During a visit to Disneyland, Ariana Grande wore a sweatshirt with the song title stylized in an upside down typeface. Fans noted that the phrase matched with rumors that this title would become Ariana’s new single.

Many of Ariana’s colleagues and friends such as Scooter Braun and Matt Bennett had also teased the single by posting pictures in the same sweatshirt, as well as adding rain and teardrop emojis in their captions.

Initially, the worker bee was adopted as a motif for Manchester during the Industrial Revolution, and quickly became in one of the best-known symbols of Manchester.

After the Manchester’s terrorist attacks during an Ariana concert at the Manchester Arena, where a bomb was placed and several were injured and dead, the bee emblem gained popularity as a public symbol of unity against terrorism, appearing on protest banners and graffiti.

The bee in the music video is a tribute to those fans who lost their lives and were injured in the Manchester Arena bombing.

In the BTS video released by Ariana Grande, music video director Dave Meyers talked about the concept behind the music video and how it relates to the song itself. He said,

The concept that we wanted to explore was the disorientation that you go through in life. And the quest we all go through to find the ground again. We sort of explore the ambiguity of whether we need to find the ground or the ground is just what you make of it. It relates to the optimism in her song.

The music video also features a scene where an apparent tracklist is seen including a track titled, R.E.M. which has also been teased by Grande herself. Many fans were quick to speculate that the list is the actual tracklist of Grande’s upcoming fourth studio album.