizerunek swojej marki i podkręcił sprzedaż dzięki kreatywnym rozwiązaniom. ✨Let’s POS Your Biznes! #POSM #innovation #foryoupage #business #work #POSmaterials #success #production

🎃The Halloween Saga at Lombardi Converting Machinery S.p.A.: A BOO-st of Success in B2B Marketing! 🎃 The results of our Halloween campaign were incredible! With a bit of creativity, eclectic flair, and a willingness to break out of the mold, just two short posts delivered: 📊 50,000+ impressions 👀 Views from over 30,000 users ⏱️ 50 hours of video watch time for clips only a few seconds long   🌍 Interest from 6 potential new countries looking to represent our printing technology 📈 8 new offers for the Synchroline line featured in the videos These results underscore the power of B2B marketing—even in challenging economic times and against the odds of resistance and limiting mindsets. The impact of a bold marketing approach can be truly fang-tastic! 🧛♂️ A huge thank you to everyone who helped make this campaign a success and kept the Halloween spirit alive! This is just the motivation we need to keep pushing further. Happy Halloween! 👻 🎃 🧡 #B2BMarketing #HalloweenMarketing #MarketingInnovation #PrintTechnology #Synchroline #LombardiConvertingMachinery #CreativeCampaign #GlobalReach #DigitalMarketing #HappyHalloween #MarketingSuccess #PrintingIndustry

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Are shoppers in your category trading down? Is your brand loosing customers to private label? "Anchoring" can play a significant role in influencing consumers' purchase decisions - especially in choosing cheaper alternatives. Download this cheat sheet to learn 3 proven strategies to conquer anchors and drive conversion. By Tom Holloway #PricingStrategies #RGM #BehavioralScience #PromotionStrategies https://lnkd.in/dGARGFAz

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